Apple and Nike: Tune Your Run?

Posted:
in General Discussion edited January 2014
Rumors are abound that Apple and Nike may be on the verge of announcing some form of partnership as early as today.



The buzz began early Monday evening when CNBC's "On The Money" aired a brief segment about an unknown partnership between Apple and Nike that was expected to be announced on Tuesday.



The two corporate giants have apparently called a press conference in New York City at 11:00 AM EST, but have otherwise been very secretive as to what they are going to announce.



Darren Rovell at ESPN did some digging and turned up a May 22, 2006 Nike filing with the New Zealand Patent and Trademark Office on the phrase "Tune Your Run."



In the filing, the shoe maker describes "Tune Your Run" as and "apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; computer peripherals, computer hardware, computer software, MP3 players, electronic devices; manuals sold as a unit therewith; parts and fittings in this class for all the aforesaid goods."



Followup checks also reveal that Nike is the registered owner of TuneYourRun.com, though the Web site was not active as of press time.



Apple and Nike were previously rumored to have entered into a partnership in 2004 when some Apple retail employees were given free Nike Air Zooms and a brief blurb appeared on Apple's Web site advocating a product or service called "Nike iD."



The blurb read: "Express yourself, define who you are, be creative and make a statement. What do your shoes say about you? That you?re a fan of USC? That you adore the color pink? With NIKE iD, you can personalize your shoes to represent you. Visit an Apple Store and ask a Mac Specialist for more details about NIKE iD."



The blurb was removed from Apple's site shortly after it first appeared.
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Comments

  • Reply 1 of 23
    irelandireland Posts: 17,122member
    Think different: Just do it!





    p.s. someone should do a mock-up of the Apple logo, and change the stalk on the apple for a Nike tick (i donnay have zi app)





    ..



    Nike registered that domain on: Thursday May 18th & expires on May 18th 2008, so could possibly be a two year partnership ?
  • Reply 2 of 23
    wilcowilco Posts: 985member
    A Leopard with a weapon can break Windows!
  • Reply 3 of 23
    irelandireland Posts: 17,122member
    Quote:

    Originally posted by wilco

    A Leopard with a weapon can break Windows!



    An idiot without a brain can ruin forums
  • Reply 4 of 23
    justdoitjustdoit Posts: 44member
    Hmmm wonder what that could be? LOL
  • Reply 5 of 23
    fun with trademark searches

    TESS: US TM Searchs

    couldn't find anything for Nike + tune
  • Reply 6 of 23
    justdoitjustdoit Posts: 44member
    deleted... message.
  • Reply 7 of 23
    irelandireland Posts: 17,122member
    Quote:

    Originally posted by JustDoIt

    Hmmm wonder what that could be? LOL



    Check your username! How appropriate
  • Reply 8 of 23
    dutch peardutch pear Posts: 588member
    Quote:

    Originally posted by wilco

    A Leopard with a weapon can break Windows!



    Would you please stop doing that? it is annoying!

    Thank you!
  • Reply 9 of 23
    rdas7rdas7 Posts: 32member
    Something like this?



  • Reply 10 of 23
    SpamSandwichSpamSandwich Posts: 29,210member
    Quote:

    Originally posted by rdas7

    Something like this?









    That's not bad, but I don't think Nike would stand for such a diminished presentation of their logo, and it should probably be used as a pattern inside the Apple logo.
  • Reply 11 of 23
    jeffdmjeffdm Posts: 12,946member
    Quote:

    Originally posted by Ireland

    An idiot without a brain can ruin forums



    I think it would help to remove the nonsense signature or change the line such that it does make sense.
  • Reply 13 of 23
    filburtfilburt Posts: 398member
    During the winter Olympics, Nike banked the farm on Bode Miller. So I guess this time around, Nike needed to bet on the sure thing.
  • Reply 14 of 23
    In the patent details that AI listed, they basically were describing all of the electronic world. How can they do that?
  • Reply 15 of 23
    Quote:

    Originally posted by rdas7

    Something like this?







    That's exactly what I was thinking.
  • Reply 16 of 23
    wilcowilco Posts: 985member
    Quote:

    Originally posted by dutch pear

    Would you please stop doing that? it is annoying!

    Thank you!




    Nope. You're welcome!
  • Reply 17 of 23
    irelandireland Posts: 17,122member
    Quote:

    Originally posted by JeffDM

    I think it would help to remove the nonsense signature or change the line such that it does make sense.



    I tell you what, you do what you want with your signature, and i'll do what I want with mine! OK
  • Reply 18 of 23
    irelandireland Posts: 17,122member
    Quote:

    Originally posted by defmech

    Here's the news: http://www.coolhunting.com/archives/...ke_x_apple.php



    Where did you get this? Very interesting! iPod could have bluetooth or something, and a chip in the shoe could talk to the iPod. With an extra feature in software on the iPod to set your own personal preferences. Cool
  • Reply 19 of 23
    brussellbrussell Posts: 9,812member
    http://www.apple.com/ipod/nike/



    It looks a little silly.
  • Reply 20 of 23
    scavangerscavanger Posts: 286member
    Pretty cool gadget.
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