"Lights Camera Apple" invite issued for NAB event [image]
Apple Inc. has started to invite video production professionals and members of the media to a special event at next month's National Association of Broadcasters Conference in Las Vegas.
"Lights Camera [Apple logo]," reads a digital invite distributed by e-mail. "Please join us for a special presentation at NAB in The Venetian Hotel and Casino on Sunday, April 15, at 11:00 a.m."
The Cupertino-based Mac maker is expected to use the gathering to introduce a new version of its its Final Cut Pro video editing software and possibly unleash an Octal-Core Mac Pro workstation that has been sitting idle in its labs ever since development wrapped several months ago.
Apple has used past NAB events to update Final Cut Pro, introduce new notebooks and launch Soundtrack, its professional audio editing software.
Although Apple plans to take over Venetian Ballrooms A through E, seating for the April 15th invitation-only event is said to be extremely limited.
A reception will follow the presentation.
"Lights Camera [Apple logo]," reads a digital invite distributed by e-mail. "Please join us for a special presentation at NAB in The Venetian Hotel and Casino on Sunday, April 15, at 11:00 a.m."
The Cupertino-based Mac maker is expected to use the gathering to introduce a new version of its its Final Cut Pro video editing software and possibly unleash an Octal-Core Mac Pro workstation that has been sitting idle in its labs ever since development wrapped several months ago.
Apple has used past NAB events to update Final Cut Pro, introduce new notebooks and launch Soundtrack, its professional audio editing software.
Although Apple plans to take over Venetian Ballrooms A through E, seating for the April 15th invitation-only event is said to be extremely limited.
A reception will follow the presentation.
Comments
March 27th, April 3rd & 10th are the only Tuesdays before NAB Sunday.
-=|Mgkwho
http://www.macnews.de/news/98331.html
... and remember myself thinking "Hey, I must have read this over on appleinsider..."
Sometimes you wonder which way the news is taking. I have seen this exact invite four days ago on this german apple-newspage:
http://www.macnews.de/news/98331.html
... and remember myself thinking "Hey, I must have read this over on appleinsider..."
I registered for this 3 days ago... but I must not have, since "First on AI"...
Anyways, I can't wait to see what they have this year!
Do you think Apple will post a video of the presentation later that day like they do with other events?
I could see a demo video of the new software on their site, but expect no keynote video.
Wouldn't that new Final Cut Pro have soon to be new Leopard GUI? If that's the case should we a expect a surprise Friday 13th Leopard release with an event a few days earlier.
Yeah, it will probably make heavy use of Core Animation as well (like the new iLife suite, etc), so a Leopard official announcement will defeinitely happen. But things could be like Adobe CS3, in that they get annouced in the next few weeks, but with actual release to public shipping dates anywhere between now and June.
Since it says "Lights, Camera, Apple," maybe this is related to the iTunes movie store. The new Apple TV supports H.264 resolutions up to 720p, but movies bought from iTunes are all 640x480. They upgraded to that from 320x240 at an event sometime late last year, and I remember the invitation was similar to this.
If it was just an iTunes Store announcement, that would be the biggest disappointment ever. No, this is pure Final Cut Pro, Octo Macs, and maybe a few "one more things".
The Cupertino-based Mac maker is expected to use the gathering to introduce a new version of its its Final Cut Pro video editing software and possibly unleash an Octal-Core Mac Pro workstation that has been sitting idle in its labs ever since development wrapped several months ago.
Cool, a computer CPU that finally uses octal instead of binary, presumably for faster UNIX file permissions.
Or did you man Octo- ?
Since it says "Lights, Camera, Apple," maybe this is related to the iTunes movie store. The new Apple TV supports H.264 resolutions up to 720p, but movies bought from iTunes are all 640x480. They upgraded to that from 320x240 at an event sometime late last year, and I remember the invitation was similar to this.
I would hope not. The NAB group doesn't care about what apple is doing on the iTMS. They want to know what Apple is going to do for THEM!
If it was just an iTunes Store announcement, that would be the biggest disappointment ever. No, this is pure Final Cut Pro, Octo Macs, and maybe a few "one more things".
I agree. The image on the invite is the same image on the Final Cut Box.
And I just purchased 5.1! Oh well.
Yeah, it will probably make heavy use of Core Animation as well (like the new iLife suite, etc), so a Leopard official announcement will defeinitely happen. But things could be like Adobe CS3, in that they get annouced in the next few weeks, but with actual release to public shipping dates anywhere between now and June.
I don't think a leopard announcement will definitely happen, mainly because I can't see why FCP would need to have a new UI for Leopard. Does that mean all apps have to be re-UI'd for the new OS? (The original poster questioned the GUI, not the underlying OS interfaces). Plus, why do we need ANOTHER GUI? Can't apple just stick with their UI for more than a year without changing something about it, or screwing things up even worse then they are now?
And just because they may announce it, there's nothing that says it will be released for NAB. It easily could be several months away. Although, knowing Apple, I certainly wouldn't be surprised if they screw their customers over and require leopard for the new version. Nothing like forcing an upgrade on something critical like an OS just so that you can use a new version of some software.
If it was just an iTunes Store announcement, that would be the biggest disappointment ever. No, this is pure Final Cut Pro, Octo Macs, and maybe a few "one more things".
One More Thing = Hardware encoding/decoding, for $1.99 as it is already built in but not turn on.
Why do we need ANOTHER GUI? Can't apple just stick with their UI for more than a year without changing something about it, or screwing things up even worse then they are now?
The general consensus is that the new Leopard GUI will fix up all the mess and bring a sleeker, more professional, more unified UI across the board.
And just because they may announce it, there's nothing that says it will be released for NAB. It easily could be several months away. Although, knowing Apple, I certainly wouldn't be surprised if they screw their customers over and require leopard for the new version
You sound upset, you not getting Leopard?
I don't think a leopard announcement will definitely happen, mainly because I can't see why FCP would need to have a new UI for Leopard. Does that mean all apps have to be re-UI'd for the new OS? (The original poster questioned the GUI, not the underlying OS interfaces). Plus, why do we need ANOTHER GUI? Can't apple just stick with their UI for more than a year without changing something about it, or screwing things up even worse then they are now?
And just because they may announce it, there's nothing that says it will be released for NAB. It easily could be several months away. Although, knowing Apple, I certainly wouldn't be surprised if they screw their customers over and require leopard for the new version. Nothing like forcing an upgrade on something critical like an OS just so that you can use a new version of some software.
Apple is never done tweaking the GUI... there is always something to be done with it to make it better than the last iteration. Plus the new GUI will be res-ind, so a few things will be changed in it for better use with this new tech I would think. Its like the (artist is never done with a painting etc concept..)
I don't think a leopard announcement will definitely happen, mainly because I can't see why FCP would need to have a new UI for Leopard. Does that mean all apps have to be re-UI'd for the new OS.
Its difficult to say with the UI. But what is very likely is that FCP 6 will directly use new API's in Leopard.
The same happened with FCP 5 and Tiger. You really needed Tiger to make full use of FCP 5. It would work on Panther but all functions of 5 would not work properly.
Although, knowing Apple, I certainly wouldn't be surprised if they screw their customers over and require leopard for the new version. Nothing like forcing an upgrade on something critical like an OS just so that you can use a new version of some software.
This probably will be the case. As FCP 6 will likely use new technology in Leopard. If this is screwing the customer what do you suggest? That Apple does not upgrade FCP? Or that Apple updates Tiger with Leopards new technology?