Confirmed: Law suite against Time has begun preperation
To say that steve is shitting himself is a gross, gross understatement.
I have it on record now that steve has briefed some of the apple legal team about the law suite against Time Magazine (specifically their internet arm). How do I know this? I have a good friend in Apple Legal.
Most of the team attended a meeting that just ended then (a few minutes ago). Apple is going to claim time breeched an NDA, revealing industry secrets in the process. On an emotional level, Steve has just about been killed by this announcement. It is unknown how this effects the announcements at MWSF, whether steve will pull a MWNY'00 and can the radeon (the iMac here... eek).
Trust me, I was in his office when he found out. I nearly got fired just for being there because he was pissed.
Never again will I be in there during even extended operating hours...
Time are going to lose a lot of money now.
I have it on record now that steve has briefed some of the apple legal team about the law suite against Time Magazine (specifically their internet arm). How do I know this? I have a good friend in Apple Legal.
Most of the team attended a meeting that just ended then (a few minutes ago). Apple is going to claim time breeched an NDA, revealing industry secrets in the process. On an emotional level, Steve has just about been killed by this announcement. It is unknown how this effects the announcements at MWSF, whether steve will pull a MWNY'00 and can the radeon (the iMac here... eek).
Trust me, I was in his office when he found out. I nearly got fired just for being there because he was pissed.
Never again will I be in there during even extended operating hours...
Time are going to lose a lot of money now.
Comments
Time likely promised Apple that they would embargo the infor until after MacWorld, and for whatever reason the reneged on that deal -- but the only recourse Apple would have is to never give them an exclusive again, and ad pulls. Nothing else... there's no legal issue here.
Fun.
NeilyB
This was a shout out to the internet peeps, the rabid ones. You know, US.
SdC
<strong>Steve probably TOLD them to do it. Most people still won't see this baby until tomorrow, or until they get their TIME.
This was a shout out to the internet peeps, the rabid ones. You know, US.
SdC</strong><hr></blockquote>
You may be right, One More Sleepless Night.
<strong>Steve probably TOLD them to do it. Most people still won't see this baby until tomorrow, or until they get their TIME.</strong><hr></blockquote>
I doubt he told them to do this. It doesn't seem like something he'd do.
<strong>Trust me, I was in his office when he found out. I nearly got fired just for being there because he was pissed.</strong><hr></blockquote>
so you decided to run out of steve's office while he's ranting to high hell and instantly pull up appleinsider's site on your computer at work? uhhh. right....
<strong>Press never signs NDAs.</strong><hr></blockquote>
Huh? They do all the time .. i work for an industry newsletter and i know we do for almost every story, esp round expo time.
Mike
<strong>If Time is on the news stands tomorrow morning it was all planned, wont everyone see or hear about the article before going to the show anyway?</strong><hr></blockquote>
That sure would make sense.
Steve must have planned this. The whole buildup to this show has been very unlike the Steve that we usually expect. Look at the gloating smiles on Steve and Ive's faces. It's almost like, "If you think this is cool, just wait until you see what else we have to show you tomorrow!"
Everyone was expecting a new iMac tomorrow. By having Time post the article the night before, Apple simply increases our anticipation of the keynote.
I may be giving Steve too much credit, but I see him leaning back in a plush leather high-back office chair right about now with a sly grin on his face. "Everything is proceeding exactly as I have foreseen it." He has us right where he wants us.
Tomorrow's keynote will be one for the history books.
Jan 14.