Apple's Tim Cook, Jony Ive slip to fourth on Vanity Fair 'New Establishment' list
Apple CEO Tim Cook and newly-minted chief design officer Jonathan Ive on Tuesday made Vanity Fair's 2015 "New Establishment List," rounding up the celebrities reporters deemed the most important in business, culture, and investment.
Cook and Ive together placed fourth in the "Disrupters" category of the list, slipping one spot versus 2014. On Cook the magazine simply noted that his company is expected to sell at least 10 million Apple Watches in 2015, and that it has reportedly ordered production of 85 to 90 million next-generation iPhones.
Looking at Ive, Vanity Fair commented that he was promoted to chief design officer only weeks after the Apple Watch shipped, and that the move "struck some as surprising," since Ive previously had direct control over the design of many Apple products. The new role will allegedly allow him to become a "product visionary" in the style of Apple co-founder Steve Jobs.
The magazine didn't explain Cook and Ive's rankings slip. For this year's "magic number," though, it cited the 61 million iPhones Apple sold during the March quarter.
The top three people in the Disrupters section were Facebook CEO Mark Zuckerberg, Uber CEO Travis Kalanick, and Amazon CEO Jeff Bezos. Bezos, notably, is not only in Cook and Ive's previous spot but was fourth last year.
Cook and Ive together placed fourth in the "Disrupters" category of the list, slipping one spot versus 2014. On Cook the magazine simply noted that his company is expected to sell at least 10 million Apple Watches in 2015, and that it has reportedly ordered production of 85 to 90 million next-generation iPhones.
Looking at Ive, Vanity Fair commented that he was promoted to chief design officer only weeks after the Apple Watch shipped, and that the move "struck some as surprising," since Ive previously had direct control over the design of many Apple products. The new role will allegedly allow him to become a "product visionary" in the style of Apple co-founder Steve Jobs.
The magazine didn't explain Cook and Ive's rankings slip. For this year's "magic number," though, it cited the 61 million iPhones Apple sold during the March quarter.
The top three people in the Disrupters section were Facebook CEO Mark Zuckerberg, Uber CEO Travis Kalanick, and Amazon CEO Jeff Bezos. Bezos, notably, is not only in Cook and Ive's previous spot but was fourth last year.
Comments
But Oculus Rift man....it's the future.
LOL! I still can't fathom that Facebook acquisition.
N.B. My spelling corrector wanted to change Bezos to bozos !
Should have waited until after tomorrows announcement before making up their list.
Doomed™, I say.
I know why Bezos is in the top three. Here's Amazon's product description for Vanity Fair magazine:
Nobody knows more about star power than VANITY FAIR, where you get access to people, personalities and power like no other magazine. From unmasking Deep Throat to intimate interviews with Jennifer Aniston, Martha Stewart and Lindsay Lohan, VANITY FAIR scooped the competition and gave its readers the must-read exclusives everyone has been talking about. Your subscription includes must-see special issues like the Hollywood issue and the Music issue, and monthly coverage of the movers and shakers in entertainment, media, politics, business and the arts.
It's interesting they put Jennifer, Martha and Lindsay in the same sentence as Deep Throat. Wait, they're talking about the Watergate person aren't they. Oops!
But the iPad pro won't replace laptop for 90% of the population.
AppleCar will just be another car to buy along with all the others. It won't displace the car manufacturers like Mercedes, BMW, Audi and the others.
Uber turned the taxi services upside down. Like the iPhone it found the weaknesses in taxi services and fixed it.
I'll also have to disagree. Smacked them upside the head maybe. Any taxi service could have commissioned an app that did what Uber does, they just didn't. I'm not saying Uber isn't innovative and they certainly are giving Traditional Taxi services a run for their money, but it's more like Uber deflated "TT's" tires halfway as opposed to flipping the taxi completely over.
iPadPro could replace laptops for 90% of the population.
Could, yes, that's a ways off tho I think (5-10 yrs). Short term it could certainly send Wacom scrambling.
I get the feeling Facebook wants to be like Google, er, Alphabet, who wants to be like Berkshire. They just want to own a bunch of cool buzz worthy companies/products that prop up their stock price.
You should have let it.
Apple car is a myth until there is evidence they are building one. And that will doubtfully be disruptive. And how would an expensive car disrupt a taxi service?
The iPhone disrupted how many products? One.
Do you really think the problem the iPad had with disrupting laptops was screen size? Hardly. The iPad mini, air, and pro are not laptops. They're not designed to be laptop killers or laptop disrupters
Applewatch may be the first viable wrist device but what is it disrupting? Fitbit? Traditional watches? Nope.
Uber flipped the taxi service on its head
I'll give you number one and five on your list, however the iPhone disrupted an entire industry. Google, Blackberry, Palm, and Microsoft all had to either rethink their gameplay or go under, R.I.P. Palm...
The iPad was an enormous disrupter and will do so at a different level once the Pro is announced. (There are too many rumors now to pretend it isn't real.)
The Apple Watch in the "smart watch" field is a disrupter, however there isn't a "need" for the product in the wearable segment like there was a need for a new way of looking at the phone and tablets.
The iPhone disrupted how many products? One.
Okay, I'll bite. To one degree or another, the iPhone (and its infrastructure) disrupted:
- portable music players
- GPS devices
- US telecoms in general
- software delivery models
- casual computer users
That's just off the top of my head.