Microsoft's Surface Pro stunt fails as CNN election commentators stick to iPads
News commentators covering U.S. elections for CNN were given Surface Pro tablets by Microsoft, but continued using iPads on air, covering up the supplied Surface with papers or even the iPad itself.
Microsoft teamed up with CNN during the election coverage, advertising Bing and paying for placement of Microsoft hardware, including a "Magic Wall" and prominent placement of several Surface Pro hybrid laptops systems.
While each panelist had a Surface propped up in front of them, multiple users were called out on Twitter for using an iPad anyway, including "using Microsoft Surface tablets as iPad stand."
Just over one month ago, Microsoft similarly paid $400 million for Surface Pro product placement on NFL sidelines, funding the exchange of the playbook iPads many teams were using with the company's own hardware.
While Microsoft contractually banned iPads from appearing on camera, commentators referred to the devices as both "iPads" and "iPad-like devices."
Bose similarly paid for exclusive product placement in the NFL, seeking to ban any official appearance of Apple's Beats headphones, while inadvertently giving Beats free publicity as athletes including San Francisco 49ers quarterback Colin Kaepernick continued to appear on camera in interviews while wearing Beats.
Samsung also attempted to ban any use of products bearing Apple logos among Olympic athletes after it paid big for product placement, and has repeatedly awarded celebrities with Samsung products, paid for cheaply phony viral videos, very elaborate promotions and prominent product placements that have frequently failed to work out well.
Even the good people at CNN who have Microsoft surface tablets in their face hide iPad ... - http://t.co/Sz6CpzLrEg pic.twitter.com/7Bam8uyI2G
-- Melbourneer (@_Melbourneer_) Microsoft teamed up with CNN during the election coverage, advertising Bing and paying for placement of Microsoft hardware, including a "Magic Wall" and prominent placement of several Surface Pro hybrid laptops systems.
CNN panelists all have Microsoft Surface tablets. Just saw one of them pull out an iPad that had been in hiding. #productplacementfail
-- Ryan Cooley (@ryancooley) While each panelist had a Surface propped up in front of them, multiple users were called out on Twitter for using an iPad anyway, including "using Microsoft Surface tablets as iPad stand."
CNN commentators using Microsoft @surface tablets as iPad stand. Facepalm. pic.twitter.com/BPxWTf2zhI
-- Adam (@adamUCF) Just over one month ago, Microsoft similarly paid $400 million for Surface Pro product placement on NFL sidelines, funding the exchange of the playbook iPads many teams were using with the company's own hardware.
While Microsoft contractually banned iPads from appearing on camera, commentators referred to the devices as both "iPads" and "iPad-like devices."
Bose similarly paid for exclusive product placement in the NFL, seeking to ban any official appearance of Apple's Beats headphones, while inadvertently giving Beats free publicity as athletes including San Francisco 49ers quarterback Colin Kaepernick continued to appear on camera in interviews while wearing Beats.
Samsung also attempted to ban any use of products bearing Apple logos among Olympic athletes after it paid big for product placement, and has repeatedly awarded celebrities with Samsung products, paid for cheaply phony viral videos, very elaborate promotions and prominent product placements that have frequently failed to work out well.
Comments
“It’s good to be the King.” -Mel Brooks
I didn't catch that since I don't watch CNN, but that's hilarious.
I particularly liked the bit about using the Surface as an iPad stand!
" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
But, but, but, I thought that iPads were just toys!
" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
Why wouldn't the commentators want to use the innovative and brand new, revolutionary input device called the mouse with the Surface? Or why wouldn't they want to use the almost twice as heavy Surface as a tablet? How baffling is that?
Who would ever choose the insanely powerful and insanely light iPad that has tons of great productivity apps available?
I have no issue with people using Surface Pros because Microsoft paid for sponsorship.
I do.
There was this TV show that I was following some time ago called Under The Dome. After a while, the ridiculously obvious product placements of Microsoft devices popping up all over that show made it unwatchable and totally unrealistic. I think that they even have a new season of that show, but I don't really give a crap, because I'm done with it.
I do.
There was this TV show that I was following some time ago ...
Get the point, but to be fair... I also see tons of Apple devices in movies and TV shows.
Get the point, but to be fair... I also see tons of Apple devices in movies and TV shows.
That is true, but it's realistic, because tons of people do actually use Apple devices. Are those paid placements by Apple? I'm asking, because I'm not sure. I don't know how much paid product placement Apple does.
It is totally unrealistic to have a whole town where the population only uses Microsoft phones and tablets.
Are those paid placements by Apple? I'm asking, because I'm not sure. I don't know how much paid product placement Apple does.
My guess would be yes
/s
My guess would be yes
Perhaps. I've never actually seen any data on that or any article talking about that.
I'm pretty sure about one thing though. I sometimes see Apple devices on TV and there's a piece of tape over the Apple logo. I guess that those aren't paid.
Perhaps. I've never actually seen any data on that or any article talking about that.
I'm pretty sure about one thing though. I sometimes see Apple devices on TV and there's a piece of tape over the Apple logo. I guess that those aren't paid.
Then again Apple doesn't need to do much in the way of begging for product placement like Microsoft does...
Maybe these people have their personal stuff on their iPads that they already owned? Even if I were given a super new device temporarily, I'd probably also keep using the one that has all my stuff on it and that I'm familiar with; at least for my personal stuff.
APPLE Does Not Pay For Product Placement..but they'll give you all you need!
http://www.minyanville.com/sectors/technology/articles/Has-Apple-Fallen-Out-of-Favor/2/8/2013/id/47976
http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1
these are basically the same article. Interesting though.
it didn't take the microsnot product placements to make under the dome a horrible show ... it did that all on its own.
Completely agree, I also would have a hard time using a device that I just received for important work, especially if I was on TV. The problem still lays with Microsoft though, if they wanted people using their products they should have offered proper training.
I do.
There was this TV show that I was following some time ago called Under The Dome. After a while, the ridiculously obvious product placements of Microsoft devices popping up all over that show made it unwatchable and totally unrealistic. I think that they even have a new season of that show, but I don't really give a crap, because I'm done with it.
It's such a shame too, because I really enjoyed the book (on my iPad).