Facebook-owned Instagram also chafing at Apple's App Store control
Instagram's CEO stands in lockstep with Facebook's stance that Apple will hurt small businesses more than big corporations with ad tracking limits -- and asserts that Apple's control of the platform unfairly reduces outside influence on such decisions.
Apple and Instagram
Many companies big and small have taken their shot at Apple's business practices. The battle with Epic over in-app-purchases, the fight with Google and Facebook over ad tracking technology, and the fight with the U.S. government over antitrust concerns.
The CEO of Instagram, Adam Mosseri, is the latest to speak out against Apple on various fronts. During an interview on CNBC he made multiple comments on the various aspects of Apple's business and how they affect Instagram and the industry.
"If the ecosystem changes in a way that advertisers can't really measure their return on investment, that's really going to be, yes, somewhat problematic for our business, but it's going to be problematic for all the big ad platforms roughly equally, so I'm not that worried about it over the long run," he said. "It's going to be much much more problematic for all the small businesses. There are millions of them out there that rely on us to target customers and to reach those customers. Particularly during a pandemic when they're hurting."
These sentiments have been echoed by their parent company Facebook, with Mark Zuckerberg stating the change will severely impact their ability to target ads on the platform. The impact could reduce revenue by as much as 50% for the advertising network.
According to Mosseri, Apple has too much control over its platform. Coupled with Apple's majority market share in the U.S., Mosseri says that this causes a problem.
"They have an immense amount of power," he said. "They can just decide we can't launch new apps at any given moment."
Apple hasn't blocked any Instagram updates, nor any apps from Instagram. Apple and parent company Facebook have battled over Facebook's misuse of enterprise certificates. Apple has also blocked Facebook Gaming from launching, because non-approved code would have to run on the iPhone.
Mosseri goes on to reference the fight between Apple and Epic as a practical demonstration of Apple's power.
Ad giants like Facebook and Google have spent years building up their platform. Their entire businesses are predicated on the idea that users must be tracked extensively to provide useful ad data to companies, and Apple actively inhibits this. Apple's fight for privacy and security of its users has been made loud and public for years, even pushing for privacy so hard that the FBI sought to break the iPhone's encryption.
Apple and Instagram
Many companies big and small have taken their shot at Apple's business practices. The battle with Epic over in-app-purchases, the fight with Google and Facebook over ad tracking technology, and the fight with the U.S. government over antitrust concerns.
The CEO of Instagram, Adam Mosseri, is the latest to speak out against Apple on various fronts. During an interview on CNBC he made multiple comments on the various aspects of Apple's business and how they affect Instagram and the industry.
"If the ecosystem changes in a way that advertisers can't really measure their return on investment, that's really going to be, yes, somewhat problematic for our business, but it's going to be problematic for all the big ad platforms roughly equally, so I'm not that worried about it over the long run," he said. "It's going to be much much more problematic for all the small businesses. There are millions of them out there that rely on us to target customers and to reach those customers. Particularly during a pandemic when they're hurting."
These sentiments have been echoed by their parent company Facebook, with Mark Zuckerberg stating the change will severely impact their ability to target ads on the platform. The impact could reduce revenue by as much as 50% for the advertising network.
According to Mosseri, Apple has too much control over its platform. Coupled with Apple's majority market share in the U.S., Mosseri says that this causes a problem.
"They have an immense amount of power," he said. "They can just decide we can't launch new apps at any given moment."
Apple hasn't blocked any Instagram updates, nor any apps from Instagram. Apple and parent company Facebook have battled over Facebook's misuse of enterprise certificates. Apple has also blocked Facebook Gaming from launching, because non-approved code would have to run on the iPhone.
Mosseri goes on to reference the fight between Apple and Epic as a practical demonstration of Apple's power.
Ad giants like Facebook and Google have spent years building up their platform. Their entire businesses are predicated on the idea that users must be tracked extensively to provide useful ad data to companies, and Apple actively inhibits this. Apple's fight for privacy and security of its users has been made loud and public for years, even pushing for privacy so hard that the FBI sought to break the iPhone's encryption.
Comments
How does that even pass the sniff test of rationality? Must be the 'greed' filter through which they view life.
F*ck them, and hope their stupid platforms burn to the ground.
all these companies are chipping away at Apple bcoz they know what a treasure trove Apple customer information is. Lazy, greedy capitalists who care only about profit and are willing to do anything to get it. The American way. America doesn’t stand for quality anymore. In fact, quality and innovation seem to be at the bottom of the list. And let’s not even get started about privacy.
Nice wording. It should actually be, “Apple’s control of THEIR platform”. But whatever it takes to make it seem more nefarious.
Anyone who creates their own platform is going to have an unfair advantage... ALWAYS! Apple didn’t create iOS to compete with other mobile platforms, they created it because they wanted to make mobile devices and have them run and work they wanted. PERIOD
This isn’t like a bunch of companies came together and created iOS, and Apple usurped control of it. You can’t wrestle away control of something from the sole company that created, develops and maintains it. Sure, limitations may eventually be imposed on how that company can affect 3rd party companies, but that usually only applies if that platform has a monopoly over the market, which iOS does not - not in any mobile platform market.
It seems to me that these people want to change laws to replace “monopoly” with “highly successful” Because it’s no longer about marketshare it’s about profit share.
Nah. They would never do that.
Of wait. Happens probably daily. Most recent is the Facebook page for "Tactical Sh!t". All their related sites and anyone who is affiliated with them also lost their personal Facebook account. And it seems this is permanent. The reason given is totally bogus and made up and without warning. (It appears to be politically related).
do for TV and Radio...
Google has been quite accepting, noting they are integrating Apple's API and a willingness to wait and see where Apple takes this. IMO they deserve kudos for working with Apple instead of against them. IMO big tech being more aligned with each other's interests is exactly what they should be doing in the face of the governments ignorant interest in seeing them broken up into more bite-sized pieces. If successful against one it emboldens politicians into going after the next in line.