Apple announces four-for-one stock split
Six years after Apple had its last split, the company has announced that a four-to-one stock split will happen on August 24.

Apple's Board of Directors has approved a four-for-one stock split, "to make the stock more accessible to a broader base of investors" says the company. Each Apple shareholder of record at the close of business on August 24, 2020 will receive three additional shares for every share held on the record date, and trading will begin on a split-adjusted basis on August 31, 2020.
This is on top of an earnings report for a coronavirus-impacted quarter that is well above Wall Street's expectations.
"Our June quarter performance was strong evidence of Apple's ability to innovate and execute during challenging times," said Luca Maestri, Apple's CFO. "The record business results drove our active installed base of devices to an all-time high in all of our geographic segments and all major product categories. We grew EPS by 18 percent and generated operating cash flow of $16.3 billion during the quarter, a June quarter record for both metrics."
Apple also has declared a cash dividend of $0.82 per share of the Company's common stock. The dividend is payable on August 13, 2020 to shareholders of record as of the close of business on August 10, 2020.
Apple's last split was announced on April 23, 2014. That split was a 7-for-1 split, and a big buyback program was announced at the same time.

Apple's Board of Directors has approved a four-for-one stock split, "to make the stock more accessible to a broader base of investors" says the company. Each Apple shareholder of record at the close of business on August 24, 2020 will receive three additional shares for every share held on the record date, and trading will begin on a split-adjusted basis on August 31, 2020.
This is on top of an earnings report for a coronavirus-impacted quarter that is well above Wall Street's expectations.
"Our June quarter performance was strong evidence of Apple's ability to innovate and execute during challenging times," said Luca Maestri, Apple's CFO. "The record business results drove our active installed base of devices to an all-time high in all of our geographic segments and all major product categories. We grew EPS by 18 percent and generated operating cash flow of $16.3 billion during the quarter, a June quarter record for both metrics."
Apple also has declared a cash dividend of $0.82 per share of the Company's common stock. The dividend is payable on August 13, 2020 to shareholders of record as of the close of business on August 10, 2020.
Apple's last split was announced on April 23, 2014. That split was a 7-for-1 split, and a big buyback program was announced at the same time.
Comments
WW3 could start and Apple would announce record sales. I guess when you're hot, you're hot.
Splendid call on leaving Intel.
Microsoft wants to stay close since Apple Silicon Macs will help Office sales and may be a great new gaming platform.
Apple TV+ doing better than expected.
Wow...
The DJIA divisor will be adjusted to account for this split, and then going forward a $10 move in Apple will have the same effect that a $10 move today would.
Apple's share price was getting pretty high for a Dow 30 company.
They can continue buying back shares, only now they'll back 4 shares for every 1 pre-split. The number of shares doesn't matter, the value does.