Nissan says it is 'not in talks' to build 'Apple Car'
Car manufacturer Nissan has denied reports that it is to make the "Apple Car," and states that it is not in talks with Apple.

Following recent reports that Nissan would replace Hyundai as manufacturer of the forthcoming "Apple Car," the company has now said it is not in discussions with Apple.
"We are not in talks with Apple," a Nissan spokesperson told Reuters. "However, Nissan is always open to exploring collaborations and partnerships to accelerate industry transformation."
According to Reuters, Nissan declined to comment on reports that there had been brief initial talks with Apple. Those talks are said to have been preliminary, and not involving senior management.
As with Hyundai, it's claimed that any talks between Apple and Nissan floundered over the issue of the car manufacturer being reduced to an assembly partner working solely to Apple's designs.
Nissan has previously welcomed rumors of Apple developing a car. In 2015, the then CEO of the Renault-Nissan Alliance, Carlos Ghosn, said that it would be good for the industry.
"If Apple does it, obviously it's good news for us," Ghosn said. "The fact that a company outside of the auto industry wants to do electric cars is refreshing."

Following recent reports that Nissan would replace Hyundai as manufacturer of the forthcoming "Apple Car," the company has now said it is not in discussions with Apple.
"We are not in talks with Apple," a Nissan spokesperson told Reuters. "However, Nissan is always open to exploring collaborations and partnerships to accelerate industry transformation."
According to Reuters, Nissan declined to comment on reports that there had been brief initial talks with Apple. Those talks are said to have been preliminary, and not involving senior management.
As with Hyundai, it's claimed that any talks between Apple and Nissan floundered over the issue of the car manufacturer being reduced to an assembly partner working solely to Apple's designs.
Nissan has previously welcomed rumors of Apple developing a car. In 2015, the then CEO of the Renault-Nissan Alliance, Carlos Ghosn, said that it would be good for the industry.
"If Apple does it, obviously it's good news for us," Ghosn said. "The fact that a company outside of the auto industry wants to do electric cars is refreshing."
Comments
OEMs do not want to be the next Foxconn.
Apple needs to be realistic in degree of control.
I much prefer a "Apple Car" with their M1-like chips and their battery technologies to generate as high margins as possible.
But that´s what OEMs do not want exactly.
I hope Apple realizes that Apple will not find any OEMs for their request.
i work in designing company https://www.inventactions.com/ so i know how things are made up of and how they are going to make shapes.
Even OEMs need to be realistic in terms of their own capability and ability for the transformation, but Apple needs to have something in their hand in few months if Apple would like to launch their first Apple Car in 2024 or 2025.
Be aware that Apple must hurry up and speed up. Otherwise, it would be too late for Apple if Apple cannot make their car projects in 2025.
The real problem is the limited Battery Supply. OEMs would be stupid to use their Battery supply for Apple Cars.
Nissan does not have much choice here.
Spoken by someone who has no clue.
I find it funny if someone says "xx has no clue", but never speaks out his clue..
Can you also imagine the amount of legal documents the lawyers would have to come up with and go over and agree on... wow
That report said that “the contact was brief and the discussions did not advance to senior management levels following divisions over branding for the iPhone maker’s electric vehicles.” The breaking point was said to be Apple’s request that Nissan manufacture cars carrying Apple’s branding.
“We have our own customer satisfaction, which comes by car. No way we are going to change the way we make cars,” Nissan COO Ashwani Gupta tells the Financial Times, again stating that talks aren’t happening now without confirming if they ever did. “The way we design, the way we develop, and the way we manufacture is going to be as an automotive manufacturer, as Nissan.”
Which is what I have been saying the entire time. You can have a Foxconn arrangement when margins are high and volumes are low. You can have a Foxconn deal when margins are low but volumes are high (the electronics industry). But Apple wants their "partner" to accept low margins on low volumes without sharing marketing, branding or IP with the partners to benefit their own company. Which means they get no benefit at all from the partnership: pocket change in return for a whole lot of complex work.As for these claims "do not be the Blackberry or Nokia of the automobile industry":
1. Blackberry and especially Nokia would have been fine had they switched to Android like Samsung did.
2. If these companies aren't going to make much money from manufacturing this car, won't get any marketing/branding benefits and won't get any of the Apple Car IP how will this keep them from being the next Nokia and Blackberry? Will someone please tell me this. Because as they will be prohibited from using Apple's IP their own automobile R&D and manufacturing will be the same as it was before. Which means that whether they partner with Apple or not, their own car brand will be in the same boat. The only difference between partnering with Apple and telling them to buzz off is that they will get a little bit of cash in return for a lot of work. This is why they are telling Apple to go kick rocks and pound sand. What is so hard about this for you people to understand and accept?
The Foxconn deal only works for Foxconn because Foxconn doesn't make their own laptops and smartphones, Foxconn makes laptops and smartphones for tons of companies instead of just 1 or 2, and because they make hundreds of millions of devices for their partners each year they can turn a tidy volume-based profit off low margins. The same reason why TSMC is able to make so much money fabbing chips for Apple, AMD, Qualcomm and the rest: they don't compete with their customers and they can get a tidy profit off chips that mostly cost $50 or less because they make so many of them. Well sorry but Toyota isn't Foxconn and Nissan isn't TSMC.
The list of companies whose fortunes became MUCH WORSE after partnering with Apple is MUCH BIGGER than the list of companies who were better off. These car companies know this and they have no intention of joining the second list, which is far more likely to happen.
At the end, the final product must be approved, but the entire production process is very complicated. It cannot be compared to the manufacture of iPhones or other Apple products.
I do not know how to describe the production process of cars or how to clarify the difference between cars and other "small" products, but believe me. Car-making is a completely different animal.
But why not? It's super comfortable. No gear shifts, very smooth ride and the motor always operates in its most efficient rotational speed. When I tried it out it was a difference like day and night. I was pleasantly surprised, as a German. Why there are not more cars like these? I don't understand.