'Apple TV HD' is the new name for 4th-generation 1080p Apple TV
Perhaps to avoid confusion with its multiplying TV services, Apple is renaming the base-level fourth-generation 1080p Apple TV to the "Apple TV HD."
Pricing and features for the set-top are otherwise unchanged. A single 32-gigabyte model is available for $149, coming equipped with a Siri Remote, an A8 processor and support for standards like HDMI 1.4 and Dolby Digital Plus 7.1 sound.
The product is $30 less than the Apple TV 4K, which offers not just 4K resolution but an A10X chip, HDMI 2.0a, Dolby Atmos sound and two HDR (high dynamic range) video standards: HDR10 and Dolby Vision. A 64-gigabyte model runs $199.
The name change was made without fanfare on the heels of several related announcements, namely an overhauled TV app, Apple TV Channels and Apple TV+, a future home for original shows and movies. Having a device simply named the "Apple TV" could create unnecessary mixups.
The HD should get the new TV app and TV+, since both it and the Apple TV 4K rely on tvOS. Apple has so far kept the older TV box current with updates pushed out to its top-of-the-line streamer.
Pricing and features for the set-top are otherwise unchanged. A single 32-gigabyte model is available for $149, coming equipped with a Siri Remote, an A8 processor and support for standards like HDMI 1.4 and Dolby Digital Plus 7.1 sound.
The product is $30 less than the Apple TV 4K, which offers not just 4K resolution but an A10X chip, HDMI 2.0a, Dolby Atmos sound and two HDR (high dynamic range) video standards: HDR10 and Dolby Vision. A 64-gigabyte model runs $199.
The name change was made without fanfare on the heels of several related announcements, namely an overhauled TV app, Apple TV Channels and Apple TV+, a future home for original shows and movies. Having a device simply named the "Apple TV" could create unnecessary mixups.
The HD should get the new TV app and TV+, since both it and the Apple TV 4K rely on tvOS. Apple has so far kept the older TV box current with updates pushed out to its top-of-the-line streamer.
Comments
Old hardware rebranded. It’s insulting. Tim Cook talks the talk, but I suspect he doesn’t think much of Apple users.
One would hope the 4K version, which obviously won’t be getting an upgrade or better pricing either in the near future, comes with some serious investment in controllers to go with the Apple Arcade subscription.
AppleTV is practically sold at cost now as it is. Not sure what you’re looking for here. Probably by the time these games are available in the fall, you’ll see new hardware. Until then, they work great.
But there is very little value left in this product. And I call bullshit on it being at cost. It has a four year old SOC where the R&D got amortised years ago, basic power supply, a wifi chip, an Ethernet, HDMI port all in a plastic box.
And it competes with $49 stuff.
And it it isn’t the latest and greatest by the way. So it should cost less.
Trouble is some of us have thirty plus years of investment in the Apple ecosystem, stuck with Apple in the times Apple was known as the beleaguered company, rejoiced in the Apple renaissance, but these days can no longer happily justify an Apple purchase to our friends.
We aren’t Apple Haters, we are Apple lovers who feel unloved in return. Battered user syndrome.
This. It's tiring to hear such self aggrandizing talk come from Apple Exec mouths. No you're not changing the world you are peddling music and movies. I think what Apple has done with a focus on Health and moving the US forward in payment processing and now credit cards is commendable. These have the potential for huge impact in not only our physical health but our financial health as well.
That being said ...I don't know if it's a good idea for kids to learning coding early. Often our creative endeavors are at odds with the realities of economic systems at play. If I'm going to implore my sons to change the world they need to realize that that doesn't get done playing endless games or watching hundreds of hours of streaming content.
if you don’t agree great, enjoy your $29 firestick and your pirated 4K movies.
hate on bro.
That would be nice, wouldn't it? Instead these angry men feel the compulsion to jump onto every story and pound their little keyboards with fury, eager to tell the world how mad they are. It's comical.
https://www.theverge.com/2018/7/20/17595384/roku-ceo-anthony-wood-ads-hardware-business-interview-business-model
If they bring the TV app or heck, just AirPlay to Roku I will never buy or recommend another ATV until they fix the damn remote.
On eBay, a 3rd generation Apple TV (that is 7 years old) and were going for $99 new (with a remote) when it was discontinued in 2016, still sells for about $50 used (without the remote). Why? Why not a new Roku box for $49? Because some Apple users wants to be able to stream their own contents from their iOS device, to their big screen TV, with the built in Airplay feature of their iOS device (and maybe rent videos from the iTunes Store).
Airplay still support the ATV 3. Airplay no longer supports the ATV 2, which is why they are going for less then $10. Plus the ATV 2 don't support HD. These ATV 3 buyers don't need a $49 Roku box because for them, it doesn't do any more than the Smart TV or Smart BluRay player they already have. But there aren't any Smart TV or BluRay players, that are supported by Airplay (or rent from the iTunes Store). Some Apple users aren't interested in paying $150 for a new ATV4 or $90 for a used one, because they mainly only need the Airplay feature. Something they could get for less than $50 with a used ATV3.
Airplay can be a must have feature, even if the only Apple device one own is an iPad or iPhone. I've help several friends, whose only Apple device is an iPad, with setting up an used ATV3 in their home, so they can steam their personal contents on to their TV. A feature they didn't know they needed, until I showed them how they could use Airplay to send their videos to my TV, so a group of friends that were at my home at the time, could all watch it together on a big screen.
I also once had a friend used Airplay to stream a movie from HBO Go on his iPhone, to my TV (hooked to an ATV4), so a group of us can watch the movie.