I seriously doubt the sales of this device will ever be meaningful to Apple's bottom-line, since its a pretty niche product
I would never say never, which is the same as your "seriously doubt that ever."
It's possible that many people, amateurs and pros, will be dealing with 4K video in the future, as well as two streams of 4K video for 3D.
The case design with its thermal management is the main innovation here, so it's possible that Apple is looking to develop a line of high-powered video editing or real-time stereo video streaming machines using this case design, maybe with less capability than this first (meant to be convincing) demonstration of the form factor.
In other words, machines based on this design could become mainstream within a few years.
I would never say never, which is the same as your "seriously doubt that ever."
It's possible that many people, amateurs and pros, will be dealing with 4K video in the future, as well as two streams of 4K video for 3D.
The case design with its thermal management is the main innovation here, so it's possible that Apple is looking to develop a line of high-powered video editing or real-time stereo video streaming machines using this case design, maybe with less capability than this first (meant to be convincing) demonstration of the form factor.
In other words, machines based on this design could become mainstream within a few years.
The case is not truly part of the thermal management.
I seriously doubt the sales of this device will ever be meaningful to Apple's bottom-line, since its a pretty niche product
Probably not but the average selling price is high and the margins are high. The typical volume for these would be about 250k per quarter and the sales volume is weighted towards the lower end so say the average selling price is $3.5k (it has to be above $2.5k because not everyone buys the lowest models but it falls off quite sharply) so that makes $875m with 25% net margin = $219m.
That's the volume that would be expected of the old model and also net margins. Take into consideration the publicity around this, the new dual-GPU design and the fact that they'll save on shipping due to the much lower weight (people can probably even buy one in store and carry it home), that could easily push net profits up 50% or so to $300m+. Relative to the $9-13b, it's small but it helps and it's nice that they decided to update it this way. This will boost sales of Thunderbolt peripherals, which drives prices down for everyone.
It gives them the opportunity to come out with a Retina Thunderbolt 2 display, which wouldn't have quite the same appeal if they kept with the old design because 3rd party GPUs couldn't all run them. By controlling the GPUs this way, they can ensure that everyone gets support and that allows them to hit lower price points than the competition.
The case is not truly part of the thermal management.
Suppose we call it the tubular architecture. Would that work?
Edit: Taking a second look at it, it's clear to me that the outer case manages the airflow across the outer side of the boards, while the triangular inner heatsink manages the inner flow. The inner is more important, but the outer is probably critical as well.
In other words there would be hotspots, areas of lazy airflow, and general overheating if you ran it for extended periods without the outer case.
There was the same response to the original Macintosh, the original iMac, the G3 Tower, the "sunflower" iMac, and the G4 Cube. And except for the Cube, every one of those designs were successful. And the only problem with the Cube was it was over priced.
Let the haters have their fun. I admit, I find some of the pics cute. But eventually the joke will blow over and we'll be left with another revolutionary computer.
I figure that after they are done making fun of it, then LIKE ALL THE OTHER TIMES, Dell, Compaq and Acer will follow suit and start making cylinders with single heat sinks and fans on a central spire.
Yes, if you add all your peripherals in, it will look like a messy squid, but I'm guessing if someone is an actual PRO user and budgets money, they'll be using TB2 connectors to monitors and drives. It's not perfect for connectors but we have to start somewhere.
I would never say never, which is the same as your "seriously doubt that ever."
It's possible that many people, amateurs and pros, will be dealing with 4K video in the future, as well as two streams of 4K video for 3D.
The case design with its thermal management is the main innovation here, so it's possible that Apple is looking to develop a line of high-powered video editing or real-time stereo video streaming machines using this case design, maybe with less capability than this first (meant to be convincing) demonstration of the form factor.
In other words, machines based on this design could become mainstream within a few years.
This is about the only system actually CAPABLE of dual real-time 4K streams. It's a frickin' monster. 70 teraflops of Graphics power? And the internal memory speeds to RAM and hard drive are double any top of the end offerings from other companies. Someone was suggesting more banks for the SSD and memory but it's likely Apple has tweaked out the best layout their engineers could conceive of and there isn't a lot of playing around with having slots and "RAIDing" the Hard Drive since it's PCI-E instead of SATA attached -- it likely cannot offer any more throughput with the hardware available. It seems designed around getting the most throughput with current technology so there isn't any improvement until components get better.
It's a pro machine. It's not intended for your rec-room.
I'd like to see someone come out with a drive array for it and a custom desk for both to fit into before I buy it for my home, or maybe some kind of drive array that stacks underneath the main cylinder, but the pros that it was actually built for won't care about that. It's only people like you and me trying to use it for a desktop replacement that will have problems with the design.
I'm thinking I might still be able to use the thing if I move all my storage to NAS's around the house, then it's just the cylinder and a monitor on a nice sleek desk.
It could be a nice domestic desktop computer if they release a model with less expensive and more consumer oriented GPU'S. They are using 2 CAD optimize and very expensive GPU's that are sub-part for anything other than video editing and CAD. For 1/4 of the price you could put more powerful GPU'S in there and those machines would be great for gamers who need better GPU's than iMac can provide.
For example, a pair of GTX 770 or Radeon 7970 would be a lot less expensive and much more suitable options for gamers. I understand the goal of this machine is video editing and cad, but with just this change they could also offer a gamer beast. The top of the line fire pro GPU gives about the same 3D benchmark has the GTX 680mx you can get in high end imacs: http://www.videocardbenchmark.net/video_lookup.php?gpu=FirePro+W8000&id=2427
With those 2 options, they would cover pretty much the entire desktop market needs. All the other expansion needs could be done through the thunderbolts cables.
I would also like to see Apple make a line of thunderbolt GPU's for there imac and laptop lines. Using an external casing and a desktop GPU's is not the best choice because of the limitations of the thunderbolt, size, power requirement, drivers, hot swaps and installation. If Apple would used a mobile chip with lots of memory they could come up with a nice plug and play GPU's at around $500 that would worked without problems.
From the components I see in there, I guess with the actual configurations the price of this machine will be around 5k, depending mostly on the GPU's which can be up to $1500 each.
This is about the only system actually CAPABLE of dual real-time 4K streams. It's a frickin' monster. 70 teraflops of Graphics power? And the internal memory speeds to RAM and hard drive are double any top of the end offerings from other companies. Someone was suggesting more banks for the SSD and memory but it's likely Apple has tweaked out the best layout their engineers could conceive of and there isn't a lot of playing around with having slots and "RAIDing" the Hard Drive since it's PCI-E instead of SATA attached -- it likely cannot offer any more throughput with the hardware available. It seems designed around getting the most throughput with current technology so there isn't any improvement until components get better.
I wonder how many people realize that the shape of the Cray and the shape of the Pro are similar for the same reason? Both are designed for efficient cooling.
Nope. The Cray was designed this way to keep the wiring short. And for the new Mac Pro - it is of course much easier to cool a bigger enclosure. So Apple first decided (for whatever reasons) to make the new Pro tiny and then had to solve the problem of cooling such a small computer. Nice design, but the problem solved is self-inflicted. The old Pro design was perfectly capable of powering and cooling the new components as is every decent PC.
That's hardly news. The Apple haters have been doing this with every product Apple has made for decades. They don't have any vision of their own and don't understand Apple's drive for simplicity and quality, so they criticize.
Best to simply ignore it. Giving them attention only encourages them.
Thank you so much for your decades of service to Apple. Where would Apple be without you to defend everything they do?
Comments
Reads to me that GTR was excited by your invitation. Get a room, you two.
Quote:
Originally Posted by ankleskater
Reads to me that GTR was excited by your invitation. Get a room, you two.
GTR does clever and funny pics on many threads, so this was a logical thread for him to comment on, so I asked...
Unfortunately I did not choose my wording carefully enough so he rightfully gave me sh*t about it.
Sorry mate it's not gay banter it's just him using humour to keep me on my toes.
GOSH. DANG. IT.
I JUST remembered the cheese grater stuff from a decade ago and was surprised that no no one had mentioned it yet. I wanted to be the first.
I would never say never, which is the same as your "seriously doubt that ever."
It's possible that many people, amateurs and pros, will be dealing with 4K video in the future, as well as two streams of 4K video for 3D.
The case design with its thermal management is the main innovation here, so it's possible that Apple is looking to develop a line of high-powered video editing or real-time stereo video streaming machines using this case design, maybe with less capability than this first (meant to be convincing) demonstration of the form factor.
In other words, machines based on this design could become mainstream within a few years.
The case is not truly part of the thermal management.
Probably not but the average selling price is high and the margins are high. The typical volume for these would be about 250k per quarter and the sales volume is weighted towards the lower end so say the average selling price is $3.5k (it has to be above $2.5k because not everyone buys the lowest models but it falls off quite sharply) so that makes $875m with 25% net margin = $219m.
That's the volume that would be expected of the old model and also net margins. Take into consideration the publicity around this, the new dual-GPU design and the fact that they'll save on shipping due to the much lower weight (people can probably even buy one in store and carry it home), that could easily push net profits up 50% or so to $300m+. Relative to the $9-13b, it's small but it helps and it's nice that they decided to update it this way. This will boost sales of Thunderbolt peripherals, which drives prices down for everyone.
It gives them the opportunity to come out with a Retina Thunderbolt 2 display, which wouldn't have quite the same appeal if they kept with the old design because 3rd party GPUs couldn't all run them. By controlling the GPUs this way, they can ensure that everyone gets support and that allows them to hit lower price points than the competition.
I think a few people will be modding these. There has to be an R2D2 one:
The wheels will help spin it round and they can have a webcam on the top. As long as they leave enough holes for the heat to get out.
Suppose we call it the tubular architecture. Would that work?
Edit: Taking a second look at it, it's clear to me that the outer case manages the airflow across the outer side of the boards, while the triangular inner heatsink manages the inner flow. The inner is more important, but the outer is probably critical as well.
In other words there would be hotspots, areas of lazy airflow, and general overheating if you ran it for extended periods without the outer case.
Quote:
Originally Posted by nitewing98
There was the same response to the original Macintosh, the original iMac, the G3 Tower, the "sunflower" iMac, and the G4 Cube. And except for the Cube, every one of those designs were successful. And the only problem with the Cube was it was over priced.
Let the haters have their fun. I admit, I find some of the pics cute. But eventually the joke will blow over and we'll be left with another revolutionary computer.
I figure that after they are done making fun of it, then LIKE ALL THE OTHER TIMES, Dell, Compaq and Acer will follow suit and start making cylinders with single heat sinks and fans on a central spire.
Yes, if you add all your peripherals in, it will look like a messy squid, but I'm guessing if someone is an actual PRO user and budgets money, they'll be using TB2 connectors to monitors and drives. It's not perfect for connectors but we have to start somewhere.
Quote:
Originally Posted by Flaneur
I would never say never, which is the same as your "seriously doubt that ever."
It's possible that many people, amateurs and pros, will be dealing with 4K video in the future, as well as two streams of 4K video for 3D.
The case design with its thermal management is the main innovation here, so it's possible that Apple is looking to develop a line of high-powered video editing or real-time stereo video streaming machines using this case design, maybe with less capability than this first (meant to be convincing) demonstration of the form factor.
In other words, machines based on this design could become mainstream within a few years.
This is about the only system actually CAPABLE of dual real-time 4K streams. It's a frickin' monster. 70 teraflops of Graphics power? And the internal memory speeds to RAM and hard drive are double any top of the end offerings from other companies. Someone was suggesting more banks for the SSD and memory but it's likely Apple has tweaked out the best layout their engineers could conceive of and there isn't a lot of playing around with having slots and "RAIDing" the Hard Drive since it's PCI-E instead of SATA attached -- it likely cannot offer any more throughput with the hardware available. It seems designed around getting the most throughput with current technology so there isn't any improvement until components get better.
Quote:
Originally Posted by Gazoobee
It's a pro machine. It's not intended for your rec-room.
I'd like to see someone come out with a drive array for it and a custom desk for both to fit into before I buy it for my home, or maybe some kind of drive array that stacks underneath the main cylinder, but the pros that it was actually built for won't care about that. It's only people like you and me trying to use it for a desktop replacement that will have problems with the design.
I'm thinking I might still be able to use the thing if I move all my storage to NAS's around the house, then it's just the cylinder and a monitor on a nice sleek desk.
It could be a nice domestic desktop computer if they release a model with less expensive and more consumer oriented GPU'S. They are using 2 CAD optimize and very expensive GPU's that are sub-part for anything other than video editing and CAD. For 1/4 of the price you could put more powerful GPU'S in there and those machines would be great for gamers who need better GPU's than iMac can provide.
For example, a pair of GTX 770 or Radeon 7970 would be a lot less expensive and much more suitable options for gamers. I understand the goal of this machine is video editing and cad, but with just this change they could also offer a gamer beast. The top of the line fire pro GPU gives about the same 3D benchmark has the GTX 680mx you can get in high end imacs: http://www.videocardbenchmark.net/video_lookup.php?gpu=FirePro+W8000&id=2427
With those 2 options, they would cover pretty much the entire desktop market needs. All the other expansion needs could be done through the thunderbolts cables.
I would also like to see Apple make a line of thunderbolt GPU's for there imac and laptop lines. Using an external casing and a desktop GPU's is not the best choice because of the limitations of the thunderbolt, size, power requirement, drivers, hot swaps and installation. If Apple would used a mobile chip with lots of memory they could come up with a nice plug and play GPU's at around $500 that would worked without problems.
From the components I see in there, I guess with the actual configurations the price of this machine will be around 5k, depending mostly on the GPU's which can be up to $1500 each.
Talking about this take this display and change its features for a Apple TV would be great!
The thing that bothers me is that some idiot is going to produce a camp stove type stand for the new Mac Pro.
backpack friendly.
http://thenowcorporation.tumblr.com/post/52712407718/it-goes
Thanks for this perspective.
Quote:
Originally Posted by Jessi
I wonder how many people realize that the shape of the Cray and the shape of the Pro are similar for the same reason? Both are designed for efficient cooling.
Nope. The Cray was designed this way to keep the wiring short. And for the new Mac Pro - it is of course much easier to cool a bigger enclosure. So Apple first decided (for whatever reasons) to make the new Pro tiny and then had to solve the problem of cooling such a small computer. Nice design, but the problem solved is self-inflicted. The old Pro design was perfectly capable of powering and cooling the new components as is every decent PC.
Quote:
Originally Posted by jragosta
That's hardly news. The Apple haters have been doing this with every product Apple has made for decades. They don't have any vision of their own and don't understand Apple's drive for simplicity and quality, so they criticize.
Best to simply ignore it. Giving them attention only encourages them.
Thank you so much for your decades of service to Apple. Where would Apple be without you to defend everything they do?