Samsung continues attacking iPhone and Apple Stores in ad campaign

AppleInsider · July 20, 2018 3:50PM

Samsung is continuing to attack the iPhone in its "Ingenious" ad campaign, introducing three more videos ridiculing Apple over the iPhone's removal of the headphone jack, not including a fast-charging adapter in the box, and its photographic abilities.

In all three of the new videos in the campaign, Samsung shows customers asking questions about the iPhone X and the Galaxy S9 at a mock-up Apple Store. The "Ingenious" campaign name plays on the in-store Genius employees, with the actors in those roles giving what could be considered sub-genius responses.

The "Dongle" ad spot attempts to make fun of the iPhone's use of a headphone adapter to enable users to listen to music with wired headphones. The actor playing the customer asks what to do if they need to charge the iPhone at the same time, with an Apple Store employee suggesting the use of another dongle.

"Fast Charger" notes the iPhone X does not ship with a fast charger in the box, while Samsung's Galaxy S9 does. The store employee flatly advises the customer could buy a "fast charging adapter" and the USB-C to Lightning cable separately, with the advice of buying more accessories serving as the punchline for the clip.

Lastly, "Camera" mentions how the Galaxy S9 has a higher DxOMark score than the iPhone X, achieving 99 to the iPhone X's 97 mark.

The three new spots continue the "Ingenious" ad campaign that commenced on Tuesday. The first video, "Speed," makes the claim that the Galaxy S9 is capable of faster download speeds than the iPhone X.

The latest campaign is certainly not the first time Samsung has taken aim at its main rival in the smartphone market. Another ad released in May depicted a user becoming frustrated at the speed of her iPhone 6, poking fun at advice from an Apple Store employee suggesting to disable "performance management" features or to buy a new iPhone.

macxpress · July 20, 2018 3:55PM

From Apple: Thanks again for the free advertising!

Desperate times call for desperate measures!

bloggerblog · July 20, 2018 3:55PM

With all the recent quality issues, they should have plenty of material to work with.

lordjohnwhorfin · July 20, 2018 3:58PM

Quality issues? How about sending all your pictures to a random contact without warning and without trace? If Apple had done anything like that people would be rioting in the streets, Samsung pulls this stunt and the press doesn't pick it up. WTF?

anton zuykov · July 20, 2018 4:09PM

lordjohnwhorfin said:

Quality issues? How about sending all your pictures to a random contact without warning and without trace? If Apple had done anything like that people would be rioting in the streets, Samsung pulls this stunt and the press doesn't pick it up. WTF?

Because Samsung does not stand on the same shelf, comparing to Apple. It is just that simple. You do not put forth the same set of requirements for a 5th grader, as you could for a Ph.D.
Apple is a better product, which creates much higher expectations for the company and its products.

Of course, such treatment does confirm that Apple is a leader (for a reason), and Samsung is just one of the players in that market.

edited July 2018

kkqd1337 · July 20, 2018 4:12PM

If your stupid enough to buy a Galaxy after watching these ad’s then that’s what you deserve.

mtbnut · July 20, 2018 4:12PM

"When they go Low..." - Al Gore, Internet Inventor

racerhomie3 · July 20, 2018 4:24PM

Samsung. They are showing their real faces. Samsung,is dying , a slow & painful death. All the love from bought & paid for YouTubers won’t help. They are being killed on both the top by Apple, and at the bottom by cheap Chinese toys.
Mock Apple all you want, people already know the truth.

folio · July 20, 2018 4:33PM

Youch! Samsung feeling pressure on low end by subsidized China makers and on high end by Apple (not to mention Google initiative). What’s more they face tougher challenges in future, intrinsic disadvantages in AI and AR. (Will try to post on AR report this weekend.)

ai_lias · July 20, 2018 4:49PM

Agree with the headphone jack ad: just got off a longer conference call, and I had the dongle connected to not run out of battery while on the call. Removing the headphone jack was not a good move. I don't care who else removed the headphone jack. Talking on the phone with headphones and charging at the same time is a basic use case, not a rare exception. It's an eye-sore and inconvenient.

kuyangkoh · July 20, 2018 4:51PM

lordjohnwhorfin said:

Quality issues? How about sending all your pictures to a random contact without warning and without trace? If Apple had done anything like that people would be rioting in the streets, Samsung pulls this stunt and the press doesn't pick it up. WTF?

Irrelevant

auxio · July 20, 2018 4:56PM

AI_lias said:

Agree with the headphone jack ad: just got off a longer conference call, and I had the dongle connected to not run out of battery while on the call. Removing the headphone jack was not a good move. I don't care who else removed the headphone jack. Talking on the phone with headphones and charging at the same time is a basic use case, not a rare exception. It's an eye-sore and inconvenient.

But every Android user was talking about how great wireless charging is before the iPhone had it. Suddenly they've all lost those wireless charging pads?

edited July 2018

mwhite · July 20, 2018 4:57PM

Kuyangkoh said:

lordjohnwhorfin said:

Quality issues? How about sending all your pictures to a random contact without warning and without trace? If Apple had done anything like that people would be rioting in the streets, Samsung pulls this stunt and the press doesn't pick it up. WTF?

Irrelevant

Depends who you talk to if it's irrelevant, I wouldn't want my pictures sent to anyone....

backstab · July 20, 2018 5:03PM

Can't wait for the new iPhones to be released, with packed Airbuds, standard.

jmey267 · July 20, 2018 5:23PM

Maybe they should advertise the great features of their S9, oh wait there are non. All accounts are the S9 is not selling well so they resort to this LOL

antoniofonseca · July 20, 2018 5:30PM

Now, Samsung's marketing team was right, they stopped making fun of Apple's customer and began to put it as a victim, directing the criticism of Apple itself that is embodied in commercials by the Genius attendant. It has finally ceased to be a hostile commercial to be a pertinent and even funny criticism.

The only problem however is that Samsung's products are not superior to Apple's.

rich gregory · July 20, 2018 5:36PM

Man, SS must have a serious crush on Apple.

Does this tactic ever work? They’ve been doing these Apple-obsessed ads for a while now, there MUST be a reason for it. Someone must think they’re working. For me this kind of advertising has caused me to avoid all things SS, which probably isn’t fair to the rest of their businesses.

Some serious self esteem issues there at SS. It’s not an attractive look for a big company in my opinion.

Then again, I’m also jaded enough that I can’t stand the Subaru ‘Love’ commercials. You had me at ‘zero landfill’ and lost me at ‘love.’

strangedays · July 20, 2018 5:38PM

AI_lias said:

Agree with the headphone jack ad: just got off a longer conference call, and I had the dongle connected to not run out of battery while on the call. Removing the headphone jack was not a good move. I don't care who else removed the headphone jack. Talking on the phone with headphones and charging at the same time is a basic use case, not a rare exception. It's an eye-sore and inconvenient.

Funny, I'm on calls every day with work and have never run into this issue. I tried the in-box wired headphones on my 7 for a while, and never managed to talk for 10 hours straight before need to charge. Later I switched to wireless AirPods and it's never been an issue either. Not sure what I'm doing wrong...

soli · July 20, 2018 5:50PM

StrangeDays said:

AI_lias said:

Agree with the headphone jack ad: just got off a longer conference call, and I had the dongle connected to not run out of battery while on the call. Removing the headphone jack was not a good move. I don't care who else removed the headphone jack. Talking on the phone with headphones and charging at the same time is a basic use case, not a rare exception. It's an eye-sore and inconvenient.

Funny, I'm on calls every day with work and have never run into this issue. I tried the in-box wired headphones on my 7 for a while, and never managed to talk for 10 hours straight before need to charge. Later I switched to wireless AirPods and it's never been an issue either. Not sure what I'm doing wrong...

Remember when the iPhone was a failure for not having inductive charging? Now that seems to be forgotten and all people can do is complain that you can’t use wired charging and wired headphones at the same time. Soon all other major vendors vendors will catch up with removing the 3.5mm jack and tehy’ll say it was obvious to remove after all. And then the cycle will continue with something else Apple does.

ai_lias · July 20, 2018 6:03PM

Yes, I did forget about inductive charging, because I have yet to use it. I don't have a wireless charger yet. Will have to invest in one at some point. About talking 10 hours straight: no, people do not talk for 10 hours straight, but your iPhone will not always be fully charged at all times.

lkrupp · July 20, 2018 6:07PM

You think these ads night have something to do with analysts declaring the Galaxy S9 a major flop? The way these ads portray Apple Store employees is telling also. Much like some of the self-anointed tech gods who look down their superior noses at us in AI forums the Samsung neckbeards always have a high opinion of themselves and a low opinion of retail associates. I mean if you think you know it all then I guess everyone else is beneath you, right?

edited July 2018

Samsung continues attacking iPhone and Apple Stores in ad campaign

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