Apple selling one million iPod shuffles a month?
Apple Computer may have met an internally kept goal of selling one million iPod shuffles a month during the first fiscal quarter in which the flash-based digital music player was widely available.
Out of the nearly 6.2 million iPods the company shipped during its third fiscal quarter of 2005, about 3 million were likely iPod shuffles, according to research by American Technology Research analyst Shaw Wu.
The analyst arrived at this conclusion through calculations that took into account the average selling price (ASP) of iPods during the quarter, and how this compared with volume and ASP prices from previous quarters.
If accurate, it's believed Apple would have met an internal goal it set for sales of the flash player in the latter months of 2004, just before it was announced. Fiscal quarters last three months.
According to Wu, the company's higher-than-expected iPod sales likely benefited from "a strong sell-in into Hewlett-Packard channels," accounting for nearly half a million iPods.
Massive sales of lower-margin iPods like the shuffle may have also done their part to lower Apple's overall gross margin, which came in at 29.7%, a decline of 10 basis points quarter to quarter. Wu had expected the gross margin to come in at over 30%.
Ignoring Apple's low-ball guidance, which Wu believes is an effort by Apple to temper expectations for successive quarters, American Technology Research raised estimates its Apple estimates to $1.44 for fiscal year 2005 (up from $1.38) and $1.60 for fiscal year 2006 (up from $1.55).
For the September quarter, the firm is modeling $3.6 billion in revenue, 36 cents earnings per share, and 7.1 million iPods verses its previous view of $3.6 billion in revenue, 35 cents per share earnings, and 6.6 million iPods.
Apple's official guidance for the quarter is $3.5 billion in revenue and earnings of 32 cents per share.
Out of the nearly 6.2 million iPods the company shipped during its third fiscal quarter of 2005, about 3 million were likely iPod shuffles, according to research by American Technology Research analyst Shaw Wu.
The analyst arrived at this conclusion through calculations that took into account the average selling price (ASP) of iPods during the quarter, and how this compared with volume and ASP prices from previous quarters.
If accurate, it's believed Apple would have met an internal goal it set for sales of the flash player in the latter months of 2004, just before it was announced. Fiscal quarters last three months.
According to Wu, the company's higher-than-expected iPod sales likely benefited from "a strong sell-in into Hewlett-Packard channels," accounting for nearly half a million iPods.
Massive sales of lower-margin iPods like the shuffle may have also done their part to lower Apple's overall gross margin, which came in at 29.7%, a decline of 10 basis points quarter to quarter. Wu had expected the gross margin to come in at over 30%.
Ignoring Apple's low-ball guidance, which Wu believes is an effort by Apple to temper expectations for successive quarters, American Technology Research raised estimates its Apple estimates to $1.44 for fiscal year 2005 (up from $1.38) and $1.60 for fiscal year 2006 (up from $1.55).
For the September quarter, the firm is modeling $3.6 billion in revenue, 36 cents earnings per share, and 7.1 million iPods verses its previous view of $3.6 billion in revenue, 35 cents per share earnings, and 6.6 million iPods.
Apple's official guidance for the quarter is $3.5 billion in revenue and earnings of 32 cents per share.
Comments
Originally posted by geekdreams
Meanwhile, Sony beat Apple's sales in Japan for flash-based players.
Apple has 20% of the flash market without a Japanese iTunes store. That market share will change when the store opens in August.
Originally posted by 1984
Does Apple still make computers?
Yes, as a matter of fact, they're making (and more importantly selling) more than ever.
Record sales numbers don't impress you?
Originally posted by macslut
Yes, as a matter of fact, they're making (and more importantly selling) more than ever.
Record sales numbers don't impress you?
But Apple's computer market has looked stale for about 2 years now.
Originally posted by CrunchinJelly
But Apple's computer market has looked stale for about 2 years now.
Apple has sold more Macintosh computers in the last quarter than in each quarter in the past five years.
Originally posted by fahlman
Apple has 20% of the flash market without a Japanese iTunes store. That market share will change when the store opens in August.
That could help tip the Shuffle in favor because feature-wise its a dud compared with Sony's players. I understand Apple's minimalist approach but with build-in radio, three line OLED display and 50 hour battery life it has respectable competition.
Originally posted by IonYz
That could help tip the Shuffle in favor because feature-wise its a dud compared with Sony's players. I understand Apple's minimalist approach but with build-in radio, three line OLED display and 50 hour battery life it has respectable competition.
I would not use any of that. If then want to spend design/manufacturing money, I would rather that they just bump up the capacity.
Originally posted by AppleInsider
Fiscal quarters last three months.
Was this really necessary?
Originally posted by macslut
Yes, as a matter of fact, they're making (and more importantly selling) more than ever.
Apple no longer discloses the sales numbers of individual model lines for "competitive reasons" or in other words, to hide which models are selling well and which models are selling poorly. They can be selling more models overall but that doesn't mean all models are selling equally well.
Record sales numbers don't impress you?
No, as someone looking for a new computer, models that are not woefully outdated impress me.
Originally posted by AppleInsider
Apple Computer may have met an internally kept goal of selling one million iPod shuffles a month during the first fiscal quarter in which the flash-based digital music player was widely available.
If accurate, it's believed Apple would have met an internal goal it set for sales of the flash player in the latter months of 2004, just before it was announced. Fiscal quarters last three months.
Apple's official guidance for the quarter is $3.5 billion in revenue and earnings of 32 cents per share.
I'm happy but suprized at this news. Since the shuffle came out it seemed that its main goal was to be bait for the flash market to look into Apples iPods. Then have them upgrade themselfs to a iPod mini. I guess more people stuck to getting a shuffle then I would have thought.
Originally posted by 1984
Apple no longer discloses the sales numbers of individual model lines for "competitive reasons" or in other words, to hide which models are selling well and which models are selling poorly. They can be selling more models overall but that doesn't mean all models are selling equally well.
So? They are still selling more than ever. They could all be Mac minis but they are still Macs and the user base is growing faster than the industry as a whole.
I don't see Dell disclosing numbers on each of their numerous models either, and at least we don't have to have a lot of threads where couch CEOs are blabbering about how good or bad each model is selling - and why.
Originally posted by JLL
So? They are still selling more than ever. They could all be Mac minis but they are still Macs and the user base is growing faster than the industry as a whole.
What in the world are you talking about? Please tell me how this helps someone waiting for a long, long overdue iBook update? No one is arguing about their sales/stock performace. Yeah, it's good news but it doesn't make a damn bit of difference when shopping for a new computer. Their iBook and Mac mini are looking pitiful. How does a good stock price help? It has nothing to do with it.