Rumor: Apple's Tim Cook visits Samsung to discuss OLED screens for 'iPad 3'
Apple Chief Operating Officer Tim Cook is rumored to have visited South Korea last week to talk with executives from Samsung about switching to an AMOLED display for the third-generation iPad.
The claims stem from a story published by The Korea Herald, highlighted by OLED-Info.com. A source reportedly said the third-generation iPad could launch toward the end of this year.
The report claims that Apple offered Samsung "an advance" for active-matrix organic light-emitting diode displays to guarantee capacity. Currently, the iPad 2 employs an IPS LCD display, the same screen that was used in the first-generation iPad.
The report claims Samsung's Super AMOLED displays offer brighter screens, less sunlight reflection and reduced power consumption. It also claimed that the new screens have a "significant advantage" over existing traditional LCD displays.
The report also said Apple's rumored switch to AMOLED screens from Samsung could spell trouble for LG, which currently provides LCD screens for the iPad 2. Earlier this month, it was claimed that light leaks that occurred with LG-manufactured iPad 2 displays caused Apple to already shift most of its existing touchscreen purchases to Samsung.
Rumors of Apple adopting AMOLED technology are nothing new, and even existed before the iPad was formally announced last year. And last December, it was said that limited supply of AMOLED screens was a "major reason" that Apple overlooked the technology for the iPad 2.
Other rumors suggest that Apple is working on a high-resolution Retina Display for a future iPad model. Apple coined the term Retina Display with the release of the iPhone 4 last year, claiming that the screen's 326 pixels per inch was more than the human eye could discern.
The claims stem from a story published by The Korea Herald, highlighted by OLED-Info.com. A source reportedly said the third-generation iPad could launch toward the end of this year.
The report claims that Apple offered Samsung "an advance" for active-matrix organic light-emitting diode displays to guarantee capacity. Currently, the iPad 2 employs an IPS LCD display, the same screen that was used in the first-generation iPad.
The report claims Samsung's Super AMOLED displays offer brighter screens, less sunlight reflection and reduced power consumption. It also claimed that the new screens have a "significant advantage" over existing traditional LCD displays.
The report also said Apple's rumored switch to AMOLED screens from Samsung could spell trouble for LG, which currently provides LCD screens for the iPad 2. Earlier this month, it was claimed that light leaks that occurred with LG-manufactured iPad 2 displays caused Apple to already shift most of its existing touchscreen purchases to Samsung.
Rumors of Apple adopting AMOLED technology are nothing new, and even existed before the iPad was formally announced last year. And last December, it was said that limited supply of AMOLED screens was a "major reason" that Apple overlooked the technology for the iPad 2.
Other rumors suggest that Apple is working on a high-resolution Retina Display for a future iPad model. Apple coined the term Retina Display with the release of the iPhone 4 last year, claiming that the screen's 326 pixels per inch was more than the human eye could discern.
Comments
You'd think Apple would be trying to reduce its reliance on Samsung as much as possible. It seems like Sharp would be a good supplier. Sharp at least can relate to Samsung "borrowing" its patents. Perhaps even Sony would be a good supplier.
Wondering that also, but the suits have not been real contentious. It seems that sometimes large companies decide to sue each other as a business strategy, to have the court make decisions that they are not able to reconcile.
The biggest problem with the otherwise excellent current iPad display is how badly it performs in sunlight. The LAST thing we need is a switch to AMOLED -- those things are practically invisible in sunlight -- they make Apple's LCDs look like eInk when it come to sunlight performance.
Please say it isn't true. Get us a LCD Retina display, let the mom's basement dwelling Android users have all the AMOLED they want. In the future work on some sort of dual LCD/eInk type display for great sunlight performance.
You'd think Apple would be trying to reduce its reliance on Samsung as much as possible. It seems like Sharp would be a good supplier. Sharp at least can relate to Samsung "borrowing" its patents. Perhaps even Sony would be a good supplier.
Sony, after the Japanese earthquake can't supply its own products, let alone anyone else's and will be posting another loss in the billions. Who knows how much longer they will be a going concern.
Samsung is a much better prospect -- those lawsuits are "strictly business" to quote the Godfather.
Please don't respond to him.
Current AMOLED and Super AMOLED still leave a lot to be desired in performance against IPS LCD displays. He was more likely to have been visiting to see the new hi-resolution displays utilising Samsung PenTile technology. Although PenTile displays have issues with correct colour reproduction at present, giving strange hues to human skintones etc.
I feel PenTile displays have an even worse problem in that because each pixel doesn't have 3 subpixels, lines look like complete crap. Text looks "off" because the grid isn't uniformly aligned. If anything, I'd say it's all about hi-resolution IPS displays that would make the iPad 3 really shine compared to the competition. AMOLED (even Super AMOLED Plus) would really just be a lateral move at this point).
The report claims Samsung's Super AMOLED displays offer brighter screens, less sunlight reflection and reduced power consumption. It also claimed that the new screens have a "significant advantage" over existing traditional LCD displays.
No! No! No!
The biggest problem with the otherwise excellent current iPad display is how badly it performs in sunlight. The LAST thing we need is a switch to AMOLED -- those things are practically invisible in sunlight -- they make Apple's LCDs look like eInk when it come to sunlight performance.
Please say it isn't true. Get us a LCD Retina display, let the mom's basement dwelling Android users have all the AMOLED they want. In the future work on some sort of dual LCD/eInk type display for great sunlight performance.
Did you read the article? Do you think technology never makes any progress?
hahahaha..what a joke!
Apple prototypes dozens, if not a hundred designs and only one reaches market. There are probably iPads in a lab in Cupertino with AMOLED and Super AMOLED displays, Retina displays, two dock connectors, SD card slots, etc.
Nothing can be inferred from Cook's visit to South Korea. Word of such a visit would likely spur Samsung's competitions to increase their efforts to compete for Apple's business.
No! No! No!
The biggest problem with the otherwise excellent current iPad display is how badly it performs in sunlight. The LAST thing we need is a switch to AMOLED -- those things are practically invisible in sunlight -- they make Apple's LCDs look like eInk when it come to sunlight performance.
I have a Zune HD and I can confirm this. Even at highest brightness, I still can't see a thing.
I have a Zune HD and I can confirm this. Even at highest brightness, I still can't see a thing.
And the few times I've found myself in sunlight with the iPad all you have to do is crank up the brightness to the top and it becomes quite visible again anyway. It burns through the battery, but it's still possible to use an iPad on a sunny day and have it quite useable.
Did you read the article? Do you think technology never makes any progress?
Yes, I read the article. The way I interpret is: "The new AMOLEDs are better in sunlight than the old AMOLEDs" Too bad they are still horrible compared to IPS LEDs, which, surprise, are also improving.
If you have evidence to the contrary, please share.
Having the upfront money to mass produce the next technology in panels also give Apple another advantage.... both need each other, but the jig is up on the copy/infringement stuff....
It will be worked out, but to Apple's advantage you can be sure of that
So, Apple fanbase.....SAMOLED is good ???
hahahaha..what a joke!
Nice try, now go back and read all comments in this thread to find out there isn't a single person cheering for AMOLED screens on the iPad 3.
It doesn't make sense anyway, AMOLED panels that size are way too expensive, and people would appreciate a huge jump in pixel density a whole lot more than somewhat better blacks and overblown colors.