Epic's 'Support a creator' program pays out only 5% of game content makers' sales

2

Comments

  • Reply 21 of 44
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They actually take 12% (Epic Games store)
    williamlondon
  • Reply 22 of 44
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They give affiliates a cut of their sales, this percentage is in line with thins like the Amazon affiliate links and other such programs.

    It's the same thing with the iTunes affiliate program... they pay you to bring users to them.
    It's kinda sad how people don't understand this. People just believe every and any article nowadays.
    williamlondon
  • Reply 23 of 44
    crowleycrowley Posts: 10,453member
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They give affiliates a cut of their sales, this percentage is in line with thins like the Amazon affiliate links and other such programs.

    It's the same thing with the iTunes affiliate program... they pay you to bring users to them.
    That's not what this is.

    Say you've made a skin for Fortnite. You then put it up for sale, since you're one of Epic's blessed. If Epic sells your skin for $10, you get $0.50. If Jim says that "Hey, look at this cool skin on Fortnite" and somehow links it to you, he gets nothing, and since it's your skin, you get $0.50.

    If it was like the iTunes affiliate program (which cut apps out about three years ago), Jim that did the referral would get probably $0.02 and you'd get the $0.50 since its your skin.
    This does not match the article text at all.
    Epic operates a Support-A-Creator program, which hands participants a Creator Code that players can enter into the game. Purchases made while a code is active on an account gives a small credit to the owner of that code. 
    It sounds not dissimilar to an affiliate code for patrons of particular creators, and 5% isn't at all out of line for that kind of referral kick back.  It's not at all like commission.
    IreneW
  • Reply 24 of 44
    BeatsBeats Posts: 3,073member
    Pyronuke said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They give affiliates a cut of their sales, this percentage is in line with thins like the Amazon affiliate links and other such programs.

    It's the same thing with the iTunes affiliate program... they pay you to bring users to them.
    It's kinda sad how people don't understand this. People just believe every and any article nowadays.

    Unless the article is incorrect(doubt it) it talks about creators of content getting 5%. How is that different from creators of content getting 70% from greedy Apple?
    williamlondonlolliverwatto_cobra
  • Reply 25 of 44
    Pyronuke said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They actually take 12% (Epic Games store)
    Common misconception. Epic had two commission tiers at the time of the Epic/Apple court case: 12% (developer handled all of the transactions/financials) or 27% (Epic handled all of the transactions/financials). That was one of the ways that Apple called Epic's bluff on the commission rate. Apple added a second tier at 15% that still provided all the same services as the 30% tier. 
    williamlondonjony0lolliverwatto_cobra
  • Reply 26 of 44
    Beats said:
    Pyronuke said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They give affiliates a cut of their sales, this percentage is in line with thins like the Amazon affiliate links and other such programs.

    It's the same thing with the iTunes affiliate program... they pay you to bring users to them.
    It's kinda sad how people don't understand this. People just believe every and any article nowadays.

    Unless the article is incorrect(doubt it) it talks about creators of content getting 5%. How is that different from creators of content getting 70% from greedy Apple?
    This is an affiliate program.

    The "creator code" is a referral code that players can enter into the games that in return gives the "creators" a minimum 5% of the V-bucks, or whatever is purchased in the game.

    This is not the creators earning 5% from the content they've made, that's completely separate from this program.

    For Fortnite, accepted Creators will earn 5% of the value of in-game purchases made using their Creator Code. This applies to earned V-Bucks, purchased V-Bucks and most real-money offers. Players declare their support for a Fortnite Creator in-game by entering the Creator’s code via the “Support-A-Creator” button.

    williamlondon
  • Reply 27 of 44
    Pyronuke said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They actually take 12% (Epic Games store)
    Common misconception. Epic had two commission tiers at the time of the Epic/Apple court case: 12% (developer handled all of the transactions/financials) or 27% (Epic handled all of the transactions/financials). That was one of the ways that Apple called Epic's bluff on the commission rate. Apple added a second tier at 15% that still provided all the same services as the 30% tier. 
    Their page doesn't mention anything about 27%

    https://store.epicgames.com/en-US/publish
    williamlondon
  • Reply 28 of 44
    Mike WuertheleMike Wuerthele Posts: 6,861administrator
    Pyronuke said:
    The point of Support-A-Creator is that it says 'Creator' like an influencer. Epic didn't have to add it. It just helps creators profit (of Epic cosmetics) and make extra money from the game. Other games have the same type of creator supporter like Brawl stars and Roblox. The sole purpose is to give back to the community of content creators who play fortnite and it is NOTHING like the App store Which is a marketplace that Support-A-Creator clearly is not.
    This is your take? 5% is better than nothing and Epic is being benevolent? Your citing of Roblox and Brawl Stars is notable, because those are abusive too.

    Cool. Tell Tim Sweeney that as it pertains to other stores that he doesn't like.
    edited June 2022 BeatsStrangeDayswilliamlondonjony0lolliverwatto_cobra
  • Reply 29 of 44
    Pyronuke said:
    The point of Support-A-Creator is that it says 'Creator' like an influencer. Epic didn't have to add it. It just helps creators profit (of Epic cosmetics) and make extra money from the game. Other games have the same type of creator supporter like Brawl stars and Roblox. The sole purpose is to give back to the community of content creators who play fortnite and it is NOTHING like the App store Which is a marketplace that Support-A-Creator clearly is not.
    This is your take? 5% is better than nothing and Epic is being benevolent?

    Cool. Tell Tim Sweeney that as it pertains to other stores that he doesn't like.
    How is Epic giving you 5% of sales of their products anything like Apple taking 15-30% of sales from your product?

    How is this any different than other affiliate programs? Epic gives you a "creator code" which in turn players can enter and then Epic gives you at least 5% of the purchases made within those games... it doesn't have to be something you made either.

    Amazon in comparison gives anywhere from 1% to 20% depending on the category with most being less than 5%
    edited June 2022 williamlondon
  • Reply 30 of 44
    Pyronuke said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They actually take 12% (Epic Games store)
    Common misconception. Epic had two commission tiers at the time of the Epic/Apple court case: 12% (developer handled all of the transactions/financials) or 27% (Epic handled all of the transactions/financials). That was one of the ways that Apple called Epic's bluff on the commission rate. Apple added a second tier at 15% that still provided all the same services as the 30% tier. 
    Their page doesn't mention anything about 27%

    https://store.epicgames.com/en-US/publish
    It also doesn't mention anything about what Epic is going to provide for that 12%. Like I said, at the time of the lawsuit, 12% was the commission for basic service and 27% was the commission for full service. Apple's commission wasn't based on service level. It was based on revenue level. You got full service at 15% and 30%. 
    lolliverwatto_cobra
  • Reply 31 of 44
    dantheman827 said: Amazon in comparison gives anywhere from 1% to 20% depending on the category with most being less than 5%
    FYI: Amazon charges a 30% commission on e-book sales if they're priced between $2.99 and $9.99. The commission increases to 65% if you charge below or above that price range.
    StrangeDaysjony0lolliverwatto_cobra
  • Reply 32 of 44
    Mike WuertheleMike Wuerthele Posts: 6,861administrator
    Pyronuke said:
    The point of Support-A-Creator is that it says 'Creator' like an influencer. Epic didn't have to add it. It just helps creators profit (of Epic cosmetics) and make extra money from the game. Other games have the same type of creator supporter like Brawl stars and Roblox. The sole purpose is to give back to the community of content creators who play fortnite and it is NOTHING like the App store Which is a marketplace that Support-A-Creator clearly is not.
    This is your take? 5% is better than nothing and Epic is being benevolent?

    Cool. Tell Tim Sweeney that as it pertains to other stores that he doesn't like.
    How is Epic giving you 5% of sales of their products anything like Apple taking 15-30% of sales from your product?

    How is this any different than other affiliate programs? Epic gives you a "creator code" which in turn players can enter and then Epic gives you at least 5% of the purchases made within those games... it doesn't have to be something you made either.

    Amazon in comparison gives anywhere from 1% to 20% depending on the category with most being less than 5%
    It's also on this. You know, created content in-game.


    StrangeDayswilliamlondonlolliverwatto_cobra
  • Reply 33 of 44
    dantheman827 said: Amazon in comparison gives anywhere from 1% to 20% depending on the category with most being less than 5%
    FYI: Amazon charges a 30% commission on e-book sales if they're priced between $2.99 and $9.99. The commission increases to 65% if you charge below or above that price range.
    That's comparing the commission they pay you for referring people to them vs. the commission you pay them for selling your product.

    They aren't the same thing.

    If you use a referral link Amazon pays you, if you sell on Amazon, you pay them.
    williamlondon
  • Reply 34 of 44
    davidwdavidw Posts: 2,053member
    Pyronuke said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They actually take 12% (Epic Games store)
    But the "platform" that games sold in the "Epic Game Store" plays on, do not belong to Epic. The games sold are played on Windows and MacOS. Epic do not contribute to the development or maintenance of either of those "platforms". On the other hand, Apple, Microsoft, Sony, Nintendo and Steam have invested billions in RD and maintenance cost on the "platforms" from which games sold in their stores relies on. The Epic Game Store is nothing but a distributor for developers of games. Just like a Walmart and Game Stop. That 12% is truly only paying for the 3% payment processing fee, the same 3% that Sweeney claims it cost Apple and Google. .

    Plus during the Epic Apple trial, Sweeney admitted that the Epic Game Store is not profitable. This have a lot to do with Epic paying millions to developers to have games be an "exclusive" to the Epic Game Store" and losing money when sales don't come close to make up for what they paid the developer for the "exclusive".  But that's an still an elective operational cost. Much like Microsoft electing to sell their Xbox hardware at a near lost. (so they say.)

    And most of the developers for the Epic Game Store would far under "small business" and  would now only be paying 15% commission in the Apple App Store and Google Play.  
    Beatslolliverwatto_cobra
  • Reply 35 of 44
    Pyronuke said:
    The point of Support-A-Creator is that it says 'Creator' like an influencer. Epic didn't have to add it. It just helps creators profit (of Epic cosmetics) and make extra money from the game. Other games have the same type of creator supporter like Brawl stars and Roblox. The sole purpose is to give back to the community of content creators who play fortnite and it is NOTHING like the App store Which is a marketplace that Support-A-Creator clearly is not.
    This is your take? 5% is better than nothing and Epic is being benevolent?

    Cool. Tell Tim Sweeney that as it pertains to other stores that he doesn't like.
    How is Epic giving you 5% of sales of their products anything like Apple taking 15-30% of sales from your product?

    How is this any different than other affiliate programs? Epic gives you a "creator code" which in turn players can enter and then Epic gives you at least 5% of the purchases made within those games... it doesn't have to be something you made either.

    Amazon in comparison gives anywhere from 1% to 20% depending on the category with most being less than 5%
    It's also on this. You know, created content in-game.


    Correct me if I'm wrong, but Creative Islands aren't sold... they're created and published for free.

    This is a commission of skins and whatnot that you can actually buy, and to my knowledge, that's all created by Epic.
  • Reply 36 of 44
    Mike WuertheleMike Wuerthele Posts: 6,861administrator
    Pyronuke said:
    The point of Support-A-Creator is that it says 'Creator' like an influencer. Epic didn't have to add it. It just helps creators profit (of Epic cosmetics) and make extra money from the game. Other games have the same type of creator supporter like Brawl stars and Roblox. The sole purpose is to give back to the community of content creators who play fortnite and it is NOTHING like the App store Which is a marketplace that Support-A-Creator clearly is not.
    This is your take? 5% is better than nothing and Epic is being benevolent?

    Cool. Tell Tim Sweeney that as it pertains to other stores that he doesn't like.
    How is Epic giving you 5% of sales of their products anything like Apple taking 15-30% of sales from your product?

    How is this any different than other affiliate programs? Epic gives you a "creator code" which in turn players can enter and then Epic gives you at least 5% of the purchases made within those games... it doesn't have to be something you made either.

    Amazon in comparison gives anywhere from 1% to 20% depending on the category with most being less than 5%
    It's also on this. You know, created content in-game.


    Correct me if I'm wrong, but Creative Islands aren't sold... they're created and published for free.

    This is a commission of skins and whatnot that you can actually buy, and to my knowledge, that's all created by Epic.
    When we saw The Verge article, we reached out to some folks we know inside Epic's walls. The folks we spoke to inside Epic told us that this was content for potential sale. And, that the entire program will extend to other content created for use inside the game by creators later in the year.

    So, on one hand, cool. Use an affiliated creator's code to buy a skin, and the YouTube gets 5%. That's cool. What's not is that 5% for Creative Islands and other content created for in-game use.
    edited June 2022 StrangeDaysjony0lolliverwatto_cobra
  • Reply 37 of 44
    StrangeDaysStrangeDays Posts: 12,879member
    crowley said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They give affiliates a cut of their sales, this percentage is in line with thins like the Amazon affiliate links and other such programs.

    It's the same thing with the iTunes affiliate program... they pay you to bring users to them.
    That's not what this is.

    Say you've made a skin for Fortnite. You then put it up for sale, since you're one of Epic's blessed. If Epic sells your skin for $10, you get $0.50. If Jim says that "Hey, look at this cool skin on Fortnite" and somehow links it to you, he gets nothing, and since it's your skin, you get $0.50.

    If it was like the iTunes affiliate program (which cut apps out about three years ago), Jim that did the referral would get probably $0.02 and you'd get the $0.50 since its your skin.
    This does not match the article text at all.
    Epic operates a Support-A-Creator program, which hands participants a Creator Code that players can enter into the game. Purchases made while a code is active on an account gives a small credit to the owner of that code. 
    It sounds not dissimilar to an affiliate code for patrons of particular creators, and 5% isn't at all out of line for that kind of referral kick back.  It's not at all like commission.
    Verge is reporting its for content "creators", not link referrals. 

    https://daringfireball.net/linked/2022/06/27/epic-95-split


    williamlondonlolliverwatto_cobra
  • Reply 38 of 44
    crowleycrowley Posts: 10,453member
    crowley said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They give affiliates a cut of their sales, this percentage is in line with thins like the Amazon affiliate links and other such programs.

    It's the same thing with the iTunes affiliate program... they pay you to bring users to them.
    That's not what this is.

    Say you've made a skin for Fortnite. You then put it up for sale, since you're one of Epic's blessed. If Epic sells your skin for $10, you get $0.50. If Jim says that "Hey, look at this cool skin on Fortnite" and somehow links it to you, he gets nothing, and since it's your skin, you get $0.50.

    If it was like the iTunes affiliate program (which cut apps out about three years ago), Jim that did the referral would get probably $0.02 and you'd get the $0.50 since its your skin.
    This does not match the article text at all.
    Epic operates a Support-A-Creator program, which hands participants a Creator Code that players can enter into the game. Purchases made while a code is active on an account gives a small credit to the owner of that code. 
    It sounds not dissimilar to an affiliate code for patrons of particular creators, and 5% isn't at all out of line for that kind of referral kick back.  It's not at all like commission.
    Verge is reporting its for content "creators", not link referrals. 

    https://daringfireball.net/linked/2022/06/27/epic-95-split
    The meaning of terms is getting mixed up here.  Look at Epic's guidance: https://www.epicgames.com/affiliate/en-US/overview#eligible

    Creators (i.e., active video makers, streamers, storytellers, artists, cosplayers, musicians, and community builders) who meet the following criteria are eligible to participate:

    • Are at least 13 years old, or at least 14 years old if you are a resident of South Korea.
    • Have 1,000+ followers* on at least one of the following eligible social platforms:
    • YouTube, Twitch, Twitter, Facebook, Instagram, or VK
    The "creators" being referenced are not necessarily the creators of Fortnite content; they're Twitchers, YouTubers, Instagrammers, any other kind of influencers.  It's a way for Fortnite players to nominate someone who they want to patronise and kick back 5% of any Fortnite purchases to.

    It's therefore a completely different payment program when compared to a commission to creators of Fortnite level and skins.  You may well argue that there should be better compensation for those Fortnite creators, since there is currently none apart from brand deals and piggybacking on this Support-A-Creator scheme, but that's a different matter.  And from that Verge article it seems like a compensation scheme may well be in the works:
    And many of the groups I interviewed discussed a major expected upgrade they referred to as “Creative 2.0.”
    Since it seems like (i) Epic is in the early days of rolling out a content creation platform for Fortnite, and (ii) aren't charging for much (or any?) of the non-Epic created content, and (iii) what little there has been has been branded and therefore paid for by the brands; I don't think this is nearly as much of a stinger as it would seem by all the Apple fans jumping on it.
    edited June 2022
  • Reply 39 of 44
    davidwdavidw Posts: 2,053member
    Pyronuke said:
    The point of Support-A-Creator is that it says 'Creator' like an influencer. Epic didn't have to add it. It just helps creators profit (of Epic cosmetics) and make extra money from the game. Other games have the same type of creator supporter like Brawl stars and Roblox. The sole purpose is to give back to the community of content creators who play fortnite and it is NOTHING like the App store Which is a marketplace that Support-A-Creator clearly is not.
    This is your take? 5% is better than nothing and Epic is being benevolent?

    Cool. Tell Tim Sweeney that as it pertains to other stores that he doesn't like.
    How is Epic giving you 5% of sales of their products anything like Apple taking 15-30% of sales from your product?

    How is this any different than other affiliate programs? Epic gives you a "creator code" which in turn players can enter and then Epic gives you at least 5% of the purchases made within those games... it doesn't have to be something you made either.

    Amazon in comparison gives anywhere from 1% to 20% depending on the category with most being less than 5%
    It is different in that with most affiliate programs, the entity tied to the "affiliated code" has nothing to do with the products or service being "sold". They are just third party  "advertisers" for the products or services. Here, if a developer wants to earn money from gamers playing games with contents that they created for certain Epic games and that Epic is using to make money, the developer must convince (influence) their followers to use their "creator" affiliate code, when playing the game (and making IAP). The player need not create any of the content when using an "affiliate code"  but the player is also not the one receiving the 5% (of their virtual purchases.). The only ones receiving the 5% are the "creators" that developed contents for the Epic games with their "Support A Creator" program.

    With nearly all other "affiliate programs", it cost the entity with the affiliate code nothing, for the product or service being "sold". Every bit of what they receive under most affiliate program, is "profit". But it cost a "creator" time and money to develop contents for Epic. Here, a developer under this program might never get fully compensated for the content they created for Epic, while Epic makes a ton of money using the developer's created content. And Epic does not have to pay the developer anything at all, for the money they made off players that did not use a developer "affiliate code", (while playing games with the developer contents they created for Epic).

    So in order to make money creating contents for Epic, not only does the developers have to spend the time and money creating the content for Epic, they must also spend the time and money advertising for Epic, so that they can get paid (5% commission) from the players entering their creator affiliate code, when making an IAP. 

     


    edited June 2022 watto_cobra
  • Reply 40 of 44
    davidwdavidw Posts: 2,053member
    crowley said:
    crowley said:
    So they take 95% from their platform, but sued Apple for taking the 15/30% from its platform. Hmmm
    They give affiliates a cut of their sales, this percentage is in line with thins like the Amazon affiliate links and other such programs.

    It's the same thing with the iTunes affiliate program... they pay you to bring users to them.
    That's not what this is.

    Say you've made a skin for Fortnite. You then put it up for sale, since you're one of Epic's blessed. If Epic sells your skin for $10, you get $0.50. If Jim says that "Hey, look at this cool skin on Fortnite" and somehow links it to you, he gets nothing, and since it's your skin, you get $0.50.

    If it was like the iTunes affiliate program (which cut apps out about three years ago), Jim that did the referral would get probably $0.02 and you'd get the $0.50 since its your skin.
    This does not match the article text at all.
    Epic operates a Support-A-Creator program, which hands participants a Creator Code that players can enter into the game. Purchases made while a code is active on an account gives a small credit to the owner of that code. 
    It sounds not dissimilar to an affiliate code for patrons of particular creators, and 5% isn't at all out of line for that kind of referral kick back.  It's not at all like commission.
    Verge is reporting its for content "creators", not link referrals. 

    https://daringfireball.net/linked/2022/06/27/epic-95-split
    The meaning of terms is getting mixed up here.  Look at Epic's guidance: https://www.epicgames.com/affiliate/en-US/overview#eligible

    Creators (i.e., active video makers, streamers, storytellers, artists, cosplayers, musicians, and community builders) who meet the following criteria are eligible to participate:

    • Are at least 13 years old, or at least 14 years old if you are a resident of South Korea.
    • Have 1,000+ followers* on at least one of the following eligible social platforms:
    • YouTube, Twitch, Twitter, Facebook, Instagram, or VK
    The "creators" being referenced are not necessarily the creators of Fortnite content; they're Twitchers, YouTubers, Instagrammers, any other kind of influencers.  It's a way for Fortnite players to nominate someone who they want to patronise and kick back 5% of any Fortnite purchases to.

    It's therefore a completely different payment program when compared to a commission to creators of Fortnite level and skins.  You may well argue that there should be better compensation for those Fortnite creators, since there is currently none apart from brand deals and piggybacking on this Support-A-Creator scheme, but that's a different matter.  And from that Verge article it seems like a compensation scheme may well be in the works:
    And many of the groups I interviewed discussed a major expected upgrade they referred to as “Creative 2.0.”
    Since it seems like (i) Epic is in the early days of rolling out a content creation platform for Fortnite, and (ii) aren't charging for much (or any?) of the non-Epic created content, and (iii) what little there has been has been branded and therefore paid for by the brands; I don't think this is nearly as much of a stinger as it would seem by all the Apple fans jumping on it.
    That is not right. Though it's confusing the way Epic states it, but "creators" are people that create content for Epic games. 

    WHAT IS THE EPIC GAMES SUPPORT-A-CREATOR PROGRAM?

    Support-A-Creator enables Creators to earn money by creating content for Fortnite, Rocket League, and many games in the Epic Games Store. Epic believes that Creators are an essential part of building communities around awesome games. We recognize how important Creators of all kinds have been to our success, so we built this program to share in that success.

    We’re looking for Creators that focus on the quality of the moments they make and share, the communities they build, and the love they have for the games they play.


    No where does Epic state that a "creator" is someone that can earn money by just "referring" to one of Epic games. One must first create contents for the game, that Epic is using in their games, to be a "creator".   


    What Epic is stating in what you quoted from them, is that "creators" that are ......  active video makers, streamers, storytellers, artists, cosplayers, musicians, and community builders, etc.  ...... can participate in their "Support A Creator" program, where by they can earn a 5% commission from players IAP, when they enter their affiliate code. A "creator" must first create content for an Epic game, before they can get an "affiliate code". And in order to get an "affiliate code", they must also have some "influence". i.e. .... active video makers, streamers, storytellers, artists, cosplayers, musicians, and community builders. 



    lolliverwatto_cobra
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