DuckDuckGo could have been Apple's private search engine
Private search engine DuckDuckGo could have been the default for private browsing in Safari but talks allegedly fell through under the might of Google's influence.

DuckDuckGo
The Department of Justice is investigating Google for antitrust practices and abuse of power with a bench trial. Several potential deals have come to light, like bids from Microsoft for Apple to switch to Bing or even buy it outright, but all fell through allegedly because of Google's financial incentives.
According to a report from Bloomberg based on anonymous sources, Apple entered talks with private search engine DuckDuckGo to make it the default for private browsing mode in Safari. The testimonies about this subject may soon be unsealed if Judge Amit Mehta has his way.
DuckDuckGo CEO Gabriel Weinberg and Apple SVP of ML John Giannandrea both provided testimony about Apple's negotiations with the search company behind closed doors. However, Judge Mehta ruled that the testimony "goes to the heart of the case" and should be released sans trade secrets.
Apple and Google have an agreement in place that makes Google the default search engine on iPhone and other Apple products. It also stipulates that Apple can't create a Google competitor or display alternative search engines at device setup.
This deal between Google and Apple is at the heart of the DOJ antitrust investigation into Google. The trial is far from over and could have ramifications for both Google and Apple's businesses depending on the final ruling.
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Comments
Al least Apple had the good sense of listing DuckDuckGo in the selection list of internet search engines.
For general queries and general search DuckDuck Go is plenty good, but for more localized searches or for searches in Italian (haven't testet other languages so I cannot tell whether they are as good as English) it really doesn't help much.
I also, sometimes, have the feeling that Google's own searches are updated more frequently.
Examples:
- how long did it take to sell the OG HomePod in other countries beyond English speaking ones? Related to that: how long did it take to have Siri speak languages other than English and have feature parity (like person recognition based on voice)
- how long is it taking to release "News" App worldwide (still not available in many countries
- Apple Card availability?
Apple is getting better at it, but it still has a long way to go before becoming a truly global service provider. Don't get me wrong, I know some of these involve complicated negotiations and do not entirely depend on Apple alone. But operating a search engine worldwide, with all the rules in place, is not that different...
DuckDuckGo has surprisingly little of its own technology. I’d be surprised if Apple had any serious conversations re: acquiring it. Perhaps to o hire “talent”
Apple claims it was never a serious consideration, and in their opinion it might not be any more "private" than Google anyway with Microsoft at its core. Remember, at that time, DDG was still secretly allowing Microsoft alone to track and datamine users, a fact that wasn't discovered until last year.
https://www.bleepingcomputer.com/news/security/duckduckgo-browser-allows-microsoft-trackers-due-to-search-agreement/
Can Goldman Sachs even issue cards in Canada? They issue the cards, not Apple.
Do you recall the hurdles and pushback with making ApplePay available to Australian citizens? I do, and even though it finally happened earlier this year it's not over yet.
https://appleinsider.com/articles/23/08/14/apple-insists-australian-payment-rule-changes-shouldnt-apply-to-wallet