"None of this is altruistic," according to BlueConic COO Cory Munchbach. "Apple has done a great job in turning privacy into a PR play, but they wouldn't be doing this if there weren't money in it."
...well, ya -- because Apple customers value this privacy from the ad barons, and are willing to vote with their wallets. That's the money in it for Apple, happy customers. Durr
"None of this is altruistic," according to BlueConic COO Cory Munchbach. "Apple has done a great job in turning privacy into a PR play, but they wouldn't be doing this if there weren't money in it."
...well, ya -- because Apple customers value this privacy from the ad barons, and are willing to vote with their wallets. That's the money in it for Apple, happy customers. Durr
I noticed Apple mentions their targeted ad sales were a bright spot in the last quarter, "advertising... saw all-time revenue records". Yes, Apple very plainly sees targeted ads as a money-maker, and they've set themselves up for success since they're now the only ones with access to identifiable user data, and the only ones who can confirm the efficacy of placed ads with some precision. It wasn't just because Apple wants happy ad-free customers.
"None of this is altruistic," according to BlueConic COO Cory Munchbach. "Apple has done a great job in turning privacy into a PR play, but they wouldn't be doing this if there weren't money in it."
...well, ya -- because Apple customers value this privacy from the ad barons, and are willing to vote with their wallets. That's the money in it for Apple, happy customers. Durr
I noticed Apple mentions their targeted ad sales were a bright spot in the last quarter, "advertising... saw all-time revenue records". Yes, Apple very plainly sees targeted ads as a money-maker, and they've set themselves up for success since they're now the only ones with access to identifiable user data, and the only ones who can confirm the efficacy of placed ads with some precision. It wasn't just because Apple wants happy ad-free customers.
To be fair, that includes the payment from Google to be the default search option and that payment makes up the bulk of advertising revenue.
"None of this is altruistic," according to BlueConic COO Cory Munchbach. "Apple has done a great job in turning privacy into a PR play, but they wouldn't be doing this if there weren't money in it."
...well, ya -- because Apple customers value this privacy from the ad barons, and are willing to vote with their wallets. That's the money in it for Apple, happy customers. Durr
I noticed Apple mentions their targeted ad sales were a bright spot in the last quarter, "advertising... saw all-time revenue records". Yes, Apple very plainly sees targeted ads as a money-maker, and they've set themselves up for success since they're now the only ones with access to identifiable user data, and the only ones who can confirm the efficacy of placed ads with some precision. It wasn't just because Apple wants happy ad-free customers.
To be fair, that includes the payment from Google to be the default search option and that payment makes up the bulk of advertising revenue.
It does account for the bulk of it, just as it always has. The "all-time records" Apple was promoting would likely be driven by a big increase in targeted Apple ads.
And it's not just the bulk of ad spending that drives these numbers. Apple has always relied heavily on ads for its business, so this recent increase can be attributed mostly to targeted advertisements at higher rates than before.
Comments
Yes, Apple very plainly sees targeted ads as a money-maker, and they've set themselves up for success since they're now the only ones with access to identifiable user data, and the only ones who can confirm the efficacy of placed ads with some precision. It wasn't just because Apple wants happy ad-free customers.