iPhone X video shot at Apple HQ shows practical use of Apple Pay, Animoji [u]

AppleInsider · October 24, 2017 2:54PM

A YouTube video shot inside the One Infinite Loop Apple headquarters Caffe Macs restaurant depicts the iPhone X "in the wild," being used to pay for a meal with Apple Pay, as well as other basic uses.

The original video by Brooke Amelia Peterson started with a shopping montage, with footage of Apple's pre-Apple Park campus beginning at around 2:25 in the video. The video then shows Amelia's father using Apple Pay on the iPhone X very rapidly, and then has the woman using the phone in the restaurant.

Practical use of the iPhone X begins at about 2:50.

The iPhone video shows notifications, the control center getting pulled down, and the Animoji feature in-action. The video host's father also notes that his team is moving into Apple Park in December.

Update: The video has been removed from YouTube. It remains on Reddit.

red oak · October 24, 2017 3:05PM

Somebody here is going to be in the dog house

unphocus · October 24, 2017 3:14PM

I can hardly wait to try it for myself when iOS gets updated.

ai_lias · October 24, 2017 3:18PM

Not seeing animoji as anything more than a short-lived distraction, like the Snapchat filters. remember how you can send your heartbeat to someone else via Apple watch. That was an Apple watch feature

This is the same thing, kind of awkward.

rufwork · October 24, 2017 3:37PM

red oak said:

Somebody here is going to be in the dog house

Ha. It’s already removed.

Who was that? And who thought that’d be a good idea? 🙄

rufwork · October 24, 2017 3:46PM

red oak said:

Somebody here is going to be in the dog house

Ha. It’s already removed. Who was that? And who thought that’d be a good idea?

"A YouTuber whose dad works at Apple just gave us the best look at the iPhone X yet". Ouch. I hope that's not "workED at Apple" now. Kids, man. Kids.

BTW, if you add an eyeroll emoji to your post, you can't edit it. It shows two textareas, and the second posts a new post. :eyeroll: Ooops!

edited October 2017

pablotresunoseis · October 24, 2017 3:47PM

She no longer works for Apple.

spamsandwich · October 24, 2017 3:48PM

Pink slips went out immediately.

mike1 · October 24, 2017 4:00PM

For her Dad's sake, I hope that was authorized as part of the PR campaign leading up to the pre-order date.

macseeker · October 24, 2017 4:02PM

https://www.reddit.com/r/apple/comments/78el4n/video_handson_space_grey_iphone_x_found_on/

spamsandwich · October 24, 2017 4:17PM

macseeker said:

https://www.reddit.com/r/apple/comments/78el4n/video_handson_space_grey_iphone_x_found_on/

And he never worked at Apple again.

rotateleftbyte · October 24, 2017 4:51PM

Oh Dear. That's another Zero (or two) added to the Animoji law suit damages claim. The evidence is all there for the jury to see.

marvin · October 24, 2017 6:11PM

red oak said:

Somebody here is going to be in the dog house

There have already been hands-on demos of the iPhone X so they didn't leak anything. Given that the video was taken down, it must be against their policy though. The video can be seen here:

https://www.thesun.co.uk/video/phones-gadgets/iphone-x-demo-video-by-vlogger-brooke-amelia-peterson-whose-dad-works-at-apple-removed-from-youtube/

I think the swipe up to go home/multi-task will be easier to use than the home button and it would be nice to have the option to use that on all iPhones.

asdasd · October 24, 2017 6:42PM

AI_lias said:

Not seeing animoji as anything more than a short-lived distraction, like the Snapchat filters. remember how you can send your heartbeat to someone else via Apple watch. That was an Apple watch feature This is the same thing, kind of awkward.

I can see it being huge although I would never use it myself. Probably

asdasd · October 24, 2017 6:43PM

rotateleftbyte said:

Oh Dear. That's another Zero (or two) added to the Animoji law suit damages claim. The evidence is all there for the jury to see.

What’s that now?

spamsandwich · October 24, 2017 6:44PM

Marvin said:

red oak said:

Somebody here is going to be in the dog house

There have already been hands-on demos of the iPhone X so they didn't leak anything. Given that the video was taken down, it must be against their policy though. The video can be seen here:

https://www.thesun.co.uk/video/phones-gadgets/iphone-x-demo-video-by-vlogger-brooke-amelia-peterson-whose-dad-works-at-apple-removed-from-youtube/

I think the swipe up to go home/multi-task will be easier to use than the home button and it would be nice to have the option to use that on all iPhones.

Breaking news: Amelia Peterson’s father has been hired by Samsung. /s

asdasd · October 24, 2017 7:00PM

I’m sure he will get a slap in the wrist at most. The x is public already

cali · October 24, 2017 8:21PM

AI_lias said:

Not seeing animoji as anything more than a short-lived distraction, like the Snapchat filters. remember how you can send your heartbeat to someone else via Apple watch. That was an Apple watch feature This is the same thing, kind of awkward.

Like emojis, iMessage stickers and Snapchat. Short lived....

and there’s a theory she was given the OK to post because the video was recorded in SEPTEMBER!! So she waited a month for some reason.

what’s not clear is if she was allowed to film at 1 Infinite Loop.

edited October 2017

newtonrj · October 24, 2017 8:52PM

The device was already shown by AAPL over a month ago. The actual product is shipping in 10 days. It has been seen in the wild several times with video clips. The video was fun to watch and had just enough blogger feel. It could, with little effort be a real commercial. The clip I saw on Reddit was less than 60 sec long. If someone at 1 Infinite Loop was concerned about a teenager with a 35MM rig and tripod taking video in the breakroom, they should have said something before she posted. Someone at AAPL gave him an iPhoneX to test so if it ended up with 60 seconds of fame, what is the real issue? More sales backlog?

-RJ

tyler82 · October 24, 2017 10:01PM

That notch is just ridiculous looking.

edited October 2017

patchythepirate · October 24, 2017 10:46PM

AI_lias said:

Not seeing animoji as anything more than a short-lived distraction, like the Snapchat filters. remember how you can send your heartbeat to someone else via Apple watch. That was an Apple watch feature This is the same thing, kind of awkward.

If you think Snapchat filters is a short lived distraction, you’re looking at it wrong. Very wrong. You clearly don’t use Snapchat regularly.

Unfortunately, I don’t see the animojis being a big hit. Not enough personal expression, too cartoonish.

Animojis do make sense as a fun, playful stepping stone to something much more significant.

I don’t promote acquisitions by Apple a lot. But acquiring Snapchat/bitmoji would probably be a great thing. They really really get social. I wish Apple did, but after years of trying, they still don’t get social, at all. The new AR characters in Snapchat are great, and becoming very popular. Snapchat has not been standing still.

iPhone X video shot at Apple HQ shows practical use of Apple Pay, Animoji [u]

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