<strong>I had this amazing idea last night. Apple should now buy Native instruments. They are the largest developer of VST plug-ins, not to mention that their stuff is by far industry leading. Cutting off this supply to windows users would probably generate more switchers to the Mac than logic alone. At the moment, you can switch to Cubase and still use all of this stuff. Take NativeInstruments away from them too, and suddenly the PC has lost a major chunk of audio-development for professionals.</strong><hr></blockquote>
I was thinking the same thing. After the Emagic announcement, I was thinking "what would be the logical follow-up to this, to really add value to the purchase?" My first thought was Avid/Digidesign, but that might be more expensive and difficult. Buying another company like MOTU or Steinberg would be pointless because that would mostly duplicate what they obtained with Emagic. I came to the conclusion that buying Native Instruments and Propellerhead would be a great combo. They'd have Reason, Reaktor, Kontakt, and a whole slew of great plugins. You would literally have the ability to create a full DAW setup with nothing but Apple-owned products.
<strong>I had this amazing idea last night. Apple should now buy Native instruments. They are the largest developer of VST plug-ins, not to mention that their stuff is by far industry leading. Cutting off this supply to windows users would probably generate more switchers to the Mac than logic alone. At the moment, you can switch to Cubase and still use all of this stuff. Take NativeInstruments away from them too, and suddenly the PC has lost a major chunk of audio-development for professionals.</strong><hr></blockquote>
This is indeed a great idea !!! I hope they do it .. it will make life sooooooo interesting .... grrr reaktor finaly working on OS X and optimized for it two .. yum yum ....go on apple u know u want to ...
I was thinking the same thing. After the Emagic announcement, I was thinking "what would be the logical follow-up to this, to really add value to the purchase?" My first thought was Avid/Digidesign, but that might be more expensive and difficult. Buying another company like MOTU or Steinberg would be pointless because that would mostly duplicate what they obtained with Emagic. I came to the conclusion that buying Native Instruments and Propellerhead would be a great combo. They'd have Reason, Reaktor, Kontakt, and a whole slew of great plugins. You would literally have the ability to create a full DAW setup with nothing but Apple-owned products.</strong><hr></blockquote>
This sounds all well and good - but do you think it could result in a customer or industry related backlash in any way?
I, for one, would love to know that all my audio products work flawlessly with OS X as they were Apple created. But what would this do to the industry if they saw Apple going after all the DAW-related software houses on a mad buying spree?
I have mixed feelings of joy and concern that the consumer could either benefit or suffer from Apple's stonghold (a sense of "unfair-play" perhaps?). Only time will tell, I guess.
Then again, maybe I can't see the forest for all the trees in my way.
I'm sure that many LA Windows users (not all, but many) had a bit of Mac envy already, and may jump at this chance to switch over.
Many will not switch over, of course, but those were not Mac users in the first place.
Then there are people like me (and many of my friends & music associates) who are currently using others audio/midi apps on the Mac, and who now will give Logic a much closer look because of Apple's purchase of Emagic.
I would say that overall, Apple helped their position in the Mac audio/midi community, more than the harm done by losing the LA Windows users who won't switched to LA Mac.
Final Cut Pro changed the way I looked at high end software(in my limited experience). Powerful features coupled with stability make for an great experience.
I'm dismayed about some of the delays in current products coming to OSX. I do think Apple must raise the bar. Glad to see Bias getting most of their stuff on OSX and now I would like to see everyone who wants to sell software hop on over. I think we have some exciting stuff coming.
Something is strange though. I've read many users of LA on PC nonchalantly say "Well Cubase SX here I come" . It causes me to wonder just how dedicated they were. Where they using "cracked" LA's or were they basing a studio around LA and billing hrs. Something tells me they're were more of the hobbyist type. I doubt a successful studio is stressing on platforms that much. I mean microphone investments in some studios dwarf the actual computer costs.
Some of my Wintel advocating friends are going apoplectic at the eMagic aquisition - even more than they did about the iPod being Mac only :-)
The fact that hardly any of them actually used the software, and that those who did used had never paid for it in the first place, just makes it even funnier to watch... and here was me thinking that te biggest platform fanatics were Macusers.
My guess is that Apple do two things.
Firstly they will add basic sound editing capability to iTunes to make it the audio iMovie/iPhoto. You are already able to cross fade between sound files, and alter the equalisation as well as organizing your audio playlists. I can easily see them adding basic cutting, mixing or effects to this, and the ability to export sound as files.
Alongside this I go with many of the other posts in seeing a "SoundStudioPro" type application, with tight integration to FCP and DVDSP for high end users. The rumours of better audio input and output capabilities for the PowerMac range would be a good way of supporting this on the hardware side.
Comments
<strong>I had this amazing idea last night. Apple should now buy Native instruments. They are the largest developer of VST plug-ins, not to mention that their stuff is by far industry leading. Cutting off this supply to windows users would probably generate more switchers to the Mac than logic alone. At the moment, you can switch to Cubase and still use all of this stuff. Take NativeInstruments away from them too, and suddenly the PC has lost a major chunk of audio-development for professionals.</strong><hr></blockquote>
I was thinking the same thing. After the Emagic announcement, I was thinking "what would be the logical follow-up to this, to really add value to the purchase?" My first thought was Avid/Digidesign, but that might be more expensive and difficult. Buying another company like MOTU or Steinberg would be pointless because that would mostly duplicate what they obtained with Emagic. I came to the conclusion that buying Native Instruments and Propellerhead would be a great combo. They'd have Reason, Reaktor, Kontakt, and a whole slew of great plugins. You would literally have the ability to create a full DAW setup with nothing but Apple-owned products.
<strong>
Man..that would cause a PC Jihad.</strong><hr></blockquote>
LOL Shal we take this to the Appleoutsider forum ?
<img src="graemlins/lol.gif" border="0" alt="[Laughing]" />
<strong>I had this amazing idea last night. Apple should now buy Native instruments. They are the largest developer of VST plug-ins, not to mention that their stuff is by far industry leading. Cutting off this supply to windows users would probably generate more switchers to the Mac than logic alone. At the moment, you can switch to Cubase and still use all of this stuff. Take NativeInstruments away from them too, and suddenly the PC has lost a major chunk of audio-development for professionals.</strong><hr></blockquote>
This is indeed a great idea !!! I hope they do it .. it will make life sooooooo interesting .... grrr reaktor finaly working on OS X and optimized for it two .. yum yum ....go on apple u know u want to ...
<strong>
I was thinking the same thing. After the Emagic announcement, I was thinking "what would be the logical follow-up to this, to really add value to the purchase?" My first thought was Avid/Digidesign, but that might be more expensive and difficult. Buying another company like MOTU or Steinberg would be pointless because that would mostly duplicate what they obtained with Emagic. I came to the conclusion that buying Native Instruments and Propellerhead would be a great combo. They'd have Reason, Reaktor, Kontakt, and a whole slew of great plugins. You would literally have the ability to create a full DAW setup with nothing but Apple-owned products.</strong><hr></blockquote>
This sounds all well and good - but do you think it could result in a customer or industry related backlash in any way?
I, for one, would love to know that all my audio products work flawlessly with OS X as they were Apple created.
I have mixed feelings of joy and concern that the consumer could either benefit or suffer from Apple's stonghold (a sense of "unfair-play" perhaps?). Only time will tell, I guess.
Then again, maybe I can't see the forest for all the trees in my way.
Logic 5.2 is available FREE to those registered users of the Windows version.
But you still need to pay thousands of dollars for the hardware....
Many will not switch over, of course, but those were not Mac users in the first place.
Then there are people like me (and many of my friends & music associates) who are currently using others audio/midi apps on the Mac, and who now will give Logic a much closer look because of Apple's purchase of Emagic.
I would say that overall, Apple helped their position in the Mac audio/midi community, more than the harm done by losing the LA Windows users who won't switched to LA Mac.
I'm dismayed about some of the delays in current products coming to OSX. I do think Apple must raise the bar. Glad to see Bias getting most of their stuff on OSX and now I would like to see everyone who wants to sell software hop on over. I think we have some exciting stuff coming.
Something is strange though. I've read many users of LA on PC nonchalantly say "Well Cubase SX here I come" . It causes me to wonder just how dedicated they were. Where they using "cracked" LA's or were they basing a studio around LA and billing hrs. Something tells me they're were more of the hobbyist type. I doubt a successful studio is stressing on platforms that much. I mean microphone investments in some studios dwarf the actual computer costs.
The fact that hardly any of them actually used the software, and that those who did used had never paid for it in the first place, just makes it even funnier to watch... and here was me thinking that te biggest platform fanatics were Macusers.
My guess is that Apple do two things.
Firstly they will add basic sound editing capability to iTunes to make it the audio iMovie/iPhoto. You are already able to cross fade between sound files, and alter the equalisation as well as organizing your audio playlists. I can easily see them adding basic cutting, mixing or effects to this, and the ability to export sound as files.
Alongside this I go with many of the other posts in seeing a "SoundStudioPro" type application, with tight integration to FCP and DVDSP for high end users. The rumours of better audio input and output capabilities for the PowerMac range would be a good way of supporting this on the hardware side.
Just a thought... any takers?