Apple's iTunes ranks fourth in JD Power satisfaction survey for paid streaming video
J.D. Power on Thursday published a new customer satisfaction survey for paid video streaming services, ranking Apple's iTunes below three major competitors.
Apple scored 807 in index ratings, under Netflix's 829, Hulu's 821, and VUDU's 810, the market research firm said. Points were calculated based on responses from 3,928 people between June and July, who were polled about factors like cost, content, ease of use, and customer service.
Speaking to AppleInsider, J.D. Power noted that iTunes did poorly mostly because of complaints about cost and customer service. iTunes only supports purchases and rentals -- while Netflix and Hulu don't offer downloads, subscribers to them can watch anything they have available for less than $10 per month.
Another factor though was content, as Netflix and Hulu have exclusive shows like Stranger Things and The Path. Apple's content library is fairly comprehensive, but limited to what studios and TV networks are willing to provide.
Apple has sometimes been rumored as delving into live TV streaming and/or original programming, but so far the latter has only generated material for Apple Music, and its live TV efforts have been stalled in negotiations.
Apple scored 807 in index ratings, under Netflix's 829, Hulu's 821, and VUDU's 810, the market research firm said. Points were calculated based on responses from 3,928 people between June and July, who were polled about factors like cost, content, ease of use, and customer service.
Speaking to AppleInsider, J.D. Power noted that iTunes did poorly mostly because of complaints about cost and customer service. iTunes only supports purchases and rentals -- while Netflix and Hulu don't offer downloads, subscribers to them can watch anything they have available for less than $10 per month.
Another factor though was content, as Netflix and Hulu have exclusive shows like Stranger Things and The Path. Apple's content library is fairly comprehensive, but limited to what studios and TV networks are willing to provide.
Apple has sometimes been rumored as delving into live TV streaming and/or original programming, but so far the latter has only generated material for Apple Music, and its live TV efforts have been stalled in negotiations.
Comments
Apple skipped 3D movies, will they do the same for 4K?
Every other service already offers 4K and many Blu Ray movies offer a 4K movie code for Ultraviolet.
With Apples money every theatre release should come with exclusives. No excuse.
iTunes movies and shows need a complete revamp. I'd like to see "Movies" a 5k standard for Apple devices that down converts depending on what device you're using.
... oh, maybe not.
iTunes BEATS Amazon Video in JD Power Survey
Tiny print: by one point.
And not single soul buying a TV episode for $2.99.
Apple needs needs needs needs a Video Subscription model, like Apple Music, for Video. I'd happily pay $19.99 a month for the entire iTunes catalog of movies and tv shows. Hell yeah I would. The catalog beats the hell out of Netflix and Hulu combined, so a price that about equals both of them combined is fair.
I think Apple knows this and have been trying to get something in place for this.
I really wish it happens too. There have been so many times when I've seen the latest movies listed on the Apple TV and for an instant, due to my Netfilx reflex, I think of streaming them!