The ad is two pages. On the left is a silhouette of a girl, on the right the iPod. It looks more like a cartoon then a typical Apple ad. Copy is along the bottom. Stop by your local newsstand or drugstore and take a look. I cannot scan because I don't have a scanner. OK? (murbot is correct))
i've got a photo of it (too big to scan) i'll email it to a mod if murbot or someone wants to tell me who to send it to. my site is down so i can't post.
i've got a photo of it (too big to scan) i'll email it to a mod if murbot or someone wants to tell me who to send it to. my site is down so i can't post.
Send it here. Or put it in my public folder on my idisk. torifile.
Just in that it's DIFFERENT and a little more "yeeoowwhh!" than the previous "everything on a white background, no matter what!" approach.
Now...how cool would it be to see a new TV commercial campaign that adopted this look? Since the hardware itself is so understated and quiet (as opposed to all the colored stuff from 2-3 years ago), the rest of the ad can be color backgrounds.
Nothing would make an iMac, iPod or even an aluminum laptop pop off the screen like having it surrounded by gorgeous, lickable color fields and such.
I kinda hope this is the start of a brand new look in their marketing!
Commercials could have cool animated silhouettes against bright colors and the gear could be shown in its actual state (a moving version of the above iPod ad, basically). With engaging music and/or voiceover and a clever, grabbing tagline...beats the hell out of the recent commerical style!
In this "quick-cut-edit", no-attention-span-whatsoever culture in which we live, I just don't think many people are grabbed by the whole sedate "Mac on a white background" thing anymore...
Commercials could have cool animated silhouettes against bright colors and the gear could be shown in its actual state (a moving version of the above iPod ad, basically). With engaging music and/or voiceover and a clever, grabbing tagline...beats the hell out of the recent commerical style!
In this "quick-cut-edit", no-attention-span-whatsoever culture in which we live, I just don't think many people are grabbed by the whole sedate "Mac on a white background" thing anymore...
It reminds me of the Target ads where the guy is stuck in traffic and then he gets home, says Hi to his dog, and pops in a DVD, all in red and white, the Target colors.
I'm not talking about content, obviously, but more(what's the word I'm looking for) format.
Color, movement, some tailored music, a unifying style or "hook" (the silhouetted figures or something else?), etc.
No, not JUST a colored background...that and more?
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And an entire series: one for the OS, one for hardware, one for iApps, one just a general "lifestyle" type of thing.
You could have an ad that did nothing but parade insanely gorgeous footage of all of Apple's hardware across the camera, left to right, zoom in, zoom out, fade out to another, fade in to something different, spinning and briefly highlighting cool little things that make each one "neat" (the Star Trek door on the G5, the thinness and/or glowing keyboard of the 17" PowerBook, the display movement of the LCD iMac, the smallness of the iPod, etc.
Just hit 'em with everything we got for 30 seconds! Make them feel drawn to apple.com upon seeing it...
You know...marketing. Sell it, baby. I think it's absolutely INSANE for Apple not to make hay with their industrial design more than they do. Most companies would give their previous year's earnings to have stuff as beautiful as Apple's!
Comments
Originally posted by MacsRGood4U
Saw it in the Sept. 8 Entertainment Weekly. Sorry can't scan it. It is a MAJOR departure from any previous ad Apple has ever run for any product.
Why can't you scan it?
fire away man
Originally posted by superkarate monkeydeathcar
i've got a photo of it (too big to scan) i'll email it to a mod if murbot or someone wants to tell me who to send it to. my site is down so i can't post.
Send it here. Or put it in my public folder on my idisk. torifile.
clik for teh biggar
-courtesy of skmdc
...except for "Over a million sold". That sounds too McDonalds-esque for me.
Just in that it's DIFFERENT and a little more "yeeoowwhh!" than the previous "everything on a white background, no matter what!" approach.
Now...how cool would it be to see a new TV commercial campaign that adopted this look? Since the hardware itself is so understated and quiet (as opposed to all the colored stuff from 2-3 years ago), the rest of the ad can be color backgrounds.
Nothing would make an iMac, iPod or even an aluminum laptop pop off the screen like having it surrounded by gorgeous, lickable color fields and such.
I kinda hope this is the start of a brand new look in their marketing!
Commercials could have cool animated silhouettes against bright colors and the gear could be shown in its actual state (a moving version of the above iPod ad, basically). With engaging music and/or voiceover and a clever, grabbing tagline...beats the hell out of the recent commerical style!
In this "quick-cut-edit", no-attention-span-whatsoever culture in which we live, I just don't think many people are grabbed by the whole sedate "Mac on a white background" thing anymore...
Originally posted by pscates
Commercials could have cool animated silhouettes against bright colors and the gear could be shown in its actual state (a moving version of the above iPod ad, basically). With engaging music and/or voiceover and a clever, grabbing tagline...beats the hell out of the recent commerical style!
In this "quick-cut-edit", no-attention-span-whatsoever culture in which we live, I just don't think many people are grabbed by the whole sedate "Mac on a white background" thing anymore...
It reminds me of the Target ads where the guy is stuck in traffic and then he gets home, says Hi to his dog, and pops in a DVD, all in red and white, the Target colors.
I'm not talking about content, obviously, but more(what's the word I'm looking for) format.
They NEED a makeover more than anything else I can think of!!!
Don't get saucy with me...I'm in no mood.
Color, movement, some tailored music, a unifying style or "hook" (the silhouetted figures or something else?), etc.
No, not JUST a colored background...that and more?
And an entire series: one for the OS, one for hardware, one for iApps, one just a general "lifestyle" type of thing.
You could have an ad that did nothing but parade insanely gorgeous footage of all of Apple's hardware across the camera, left to right, zoom in, zoom out, fade out to another, fade in to something different, spinning and briefly highlighting cool little things that make each one "neat" (the Star Trek door on the G5, the thinness and/or glowing keyboard of the 17" PowerBook, the display movement of the LCD iMac, the smallness of the iPod, etc.
Just hit 'em with everything we got for 30 seconds! Make them feel drawn to apple.com upon seeing it...
You know...marketing. Sell it, baby. I think it's absolutely INSANE for Apple not to make hay with their industrial design more than they do. Most companies would give their previous year's earnings to have stuff as beautiful as Apple's!