Apple plasters privacy ad on billboard near Las Vegas Convention Center ahead of CES
Though Apple is not scheduled to make an appearance at the Consumer Electronics Show in Las Vegas next week, the company is using the event as an opportunity to push its message on privacy and has purchased a large billboard near the city's convention center.
Source: Chris Velazco via Twitter
In an uncharacteristic move, Apple plastered a pithy ad touting the tenets of iPhone privacy on the side of a SpringHill Suites by Marriott hotel. The facility overlooks the Las Vegas Convention Center, where throngs of tech industry insiders will gather to network, take in keynote presentations and preview the latest and greatest gadgets.
Spotted by Engadget reporter Chris Velazco on Friday, the black-and-white (but mostly black) ad reads, "What happens on your iPhone, stays on your iPhone." The line, a sendup of Las Vegas' own marketing catchphrase "What happens in Vegas, stays in Vegas," is accompanied by a line drawing of an iPhone XS and the address of Apple's privacy webpage.
The billboard's location -- standing tall over the heart of CES -- is likely not a coincidence. Attendees will undoubtedly see the sign on their way to or from the event floor, where companies with less scrupulous privacy policies are set to show off their latest wares.
Apple typically refrains from participating in the CES hubbub in an official capacity, though "undercover" employees have been known to prowl the grounds. Instead of taking part in major industry expos, the Cupertino tech giant relies on its own launch events and annual developers conference to shine a light on new products and services.
While Apple does not participate in CES festivities, its presence is nonetheless felt through the innumerable accessory makers building products that jibe with popular Apple devices like iPhone and Mac. Last CES saw a boom in HomeKit-compatible products, from light bulbs to obscure integrations like home shower systems.
AppleInsider will be attending the Las Vegas Consumer Electronics Show starting on January 8 through January 11 where we're expecting 5G devices, HomeKit, 8K monitors and more. Keep up with our coverage by downloading the AppleInsider app, and follow us on YouTube, Twitter @appleinsider and Facebook for live, late-breaking coverage. You can also check out our official Instagram account for exclusive photos throughout the event.
Source: Chris Velazco via Twitter
In an uncharacteristic move, Apple plastered a pithy ad touting the tenets of iPhone privacy on the side of a SpringHill Suites by Marriott hotel. The facility overlooks the Las Vegas Convention Center, where throngs of tech industry insiders will gather to network, take in keynote presentations and preview the latest and greatest gadgets.
Spotted by Engadget reporter Chris Velazco on Friday, the black-and-white (but mostly black) ad reads, "What happens on your iPhone, stays on your iPhone." The line, a sendup of Las Vegas' own marketing catchphrase "What happens in Vegas, stays in Vegas," is accompanied by a line drawing of an iPhone XS and the address of Apple's privacy webpage.
The billboard's location -- standing tall over the heart of CES -- is likely not a coincidence. Attendees will undoubtedly see the sign on their way to or from the event floor, where companies with less scrupulous privacy policies are set to show off their latest wares.
Apple typically refrains from participating in the CES hubbub in an official capacity, though "undercover" employees have been known to prowl the grounds. Instead of taking part in major industry expos, the Cupertino tech giant relies on its own launch events and annual developers conference to shine a light on new products and services.
While Apple does not participate in CES festivities, its presence is nonetheless felt through the innumerable accessory makers building products that jibe with popular Apple devices like iPhone and Mac. Last CES saw a boom in HomeKit-compatible products, from light bulbs to obscure integrations like home shower systems.
AppleInsider will be attending the Las Vegas Consumer Electronics Show starting on January 8 through January 11 where we're expecting 5G devices, HomeKit, 8K monitors and more. Keep up with our coverage by downloading the AppleInsider app, and follow us on YouTube, Twitter @appleinsider and Facebook for live, late-breaking coverage. You can also check out our official Instagram account for exclusive photos throughout the event.
Comments
There are many people that take photos while doing naughty things, only to have it pop up on the Apple TV screen saver at home a few seconds later.
Just playing GG’s advocate here, but i get that Apple allows you to opt out of all the iCloud connected features if you want, but for most people, that isn’t actually reality.
THE SKY IS FALLING!!!!
* So long as you don't reside in China, aren't too conservative in your political leanings, the USA doesn't change policy, or said privacy policy ceases to become a big enough marketing advantage in the particular market in which you reside, etc.
Just turn it all off, and hope some day a real photo management solution comes along from someone.
People like k2kw have been around forever, always predicting the end, always wrong. My dad's cost basis is $0.07/share. You definitely need a strong stomach (and earplugs for people like k2kw) if you're going to invest in Apple because the stock price is never remotely connected to reality. I don't think there's a company on Earth that more people want to see fail (for who knows what bizarre reason) than Apple.
I assume you're just trolling, but I'm going to ask a serious question. Is there a better solution on another platform? Does any other platform offer desktop, cloud, and mobile apps that sync images and edits between them?
iCloud backups are encrypted but Apple has the encryption keys, and can (and does) comply with law enforcement requests to hand over such data
Apple markets apps in its own App Store which collect and process data, sometimes in ways which aren’t clear to the user (there’s a company called Facebook which comes to mind).
Safari does more than probably any other browser in the world to prevent tracking, but it can’t prevent it completely.
Are any of these things examples of Apple not taking care of their users’ privacy? No, of course not. Especially when it comes to third parties.
But is stating “what happens on your iPhone, stays on your iPhone” a misleading statement? Could a casual user read that and take it at face value, believing that *everything* they do on their device is somehow protected and guarded in a way that it isn’t on competing devices? Could they think that using Facebook on their iPhone is safer than using it on a competing device, because they believe what happens on their iPhone stays on their iPhone?
iPhone is the most privacy focused technology device manufactured for the consumer market. That’s something Apple can and should be proud of, and should market the hell out of.
But what happens on your iPhone doesn’t stay on your iPhone.