Apple Pay coming to all 1,850 US Target locations, 7,000 Taco Bell restaurants
Target has finally caved and will start accepting Apple Pay at retail very soon, alongside other major U.S. locations like Taco Bell and Hy-Vee.

Apple Pay-compatible POS terminal with Discover card payment
Apple Pay is rolling out now in Target's retail stores and will be available in all 1,850 locations across the U.S. in the coming weeks. Customers can use Apple Pay now at more than 245 Hy-Vee stores in the Midwest and inside the store at all of Speedway's approximately 3,000 locations across the Midwest, East Coast and Southeast.
Apple Pay on the Web has been available at Target.com for some time. Testing at retail appears to have started in November 2018.
Apple Pay is also rolling out to more than 7,000 Taco Bell and 2,200 Jack in the Box locations in the next few months.
"Whether customers are buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay in stores, while also being secure and faster than using a credit or debit card at the register," said Apple's vice president of Internet ServicesJennifer Bailey. "We're thrilled even more customers will be able to pay at their favorite stores and restaurants using the Apple devices that are always with them."
With the addition of these retailers, 74 of the top 100 merchants in the U.S. and 65 percent of all retail locations across the country will support Apple Pay.
Target's decision to support Apple Pay could be considered an admission of failure to take on Apple with its own payments platform.
The retail chain introduced its "Wallet" mobile payments platform in December 2017 as a way for customers to pay using their mobile devices. Using QR codes, the system allowed customers to provision Target REDcards on their device, which could be scanned at the checkout.
Target was joined by Walmart in favoring an earlier payment technology developed by the Merchant Customer Exchange consortium, which counts both chains as founding members. The result, CurrentC, was touted as an Apple Pay competitor, but the project died in June 2016 before being sold to JPMorgan Chase the following year.

Apple Pay-compatible POS terminal with Discover card payment
Apple Pay is rolling out now in Target's retail stores and will be available in all 1,850 locations across the U.S. in the coming weeks. Customers can use Apple Pay now at more than 245 Hy-Vee stores in the Midwest and inside the store at all of Speedway's approximately 3,000 locations across the Midwest, East Coast and Southeast.
Apple Pay on the Web has been available at Target.com for some time. Testing at retail appears to have started in November 2018.
Apple Pay is also rolling out to more than 7,000 Taco Bell and 2,200 Jack in the Box locations in the next few months.
"Whether customers are buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay in stores, while also being secure and faster than using a credit or debit card at the register," said Apple's vice president of Internet ServicesJennifer Bailey. "We're thrilled even more customers will be able to pay at their favorite stores and restaurants using the Apple devices that are always with them."
With the addition of these retailers, 74 of the top 100 merchants in the U.S. and 65 percent of all retail locations across the country will support Apple Pay.
Target's decision to support Apple Pay could be considered an admission of failure to take on Apple with its own payments platform.
The retail chain introduced its "Wallet" mobile payments platform in December 2017 as a way for customers to pay using their mobile devices. Using QR codes, the system allowed customers to provision Target REDcards on their device, which could be scanned at the checkout.
Target was joined by Walmart in favoring an earlier payment technology developed by the Merchant Customer Exchange consortium, which counts both chains as founding members. The result, CurrentC, was touted as an Apple Pay competitor, but the project died in June 2016 before being sold to JPMorgan Chase the following year.
Comments
In 2019 it should not cost that kind of fee to process a debit card. Since these are utilities you really do not have a choice for online payment unless you want to enter your checking account and give them automatic draft permission.
If they can make that all work with ApplePay, even better. But I will say it's very slick the way it is at Target.
And no, I have no connection to Target other than a satisfied customer who is trying to get them to build a store near my house.
My big complaint with ApplePay is not the system, rather that it’s often poorly marked and still has spotty enough availability that I’m often dont know whether it’s accepted at a merchant.
Another big plus with ApplePay is that you dont’ have to re-enter the data if you have to replace your card.
Not sure how that’s Target’s fault - it’s really no different than any other retailer or card. Tou can set your marketing e-mail preferences to reduce/avoid the spam and you can also set your account to automatically pay the minimium amount each month so you don’t miss a bill. Relying on an email to remind you to make a payment doesn’t seem like the best system, to be honest.
I have all my cards set up that way and I avoid using accounts that won’t let me do it. You still get an interest charge, but at least you don’t get hit with a late payment fee.
Chalk one up for Apple's 'Privacy' stance!
Best.
I haven't been in Target for quite a while. The payment terminal has to support contactless payments to also allow Apple Pay to function. So the company will face the cost of getting new terminals for all their checkouts. Aldi's is one of the companies that started accepting Apple Pay months ago, and a store I go to when I pop across the border to Niagara Falls, NY. for some shopping.
Being Canadian, I use Apple Pay almost everywhere here. If people think there must be a sign or sticker indicating Apple Pay accepted, they are wrong. All it takes is the store having a contactless terminal. Those terminals also support tapping your chip credit card, if YOUR card also allows contactless.