Qualcomm's M2-beating chip probably won't arrive until after M3 drops
After missing a commitment to trounce Apple in 2022, it will also miss its 2023 promise, as Qualcomm is now promising its Apple Silicon-beating processors will ship in 2024.

Speaking at Mobile World Congress, Qualcomm CEO and President Cristiano Amon yesterday revealed that Apple will be producing its own 5G modems in the iPhone 16. Today in more from his interview with the Wall Street Journal's Joanne Stern, Amon said the company was looking to match Apple's annovation.
"Absolutely," he said. "We design... you know, we have not yet announced... but our SoC and custom CPUs, you should think of it as an Apple compete for the Microsoft ecosystem."
When Stern asked when this chip was coming, Amon initially said "September, October timeframe."
However when she pressed, he revealed that was not when products would be shipping.
"We probably will see some devices that may get announced in '23," he continued. "Most likely you're going to see a number of announcements at CES in 2024."
Amon's comments at this year's MWC appear to back up his claims from April 2022, that Qualcomm would be shipping PCs by late 2023. However, that estimate followed a previous one that saw Qualcomm expecting to release chips around August 2022.
At the time it made that announcement, in November 2021, Qualcomm was talking about creating a competitor to what was then Apple's M1 series of processors. Apple has since released the M2 range, and various rumors say it will have an M3 in a Mac by the end of 2023.
Read on AppleInsider

Speaking at Mobile World Congress, Qualcomm CEO and President Cristiano Amon yesterday revealed that Apple will be producing its own 5G modems in the iPhone 16. Today in more from his interview with the Wall Street Journal's Joanne Stern, Amon said the company was looking to match Apple's annovation.
"Absolutely," he said. "We design... you know, we have not yet announced... but our SoC and custom CPUs, you should think of it as an Apple compete for the Microsoft ecosystem."
Windows PCs that compete with Apple M2-powered Macs? Here's Qualcomm's @cristianoamon at my #MWC2023 @WSJ Tech Things event talking about how the company's next chip for PCs is going to compete with Apple. Only problem? It's not shipping in products until early 2024. pic.twitter.com/84g6HZ0jtb
-- Joanna Stern (@JoannaStern)
When Stern asked when this chip was coming, Amon initially said "September, October timeframe."
However when she pressed, he revealed that was not when products would be shipping.
"We probably will see some devices that may get announced in '23," he continued. "Most likely you're going to see a number of announcements at CES in 2024."
Amon's comments at this year's MWC appear to back up his claims from April 2022, that Qualcomm would be shipping PCs by late 2023. However, that estimate followed a previous one that saw Qualcomm expecting to release chips around August 2022.
At the time it made that announcement, in November 2021, Qualcomm was talking about creating a competitor to what was then Apple's M1 series of processors. Apple has since released the M2 range, and various rumors say it will have an M3 in a Mac by the end of 2023.
Read on AppleInsider
Comments
Also, where are Microsoft developers in creating ARM natively compiled software? That will add another 12 months to their timeline in getting fully baked solution in the marketplace
That said, I doubt Qualcomm will put out something better overall, we’ll see.
The move alone to 3 nm is going to provide 30% benefit. Apple gets to decide how to divy that up between performance and battery life.
I would not be surprised if M3 provides 30% performance overall (CPU and GPU) AND 10% better battery life. 10% sounds low, but that’s another 2 hours at this point. Substantial. Or, Apple could decide to put it all into performance and get 40% better vs. M2. That would be a real monster
On the other hand, the chips are so much faster than I need that it’s rather meaningless. I mean I haven’t felt like my computer/device wasn’t fast enough for a long time. When I upgrade I look to see if I can double the benchmark of my previous system, I keep them a long time, but mostly that’s for fun. In reality even if Apple’s M Series chips fell behind QC it wouldn’t actually make a tinker’s damn bit of difference to me.
In fact we don’t know what Apple is thinking: Will they give up entirely on performance and only care about power & thermals? They have the leverage of not joining the competition.
Apple, while having significant advantages in their architecture, moved ridiculously slow. I’d say 16+8 is not gonna cut it against Raptor Lake & Zen 4z
If it wasn't for gamers and engineers and people too old to change their ways, would anyone really need or want a Windoze machine anymore?
I seriously doubt they can do this.
For people who want a powerful desktop and don’t care too much about power consumption (ie, most desktop users, esp pros), Intel/amd win.
thing is, though, apple *could* win on the desktop, too. Apple *could* over clock a big core to win or single thread and they could add a bunch more e-cores to win MT. But “could” isnt “did”, so apple is currently losing on the desktop performance front. I’d like to see Apple realize their potential on the desktop
That said, it’s also true that Qualcomm is coming at it from the same direction as Apple, so the same advantages in efficiency will also apply. These products will likely perform well on battery power. It’s doubtful they can catch Apple, but they don’t need to.
And you should add to the groups you listed, business and enterprises, that has the best ecosystem in MS services. Also the group of users the prefer Windows over macOS (yes, they exist). Maybe you should try Windows in a high quality PC. It has improved a lot since 1984.