Apple CEO Tim Cook latest Silicon Valley bigwig to get ice bath for ALS charity
Apple CEO Tim Cook accepted marketing chief Phil Schiller's call to undertake the "ice bucket challenge" to raise awareness and money for the ALS Association, an activity that quickly gained steam in the U.S. thanks to social media.
After completing the challenge himself on Wednesday, Schiller tagged Cook in a Twitter post calling for the Apple CEO to also get doused.
As seen in the screenshot above, taken from a now-removed video by Instagram user "paige_staple," Cook was soaked with a bucket of ice water by musician Michael Franti during a Beer Bash at Apple's Cupertino Campus on Thursday. Cook subsequently challenged Disney CEO Bob Iger, Beats' Dr. Dre and Franti to take the plunge.
The ALS Association kicked off the ice bucket challenge on July 29 and has since seen millions of dollars pour in as company CEOs, celebrities, athletes and the general public joined in the festivities. The wildly popular activity has helped ALSA raise $7.6 million in donations, up from $1.4 million taken in during the same July 29 to Aug. 14 period last year.
According to the "rules," those challenged have 24 hours to either take an ice bath, donate to the charity or, as many people are doing, both.
Anyone can take part in the fun and donations are being accepted through the official ALSA website.
After completing the challenge himself on Wednesday, Schiller tagged Cook in a Twitter post calling for the Apple CEO to also get doused.
As seen in the screenshot above, taken from a now-removed video by Instagram user "paige_staple," Cook was soaked with a bucket of ice water by musician Michael Franti during a Beer Bash at Apple's Cupertino Campus on Thursday. Cook subsequently challenged Disney CEO Bob Iger, Beats' Dr. Dre and Franti to take the plunge.
The ALS Association kicked off the ice bucket challenge on July 29 and has since seen millions of dollars pour in as company CEOs, celebrities, athletes and the general public joined in the festivities. The wildly popular activity has helped ALSA raise $7.6 million in donations, up from $1.4 million taken in during the same July 29 to Aug. 14 period last year.
According to the "rules," those challenged have 24 hours to either take an ice bath, donate to the charity or, as many people are doing, both.
Anyone can take part in the fun and donations are being accepted through the official ALSA website.
Comments
Cue the curmudgeons.
http://iconosquare.com/viewer.php#/detail/787221429295178939_1968512
I know the PR game sadly. Apple and Tim display a level of heartfelt sincerity that I don't believe can be contrived, conceived or planned, unlike Samsung and the self-driving car people and their lovely Eric (who has being dead to me since the sick reference to google being still run by its founders)
Wooooohooooo! My waiting ends! I don't care whoever is going to do the ice bath. Wait....Steve Ballmer pending.
Nobody expects the Beats Acquisition.
It's great that this charity is getting lots of money; shame about the method for getting it.
But for the rest of us, pour on. And to my Pop's friend and others afflicted, fight the good fight, people are on it.
I think I'm good with people having variety of beliefs, but this one stumps me.
Wooooohooooo! My waiting ends! I don't care whoever is going to do the ice bath. Wait....Steve Ballmer pending.
I’m waiting for the video of Ballmer giving a pep talk in the Clippers’ locker room.
Lighten up, mellow out, and chillax.
That’s what the kids say these days, yeah? Chillax? I prefer simply chilling. Winter’s wonderful.
Doesn't that occur during the Holiday Season?
'ow DARE you be hemispherist, mate!
Quote:
I know the PR game sadly. Apple and Tim display a level of heartfelt sincerity that I don't believe can be contrived, conceived or planned, unlike Samsung and the self-driving car people and their lovely Eric (who has being dead to me since the sick reference to google being still run by its founders)
So true!
PR has to be planned and Apple with their tick to controll EVERYTHING certainly is planning this too. But they do it insanely smart! It is the right amount, the right "things" and always usint the right channel. It seems so personal and intimate or unplanned, but I'm sure it is. But as with many things in Cupertino, they just have the smartest people doing exactly what they are good at.
Same goes for advertising. Apple would NEVER make fun of other companies' clients. This wall-hugger ad from Samsung... Sure they poke fun at iPhones. But more so at their customers, which is REALLY bad manners. That's why the "Mac / PC guy" commercials were so brilliant. They portraied it in a really lovely way and only the PC guy himself - NOT THE WINDOWS CUSTOMER - would come out a bit goofy. Yet, in a sweet way. This was a classy level I have not seen Microsoft, Samsung or Google playing at.
So who exactly does the PC guy represent then?
Floppers!, Floppers!, Floppers!, Floppers!
A "beer bash" concert at the Apple campus? If only I had better grades when I was a senior applying for computer engineering jobs...
So who exactly does the PC guy represent then?
And the people in Apple's "Lemmings" commercial?
I definitely don't get it but I support it. Personally, I'd probably just say, "Here's some money," but I'm also not a CEO of the world's biggest company and, as a result of the times, a celebrity, so if I were in an Apple executive's shoes I may do it if it helped getting more money and awareness for the cause.
Doesn't that occur during the Holiday Season?
What's not to get? The silliness is making people talk about it (whether they love it or hate it) which is the goal of every advertising campaign. The people that are contributing funds and then also going under the bucket understand the power of making a spectacle of yourself (but in this case, not in a pathetic way) and issuing challenges to do the same. And it's working.
So again... what's not to get?
Thompson