New video showcases Apple's participation in 2015 San Francisco Pride Parade
Apple on Thursday posted a video depicting its participation in the 2015 edition of the San Francisco Pride Parade, which celebrates support for lesbian, gay, bisexual, and transgendered people.
This year's event took place on June 27 and 28. On the second day, thousands of Apple workers marched in unison, accompanied by friends and family. The video shows Apple staff carrying a larger banner and wearing custom-designed t-shirts, as well as a brief shot of CEO Tim Cook in the crowd.
Apple products are casually featured in some segments, such as one in which a gay couple holds hands and one of the men is wearing an Apple Watch.
The 2015 Pride Parade was especially momentous, following on the heels of a U.S. Supreme Court ruling legalizing same-sex marriage across the country. It also marked the parade's 45th anniversary.
Apple has long been a supporter of LGBT causes, for instance being one of the first American companies to offer equal benefits to same-sex partners. In 2008, Apple donated to the opposition of a California ballot measure intended to ban same-sex marriage.
Cook himself is gay, and has periodically spoken in favor of pro-LGBT causes. In late June, the company promoted LGBT content on iTunes.
This year's event took place on June 27 and 28. On the second day, thousands of Apple workers marched in unison, accompanied by friends and family. The video shows Apple staff carrying a larger banner and wearing custom-designed t-shirts, as well as a brief shot of CEO Tim Cook in the crowd.
Apple products are casually featured in some segments, such as one in which a gay couple holds hands and one of the men is wearing an Apple Watch.
The 2015 Pride Parade was especially momentous, following on the heels of a U.S. Supreme Court ruling legalizing same-sex marriage across the country. It also marked the parade's 45th anniversary.
Apple has long been a supporter of LGBT causes, for instance being one of the first American companies to offer equal benefits to same-sex partners. In 2008, Apple donated to the opposition of a California ballot measure intended to ban same-sex marriage.
Cook himself is gay, and has periodically spoken in favor of pro-LGBT causes. In late June, the company promoted LGBT content on iTunes.
Comments
Cue up the homophobes who don't think Apple should get involved.
Thinking Apple shouldn't be involved in political causes that don't concern their business =/= 'homophobia'.
God hates fags
Thinking Apple shouldn't be involved in political causes that don't concern their business =/= 'homophobia'.
How exactly does this not concern their business?
How exactly does this not concern their business?
Not looking to start a debate, but are Apple's sales affected by it?
Speaking on privacy - directly relevant to the business. Gay pride, not so much. Unless they're planning a rainbow iPhone or something.
Thinking Apple shouldn't be involved in political causes that don't concern their business =/= 'homophobia'.
Uh, Apple employees and their families can march in whatever damn parade that they want, they don't need your permission. Also, no one is putting a gun to their heads to do so, including Cook. More like, it's none of your business what they do. Employees of a shitload of other tech companies, including all the major ones, no doubt also marched. I'm assuming they "shouldn't" do so either, right? Wouldn't want to offend your sensibilities now. And even if you're cynical enough to look at EVERYTHING from a business standpoint, all evidence points to the fact that this helps their business, and not harms it. So you lose on pretty much all fronts.
Would not be happening under Jobs.
Jobs is dead, and he advised Cook to run the company as he sees fit, and he's done a damn good job of it. Also, you have no fucking clue what would be happening under Jobs, so stop pretending you do.
Happy employees are productive employees. Supporting rights for all of their employees creates benefits for the company that go beyond what the company produces for the consumer.
So, what if a large chunk of Apple employees also support the Second Amendment? Wouldn't that mean Apple should also support the NRA?
Uh, Apple employees and their families can march in whatever damn parade that they want, they don't need your permission. Also, no one is putting a gun to their heads to do so, including Cook. More like, it's none of your business what they do. Employees of a shitload of other tech companies, including all the major ones, no doubt also marched. I'm assuming they "shouldn't" do so either, right? Wouldn't want to offend your sensibilities now.
Of course they can march. This is not employees marching by themselves. This is Apple being pushed into an unrelated to the business political sphere by its CEO.
Jobs never used Apple as his personal soap box.
Jobs never used Apple as his personal soap box.
He's dead.
Jobs is dead, and he advised Cook to run the company as he sees fit, and he's done a damn good job of it. Also, you have no fucking clue what would be happening under Jobs, so stop pretending you do.
Jobs never used Apple as his personal soap box.
Yes, Apple is making more money than ever. All set up by Mr. Steve Jobs.
Not sure how the watch will do. This is Timothy's baby.
Not seen much of anything else since Jobs passing.
But the phone is raking it in. Again, developed under Jobs reign.
He's dead.
Tell that to Apple, because last I checked his office was still untouched and they keep using his catchphrase. Steve is still very much a part of Apple.
He's dead.
Holy ****. I did not realize that!
Good for them.
It's great to see Apple spread out a bit and get involved in socially progressive activities.
Good for them.
It's great to see Apple spread out a bit and get involved in socially progressive activities.
So this is why we have no new Apple TV.
Would not be happening under Jobs.
I don't think that's true at all. Apple has a long history of supporting LGBT issues under Jobs' reign. Here is a little refresher. http://www.networkworld.com/article/2224198/data-center/apple-and-steve-jobs-have-long-been-champions-for-gay-rights.html