Intel continues 'go PC' campaign with specious Apple Silicon comparison website

Posted:
in Current Mac Hardware
The transition to Apple Silicon is becoming more heated as Intel attempts to convince customers to stick with PCs.

Justin Long wants you to know Intel still makes processors
Justin Long wants you to know Intel still makes processors


The ad campaign from Intel has evolved from simple banner ads to commercials, ad spots, and an entire website dedicated to the matter. Intel desperately wants consumers to know they still exist and have something better to offer.

The webpage says that the claims made by Apple about the M1 processor don't translate into "real-world" use. That when compared to a PC with 11th Generation Intel Core mobile processors, "M1 MacBook features just don't stack up."

"There's no comparison between the Mac and the PC with the Intel Core processor when it comes to design innovation," the webpage claims. "PCs can be personalized to fit a user's specific hardware and software needs, so they work how the user likes to work. The bottom line is a PC offers users choice, something users don't get with a Mac."

The webpage echoes many of the sentiments made by the recent Justin Long ad spots. It complains of dongles, lack of touch screens, and no good gaming experiences.

Many of the claims made by Intel are related to system architecture choices rather than performance. Not having access to all of the games hosted on Steam nor the lack of M1-native Adobe apps is a result of ARM performance.

The lack of ability to connect multiple displays isn't a permanent restriction and will be changed in future M-series processors.

Intel says Apple's battery life claims are not indicative of real-world use since they tested at 150 nits. They found that at 250 nits Intel and M-series MacBooks lasted 12 hours each. However, all this test shows is that turning up the brightness of a display will result in shorter battery life.

The technologies and software Intel brings up in the webpage are highly opinionated. Using Chrome versus Safari will yield slower results on a Mac, and not having a touch screen isn't always a negative for the consumer. Additionally, looking at the footnotes, it appears Intel mostly used non-M1 native versions of the applications for the comparisons.

Intel will continue to barrage consumers with advertisements and handpicked specs, as any company, including Apple, will. Practically, the M-series processor in what is the low-end of the Mac line can outperform an equivalent or ostensibly faster Intel processor in a Mac at a lower power consumption.
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Comments

  • Reply 1 of 30
    mwhitemwhite Posts: 257member
    Wouldn't trade my M1 Air for any Intel computer.
    Anilu_777williamlondonsuperklotonjony0watto_cobra
  • Reply 2 of 30
    JapheyJaphey Posts: 505member
    Frankly, I’m embarrassed for them. Has it really come to this Intel? You were once a proud stalwart of the industry, but this is just cringe. 
    Anilu_777watto_cobra
  • Reply 3 of 30
    bloggerblogbloggerblog Posts: 2,001member
    Unlike the M1, Intel processors are multipurpose, they can crunch data and fry an egg 
    mknelsonlkruppmwhitebaconstangplanetary paulmcdaveRayz2016photography guyMplsPsuperkloton
  • Reply 4 of 30
    lkrupplkrupp Posts: 8,925member
    Too little too late, Intel. the entire PC industry will be moving to ARM sooner rather than later, especially if the Asi Macs turn out to be the monsters they appear to be.
    williamlondonwatto_cobra
  • Reply 5 of 30
    mknelsonmknelson Posts: 681member
    That complaint about dongles is so… weird…

    Apple going 100% USB-C/TB3 is driving adoption, much as adding USB to the original iMac in favour of SCSI, Serial, ADB, etc.

    And who benefits from that? Intel!
    photography guyuraharaDetnatorwatto_cobra
  • Reply 6 of 30
    bloggerblogbloggerblog Posts: 2,001member
    Apple, catching competition with their pants down making them behave defensively and insecurely since 1984
    aderutterAnilu_777watto_cobra
  • Reply 7 of 30
    sully54sully54 Posts: 96member
    I'm not sure what Intel's game plans is here. Like, what are they actually looking to get out of this? Macs account for only 10% of the PC industry. they're literally waging a war over peanuts. 

    Meanwhile, AMD is over in the corner quietly beating Intel at its own game. 
    edited March 18 roundaboutnowJWSCsuperklotonwatto_cobra
  • Reply 8 of 30
    aderutteraderutter Posts: 436member
    Intel are clearly very worried.

    They, like us, know the M1X then M2 then M2X are gonna make them look sillier and sillier over the course of this transition.
    sportyguy209Anilu_777williamlondonsuperklotonjony0watto_cobra
  • Reply 9 of 30
    I'm guessing Intel wants to get a few rabbit punches in before the desktop versions of the M series arrive this year. 
    sportyguy209bageljoeypulseimageswilliamlondontenthousandthingsjony0watto_cobra
  • Reply 10 of 30
    EsquireCatsEsquireCats Posts: 1,118member
    Intel has a lot to say, but no idea how to say it, or to whom they are saying it.

    Also why is this all so amateur, they've composited visuals over the footage which draws into question how much other crap they needed to adjust to make the products more presentable.
    sportyguy209sully54Anilu_777fastasleepRayz2016JinTechwilliamlondonsuperklotonjony0watto_cobra
  • Reply 11 of 30
    Maybe if Intel spent less time of questionable ads, and more on hitting their speed & TDP benchmarks, there wouldn't be an issue.
    sportyguy209JWSCwatto_cobra
  • Reply 12 of 30
    Anilu_777Anilu_777 Posts: 248member
    Intel knows the sh— has hit the fan and they’re right in front of it.  Apple had enough of waiting on Intel to develop what they needed so they went it alone and now Intel is panicking.  It shows.  And it’s pathetic.

    Japhey said:
    Frankly, I’m embarrassed for them. Has it really come to this Intel? You were once a proud stalwart of the industry, but this is just cringe. 

    austinbazesuperklotonwatto_cobra
  • Reply 13 of 30
    bageljoeybageljoey Posts: 1,905member
    I'm guessing Intel wants to get a few rabbit punches in before the desktop versions of the M series arrive this year. 
    Exactly.  They are desperate to set the narrative against the M1 on Non-native apps.  If you can get people to believe you at an emotional level, facts in the future will have very little effect on them later...
    JWSCwatto_cobra
  • Reply 14 of 30
    I smell desperation, fear and flop sweat.
    Apple M1chip-based laptops are showing twice the performance with half the RAM. BLOWING INTEL AWAY in realtime benchmarks, and battery life numbers that are double or triple with less heat. Laughably, Intel's silly ads claim "some apps are not here" (yet), "touchscreens are not available on Apple laptops" (who the f*ck cares?) and gaming is not as good. Yawn. Intel MIGHT have 7nm chips in 2 years if they don't fail at it again. Apple has FIVE nanometer M1 chips now. They will be on M3 or M4 by then and dancing on Intel's chip grave, never looking back at an inferior processor again.
    "Many of the claims made by Intel are related to system architecture choices rather than performance. Not having access to all of the games hosted on Steam nor the lack of M1-native Adobe apps is a result of ARM performance."
    superklotonwatto_cobra
  • Reply 15 of 30
    mcdavemcdave Posts: 1,579member
    Choice of what? Which crap, sticker-clad, thermally constrained enclosure to run your pre-determined x86 Windows Apps? Isn’t choice how evil organisations control the naive?

    If they’d have got this out in December it might have worked. Unfortunately for Intel, we’ve had 4-months of YouTube videos and first-hand commentary demonstrating the opposite of their claims and we can all see the desperation of using the only non-native AI image scaler, video playback for battery life and edge-case benchmarks like Cinebench that use their own Embree renderer optimised for x86.
    That said, recompilation to ARM isn’t enough Apple needs to push 1st-party framework adoption across it’s OS’ and even issue App Store warnings for those who don’t.
    watto_cobra
  • Reply 16 of 30
    Rayz2016Rayz2016 Posts: 6,679member
    This just wreaks of desperation.
    williamlondonwatto_cobra
  • Reply 17 of 30
    JinTechJinTech Posts: 729member
    Intel has a lot to say, but no idea how to say it, or to whom they are saying it.

    Also why is this all so amateur, they've composited visuals over the footage which draws into question how much other crap they needed to adjust to make the products more presentable.
    Oh no, that's a feature! /s
    EsquireCatswatto_cobra
  • Reply 18 of 30
    Just saying.... “PC” is an acronym Personal Computer. A Mac is a Personal Computer. Therefore it is a PC. Therefore their ads make no sense. 😂
    watto_cobra
  • Reply 19 of 30
    JinTech said:
    Intel has a lot to say, but no idea how to say it, or to whom they are saying it.

    Also why is this all so amateur, they've composited visuals over the footage which draws into question how much other crap they needed to adjust to make the products more presentable.
    Oh no, that's a feature! /s

    They're "Virtual PCs"!!
    EsquireCatsbikerdudeJinTechwatto_cobra
  • Reply 20 of 30
    I wonder if Intel would stoop so low as to prevent Apple in getting future updates to USB and thunderbolt. They are stupid enough to be that vindictive. 

    Maybe Apple should go retro and return to making scorched Intel bunny ads again.  
    watto_cobra
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