Teenage shaving queries used to promote Safari privacy in latest iPhone privacy ad
Apple is continuing its "Privacy. That's iPhone" marketing campaign by publishing a new video to its YouTube channel, highlighting the anti-tracking measures of Safari to prevent advertisers from knowing what users are searching for online.
The latest ad, titled "The Answer," focuses on one teenager in a bathroom looking at his mustache into a mirror. Browsing on an iPhone XR, his internal monolog muses "All these websites say it's normal to start shaving at age 15," suggesting the kind of thing that internet users may not want to share with others.
The teenager then places the iPhone XR down on a towel in a cut-away shot, to the background sound of an electric trimmer.
On-screen text in the ad states "Safari limits sites from tracking you across the web. Because what you browse should be your business. Privacy. That's iPhone." The last section of the ad spot is the Apple logo with a padlock loop closing and snapping shut.
Below the video, the description includes a link to the Apple Privacy minisite, which goes into detail about Apple's position on privacy and security, and how its ecosystem is built with those policies in mind.
The video carries on from one released on March 14, which jabs at steps people take in day-to-day life to protect their privacy.
The latest ad, titled "The Answer," focuses on one teenager in a bathroom looking at his mustache into a mirror. Browsing on an iPhone XR, his internal monolog muses "All these websites say it's normal to start shaving at age 15," suggesting the kind of thing that internet users may not want to share with others.
The teenager then places the iPhone XR down on a towel in a cut-away shot, to the background sound of an electric trimmer.
On-screen text in the ad states "Safari limits sites from tracking you across the web. Because what you browse should be your business. Privacy. That's iPhone." The last section of the ad spot is the Apple logo with a padlock loop closing and snapping shut.
Below the video, the description includes a link to the Apple Privacy minisite, which goes into detail about Apple's position on privacy and security, and how its ecosystem is built with those policies in mind.
The video carries on from one released on March 14, which jabs at steps people take in day-to-day life to protect their privacy.
Comments
What if Apple built its own always-on VPN that anonymized every user on every device?
Edit: Meant to add the link, otherwise it was incomplete. Sorry....
https://arstechnica.com/gadgets/2018/11/google-adds-always-on-vpn-to-its-project-fi-cellular-service/
I wasn't aware you disliked Google so much that you'd have no interest in even knowing about it. Fair enough of course.
My original point is what you suggest can be done. Google created their own cell service for their line of Pixel phones (and now more broadly available outside of Pixels), essentially acting as a network provider even if using TMo and Sprint backbones.
Because those two, and Verizon and ATT implicated as well, collect and share a whole lotta user details Google also created an accompanying VPN ensuring Google Fi customer's cellular and wi-fi traffic is not collected and sold when using the Fi service.
Always on, encrypted, no personal identifiers, and unreadable even by Google. Apple can do the same if they wanted to. It doesn't really matter to the original comment itself whether anyone would use or even consider using a Google service. It's simply evidence that what you'd like to see Apple do now exists and it works, and for all the right reasons.
My neighbor steals cars for a living. He wants to be your mechanic.