Apple to live-stream September special event on YouTube for first time
Apple on Friday posted a placeholder to its official YouTube channel informing fans that it will be using the popular video-sharing platform to stream next week's special media event.
As seen in the screenshot above, Apple plans to stream the Sept. 10 event live on YouTube in what will be a first for the company.
While Apple routinely offers live video coverage of its product unveilings on Apple.com and through the Apple Events app, and later uploads those presentations to YouTube, the company has never leveraged Google's platform to host an event livestream. Considering YouTube's near ubiquity, Apple's decision opens viewing options to a myriad of mobile, desktop and streaming devices.
Fans interested in watching the stream on YouTube rather than Apple's own platform can visit the company's page and set a localized reminder for showtime.
Apple has in the past used similar mechanisms to advertise upcoming events on social media outlets. Last year, for example, the company issued a promoted tweet from its official Twitter account that, when "liked," enrolled users to receive an automated reminder to tune in to the iPhone XR and XS unveiling. An identical tweet was sent out for 2018's Worldwide Developers Conference.
Apple has yet to tweet out a reminder for the Sept. 10 gathering, but on Thursday updated the Apple Events app for iOS and tvOS in preparation of what is expected to be the introduction of new iPhone and Apple Watch models. Also rumored to debut are Tile-like tracker devices for use with iPhone and potentially a special "one more thing" surprise.
AppleInsider will provide live coverage of the event starting at 10 a.m. Pacific.
As seen in the screenshot above, Apple plans to stream the Sept. 10 event live on YouTube in what will be a first for the company.
While Apple routinely offers live video coverage of its product unveilings on Apple.com and through the Apple Events app, and later uploads those presentations to YouTube, the company has never leveraged Google's platform to host an event livestream. Considering YouTube's near ubiquity, Apple's decision opens viewing options to a myriad of mobile, desktop and streaming devices.
Fans interested in watching the stream on YouTube rather than Apple's own platform can visit the company's page and set a localized reminder for showtime.
Apple has in the past used similar mechanisms to advertise upcoming events on social media outlets. Last year, for example, the company issued a promoted tweet from its official Twitter account that, when "liked," enrolled users to receive an automated reminder to tune in to the iPhone XR and XS unveiling. An identical tweet was sent out for 2018's Worldwide Developers Conference.
Apple has yet to tweet out a reminder for the Sept. 10 gathering, but on Thursday updated the Apple Events app for iOS and tvOS in preparation of what is expected to be the introduction of new iPhone and Apple Watch models. Also rumored to debut are Tile-like tracker devices for use with iPhone and potentially a special "one more thing" surprise.
AppleInsider will provide live coverage of the event starting at 10 a.m. Pacific.
Comments
Does AppleInsider have any info on Apple ever considering buying YouTube? Sorry if i missed an article.
Apple hasn't always been against ad targeting and they've spent hundreds of $millions trying to be successful with it. They just haven't been very good making money from it so far but still have a fingertip in the game. They haven't completely given up.
NRWA (Not Really Worth Anything)
Saw two yesterday.
But a third ad I went looking for.
https://m.youtube.com/watch?v=3rvyhu2PbkA
Your iPhone wasn't free, nor is your provider. YouTube isn't either. So you have two choices. Pay with your eyeballs (like watching over-the-air TV, seen an NFL or college game lately) or pay for a subscription that avoids that form of monetizing. Fortunately Youtube is one of those that offers that option. I pay for a subscription.
Complaining "OMG the ads" but not willing to pay to change it? If you're too cheap to pay for a subscription, or simply don't have much reason to use it, you don't really have anything to complain about IMHO.
it also seems to depend on the content you’re watching and the device on which you watch it, but yes, I see them almost every time I watch a video, but there are some times I don’t. Then there are times I don’t and then when I reload the video I do.
As as far as live-streaming on YouTube goes, I’m not really clear on the benefit. Taking the load off of Apple’s servers? Browsers are virtually universal; if there’s someone that wants to watch it, I can’t imagine that would be a barrier. I never felt compelled to watch anyway. I’ll read the summary on AI and go back to watch the relevant stuff if I’m interested.
If it ever got to the levels of OTA TV I would stop using it (I rarely watch TV nowadays).
Using YouTube will grant them a wider audience. The reasons may be technical or marketing, I don't know.
I normally watched them after the event but skipped last year's presentation completely. They became overly long and stuffed with 'we have a video to show you' and the combination of a spaced out Jony Ive staring into skyward and Tim's monotonous tone made me want switch off.
Craig is worth the time although I liked it years ago when he was a bundle of nerves and had that edge to things where you wanted to edge him on. Phil also used to be fun but today he's just a corporate cog.
I'll try to tune in live if my schedule allows. I hope Jony doesn't make a video appearance and that Tim quickly hands over to others.