Apple's first weekend of iPhone 7 sales roughly in line with earlier iPhones, data suggests
The first weekend of iPhone 7 sales seems to have been on track with past iPhone launches, despite Apple's decision not to announce official numbers, according to early analytics data.
The iPhone 7 achieved 1 percent adoption in Localytics tracking of iPhones, with the 7 Plus accounting for another 0.2 percent. That's roughly equivalent to what the iPhone 6s line achieved in Sept. 2015, the only difference being greater adoption of the 6s Plus at 0.3 percent.
The iPhone 6 managed 2 percent in Sept. 2014, with the 6 Plus coming in at 0.3. 2013's iPhone 5s -- which didn't have a Plus model -- hit 0.9 percent during its launch weekend.
Localytics commented that real-world iPhone 7 sales could be significantly higher, since its data only reflects the number of people who already have a device and are using apps. Delivery times for online preorders quickly extended into weeks or even months, an Apple took the unusual step of saying that some models wouldn't be available at stores on launch day.
Meanwhile, upgrades of existing iPhones and iPads to iOS 10 appear to be flattening out. While Mixpanel indicated that adoption hit nearly 15 percent in the first 24 hours, after six days, iOS 10 was sitting at 26 percent -- slightly lower than what iOS 8 and 9 achieved in similar timeframes.
The iPhone 7 achieved 1 percent adoption in Localytics tracking of iPhones, with the 7 Plus accounting for another 0.2 percent. That's roughly equivalent to what the iPhone 6s line achieved in Sept. 2015, the only difference being greater adoption of the 6s Plus at 0.3 percent.
The iPhone 6 managed 2 percent in Sept. 2014, with the 6 Plus coming in at 0.3. 2013's iPhone 5s -- which didn't have a Plus model -- hit 0.9 percent during its launch weekend.
Localytics commented that real-world iPhone 7 sales could be significantly higher, since its data only reflects the number of people who already have a device and are using apps. Delivery times for online preorders quickly extended into weeks or even months, an Apple took the unusual step of saying that some models wouldn't be available at stores on launch day.
Meanwhile, upgrades of existing iPhones and iPads to iOS 10 appear to be flattening out. While Mixpanel indicated that adoption hit nearly 15 percent in the first 24 hours, after six days, iOS 10 was sitting at 26 percent -- slightly lower than what iOS 8 and 9 achieved in similar timeframes.
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(Off-topic: I had something weird happen for the first time ever, with an Apple product shipment. I took advantage of the ATT promo to return my son's 6 for a free 7. The Fedex 'delivery' arrived last Friday, but there was a peculiar note from the delivery guy: it said, "go to the Fedex office to pick it up". I did, the person at the Fedex office brought over my box: it was opened..... with no phone inside! I was told that "...it probably fell off." I've been wasting time with ATT and Fedex these past couple of days, and finally they told me that a new one will be on its way in "7-10 days.")
I think that data will be much better once all of the people who are preordered and reserved actually receive their devices. But since those numbers probably won't count towards opening weekend numbers, I guess it won't matter much. Still, not bad sales figures for a device that isn't even widely available.
And for iOS 10 adoption rates, those numbers are crazy impressive. To have over a 1/4 of your installed worldwide user base all on the newest version in under a week has to say something about Apple's software. That's roughly 260,000,000 devices in less than 7 days. The real story should be that Apple can sustain these numbers year after year despite a rapidly growing user base.
not sure if stupid, trolling or sarcasm. Can't tell anymore.
It shows only those people that already have gotten their phones and have used it already.
What about all those people who are waiting weeks and months for their phone to arrive.
To be a percent, it must be a percent of some known value. In this case that known value would be the active iPhone installed base. The problem iwht Localytics numbers are they do not reference the active iPhone installed base their percentages were calculated against,
In the past 2 years Apple's active iPhone installed base has grown about 60% (reference point being the active iPhone installed base through the iPhone 5S). Actual numbers of first weekend sales would, by definition, be 60% higher today than they were for the iPhone 6 launch (even if the rate were the same) because the active installed base is 60% larger.
I have been posting for a month that total iPhone units sold during the December quarter will be about 91.960 million. I have seen nothing to sway me from that estimate, to the contrary, I've seen several credible reports that support that estimate.
Remember how the analysts, back in January 2013, derided Apple's fiscal 2013 Q1 because the company reported only $13.2b in profits, flat year over year against fiscal 2012 Q1, which was also $13.2b? Well, the 2013 Q1 was back down to the normal 13-week quarter, after 2012 Q1's 14-week quarter. That fact was either ignored or outright missed. Idiots!
(You didn't read the article, did you?)