Popular YouTubers sit down for FaceTime with Craig Federighi

AppleInsider

A series of videos have appeared with the #FaceTimeWithCraig where YouTubers get five minutes with Craig Federighi himself.

Craig Federighi speaks with various YouTubers about WWDC's announcements

Craig Federighi is the SVP of Software Engineering and was the primary presenter during WWDC 2021. Among the many features shown at the conference, FaceTime received some of the biggest changes.

The series of videos have been shared via the hashtag FaceTime With Craig on YouTube, and there are several videos available. As of this writing on Thursday afternoon, there are nine videos across nine accounts.

• UrAvgConsumer asks why FaceTime came to Android
• Yuka Ohishi asks what the secret is to self care and productivity
• Krystal Lora asks if the new features were inspired by the pandemic
• Andru Edwards asks about SharePlay and its future
• TechMeOut asks what is his favorite feature of iOS 15
• Flypig discuses SharePlay and Ted Lasso
• TheiCollection asks about Universal Control
• Justin Tse asks about Craig's desk setup
• Victor Abarca asks about Siri's new updates

These short interviews offer a little picture of Craig Federighi's thinking surrounding the latest features and his perspective as a user. Everything surrounding FaceTime, SharePlay, and the other social features were developed out of a need felt by Apple's employees themselves, according to Federighi.

The videos are all presented with similar formatting showing a simulated FaceTime window. Each YouTuber was able to introduce the video and edit the video with their own camera angles throughout.

Topics cover his use of Shortcuts, his favorite iOS 15 feature, and his approach to self-care in a demanding job. Federighi speaks from his office overlooking Apple Park.

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Beats

Craig has been really involved with the community even taking their concerns to heart.

How a man this busy does it, I don’t know but these are traits of a CEO.

22july2013

I enjoyed the numerous self deprecating jokes he made during WWDC. Typically about his hair. I'm not sure everyone caught all the little jokes. Come to think of it, Craig's personality has several things in common with David Copperfield.

JinTech

Beats said:

Craig has been really involved with the community even taking their concerns to heart.

How a man this busy does it, I don’t know but these are traits of a CEO.

I would not complain at all if he were to be Apple's next CEO.

omasou

OMG, it is really embarrassing to watch some of these "interviewers" they really need to step up their game and perhaps take a class on how to properly interview folks.

jumpingcoco

waiting for John Gruber's Daring Fireball interview, best and most insightful interview of all! 

cg27

Beats said:

Craig has been really involved with the community even taking their concerns to heart.

How a man this busy does it, I don’t know but these are traits of a CEO.

Craig is a New World Man, Cinderella Man and Digital Man

He would be the best public face for Apple after Tim retires.  He can have supply chain experts and others run their divisions and domains, but he’ll tie it all together and provide product vision/leadership, and have major credibility with consumers and Wall Street.

9secondkox2

omasou said:

OMG, it is really embarrassing to watch some of these "interviewers" they really need to step up their game and perhaps take a class on how to properly interview folks.

This. 

I get the feeling that Apple is recognizing some younger influencers-in-the-making and trying to give opportunities and not just to the established folks. 

I think some of the younger crowd was a little star struck during the interviews and we should not judge based on the first time they get a big opportunity. No doubt they are already breaking down their efforts, critiwuing themselves, and possibly really wishing they had a do-over. Hopefully they get that chance. 

I was actually a fan of Justin Yes’s interview, but there were a couple challenges there. 

1) Justin is a little too good at reading into the other persons state. Craig seemed a bit too into persona mode and didn’t seem nearly as genuine as he can be. 

2) Justin stayed true to a core theme on his channel, but Craig seemed to almost want to dodge this and looked to be manufacturing a make believe story. That had to be difficult. While I get that Craig has to be careful with revealing how much time he actually spent at the office during a pandemic, he went overboard as he could have easily mentioned his setup at work prior to the pandemic or what it will look like when the office is fully open again. As far as his home setup, the idea that his home setup was just some stack of books to put things on and a stool to make it higher when he wants... riiiiight. I actually felt for Justin during that part. 

3. Craig just didn’t seem connected. He’s a busy guy and that’s understandable totally. But someone in his shoes has all the power to make a youtube feel at home. He came across like he was just fitting this in. 

4. Justin’s “eye contact” and demeanor need work. He is likely used to editing videos and scripting things out so this was new. Also, when an interviewer looks around as the other person is taking, it can leave an incorrect impression that they are disinterested or distracted. I’m sure that affected Craig as well. 

Overall, the fact that Craig has been taking the time to do this is ama big. He’s likely got some folks with him during those to help him stay true to secrecy and diplomacy, but good on him for being available and providing opportunities. And good on the youtubers for giving it a go. There will be more opportunities. Learn from this and come back swinging for the fences. 

michelb76

Popular YouTubers ask Craig Federighi questions that Apple has supplied.

sconosciuto

omasou said:

OMG, it is really embarrassing to watch some of these "interviewers" they really need to step up their game and perhaps take a class on how to properly interview folks.

Interviewing is something that a lot of folks think is not that hard. In fact to merely do it competently requires preparation, thought, and strategy. It is somewhat similar to how a trial attorney prepares for a cross-examination in the courtroom or how a cop questions a suspect or witness. To do it really well, that requires a skill set that many don't possess. 

I've seen people who are well-accustomed to being on camera, who are absolute disasters at interviewing. One of the worst interviews I have ever seen was conducted by Bill Maher near the end of Obama's 2nd term. Maher pestered TF out of him repeatedly on his show for a sit-down interview, finally got it... and it was nothing more than a fanboy session. It was quite a lot like the SNL skits where Chris Farley did the fanboy interviewer character, so cringey. I'm pretty sure I detected slight hints of impatience on Obama's face... "really? I came here for this?"

I've also seen firsthand how pros do it and I've also listened to a heck of a lot of Terry Gross, who is not perfect (her interview with Francis Ford Coppola was a rare clunker) but she has decades of experience at it.