Does Apple's apparent willingness to just "lie there and take it" ever bum you out?
I've had a most eye-opening and telling weekend so far, on the topic of Apple and Macs.
Two days ago I was talking to a friend of a friend about computers and all. He's a PC guy. He knows my background and what I do so of course the subject eventually turns to Macs. I was telling him about OS X and my music collection and all.
And he said "you know, I actually think they're pretty cool...but I need a computer that I can run Office on. A Mac doesn't really help me there...".
Guys, here we are...going into about the third or fourth year of the existence of OS X. And into the second or so year of Office v.X.
And this guy - who by all accounts is a fairly savvy, knows-his-way-around-tech-gear fellow - has NO IDEA that he could (and, frankly, SHOULD) use Office on a Mac.
Whose fault is that? His? No. He's just a guy, working a job.
I can't help but think that had they spent the previous year or so creating commercials and print ads that showed things like Microsoft Office being used, the iApps in all their cool glory, the delicious styling of the hardware, the slick intelligence and power of OS X (augmented with a generous helping of "myth busting" and "setting the record straight" on a few things) INSTEAD of foisting an ever-increasing parade of schlumpy-looking goons on us (singing off key and recounting lame-ass, uninspiring stories about how they "saw the light"), things might be incredibly different right now.
Here we are, a year or so later after the whole big "Switch" thing.
Honestly - in hardcore, truly relevant and meaningful terms - has anything truly changed? Is Apple any closer to "grabbing that other 95%" than they were before? Do families in the middle of Beavernut, WY pile into the minivan on a Saturday and make the 4 hour drive to the nearest Apple store?
Talk about a "pissing in the wind" platform to be a proud member of...
Apple, I love you dearly...but you absolutely SUCK - if I may use such a juvenile, street-level term - and drop the ball EVERY CHANCE YOU GET when it comes to making the rest of the world know what we here at AI and other places know and feel.
WHAT is your $#%^#@% problem? Honestly? Are you simply trying to remain an afterthought? Every company on the planet would give their left eye to have your incredible products and vibe. Not to mention your legendary customer loyalty and devotion. You OWN, hands down, the world's greatest operating system. No argument. You MAKE the sexiest, most sensible hardware. You CREATE the friendliest, easy-to-use apps ever known to man.
And I could walk into my local mall today and guarantee that hardly ANYONE would know or give a shit.
That's on you, Apple. That's your fault and yours alone. I hope one of you suits at Apple are reading this...I really, really do. We (the faithful and loyal customers, flagwavers and so forth) bust our collective asses to turn our friends and family onto a "better way" (ie YOUR stuff).
How about HELPING us a little?
How irked do you guys get over this stuff? A little? Not at all? Livid? Does it get on your wick that you have to sit and debunk and explain crap that was old-hat 5 years ago? When you launch Office on your Mac and show a PC-using buddy "okay, there's Word, Excel and PowerPoint..." and he almost has a heart-attack brought on by sheer shock, who do you want to strangle most? Gates or Jobs?