apple aquires emagic
There was some speculation here last week that apple was about to aquire a leading audio app. They just have. check it out.
<a href="http://www.emagic.de/english/news/index.html" target="_blank">emagic.de</a>
<a href="http://www.emagic.de/english/news/index.html" target="_blank">emagic.de</a>
Comments
Whoever next??
J :cool:
Nannie-nannie-boo-boo!
ting5
<strong>There was some speculation here last week that apple was about to aquire a leading audio app. They just have. check it out.
<a href="http://www.emagic.de/english/news/index.html" target="_blank">emagic.de</a></strong><hr></blockquote>
HOLY SH¡T!!!!!!!! This is amazing! Emagic is the the BEST possible company in the field to purchase! Its no secret that 65% of all top 10 hits in the US and UK are created using some sort of Emagic product. Logic Audio rocks but it costs a fortune. Oh baby, I can't wait for a free version of iLogic! And we can also expect an Apple Music Studio Pro software package as well for about $1000 (and EDU $300 EDU price). It's great to see Apple finally taking the music recording market seriously and doing it the right way. YEA!!!!!
<hr></blockquote>
Sometimes Apple is lucky that it have less than 10% of the market share. If MS had done this...
<strong>
Nannie-nannie-boo-boo!
</strong><hr></blockquote>
Thanks for your input
I have also tried the Mac OS X version...
RSN - and that's a fact!
<strong>RSN - and that's a fact! </strong><hr></blockquote>
yeah, we all wish. Maybe now that Apple is in control it becomes reality.
I'm still undecided though if the step to discontinue Windows versions is a good one.
bye.
Secondly, :eek: :eek: :eek: !
Wow - I'm a staunch MOTU supporter, but this has good ramifications for myself at work now.
I can now happily tell the IT Dpt that our music software of choice (I'm a music teahcer) will not be supported for PCs anymore. YAY!!
Time to invest in a few eMacs and change over to OS X! Go Apple! Viva la revolution!
<strong>
I'm still undecided though if the step to discontinue Windows versions is a good one.
</strong><hr></blockquote>
See Mac+'s post above. This is exactly why discontinuing the Windows version is a good idea.
J :cool:
I expect to see a "final cut pro"-type approach, where Logic will become an Apple app (but not a free iApp) and the hardware expertise will be folded into future powermac designs. This is really , really good news for us audio freaks!! Now lets just hope Apple doesnt f*$k it up!! <img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
<strong>
See Mac+'s post above. This is exactly why discontinuing the Windows version is a good idea.
J :cool: </strong><hr></blockquote>
yepp, that's the positive side of it. The negative is cutting off one third of the users some of them just jet spended a lot of money on Logic and leaving them very pissed at emagic and/or Apple and that'll rather make them switch to Cubase than to Mac.
Hmm, after saying that I'm still undecided.
bye.
<strong>
yepp, that's the positive side of it. The negative is cutting off one third of the users some of them just jet spended a lot of money on Logic and leaving them very pissed at emagic and/or Apple and that'll rather make them switch to Cubase than to Mac.
Hmm, after saying that I'm still undecided. </strong><hr></blockquote>
We don't yet know what kind of exit strategy they might offer the windows users, if any. Of course, their wintel product should work after the purchase as well as it did before the purchase.
<img src="graemlins/smokin.gif" border="0" alt="[Chilling]" />
<strong>
yeah, we all wish. Maybe now that Apple is in control it becomes reality.
</strong><hr></blockquote>
Have you used the Mac OS X version??
I can tell you that it makes no difference for the Mac OS X version if Apple is in control or not!
BTW - ting5 - thanks for the scoop.
Whilst I believe MOTU's hardware and software solutions to be elegant as well as top-class, they were/are a very Mac-centric company.
Understandably, Apple have done their homework. In fact, I would not have been surprised if they polled teachers when they were designing the eMac. Something along the lines of "What software do you use in your curriculum area?" If most of the educators replied Emagic's Logic (or a variation thereof, such as MicroLogic) Apple would easily see this company as having significant inroads into the education market as well as the pro audio side. Apple then buys them out - ceases support for Windows products and hopefully picks up a significant marketshare.
This is why a buyout of Avid's ProTools, MOTU's DP or PropellerHeads' Reason and ReBirth would not have appeared as lucrative - even if their software products were perceived as being superior and/or market leaders. Essentially, they don't hold a strong Windows user base which Apple could hopefully convince to :eek: *switch* :eek:
If they bought these companies out, it would be like stealing from one hand to give to the other.
Anyway, the upshot is Apple is now headlong into developing music software. That's win-win baby!
And about time too!!
[Edit - typos: hate 'em]
[ 07-01-2002: Message edited by: Mac+ ]</p>
<strong>I expect to see a "final cut pro"-type approach, where Logic will become an Apple app (but not a free iApp) and the hardware expertise will be folded into future powermac designs.</strong><hr></blockquote>
Please note that Emagic will continue as a seperate division, so I think that Logic will continue as a product.
But Emagic is supposed to be working on a pro audio app that will be interesting for pro video users too.
Combine Final Cut Pro, CinemaTools, Shake, Rayz, Chalice and Emagic's "secret super audio app", and I think Apple have something big up their sleeves.
They just need a 3D app - Alias|Wavefront or Maxon? (Apple seem to like the German companies: Astarte and Emagic, so why not Maxon).
Looks like my wish of having "Office Production" is coming true. Apple only needs a decent 3D application to rule the roost! I nominate Maya!!
[ 07-01-2002: Message edited by: hmurchison ]</p>