I wouldn't hate on the XS if it cost $650-$850 as iPhones used to cost. At $1,000-$1,300 it just feels absurd. XR is decent value at $750...but it's way too big to consider buying. Why not make a smaller XR for $650?
There is a real down side to the "pro" moniker: Customers that want a product for personal use may not want to pay "pro" prices. "Pro" means for professionals at a professional price. You get to charge more for a "pro" product but you sell a lot less of them.
Perhaps branding could use highly addictive drugs like "iPhone crack" "iPhone smack" or the classy "iPhone Opioid" Or follow the airline model, 1st class, business and coach iPhones, the last one has a cramped screen and chargers, cables and earplugs cost Xtra.
iPhone is not a production device that needs "Pro" branding. Sounds silly.
Marketing isn't about need, it's about perception. Apple may feel they can increase unit sales and/or revenue per sale by offering a Pro device. More RAM, a digitizer that works with the Apple Pencil 2, and perhaps even a new iOS 13 feature that allows for business and personal Home Screens and system apps that integrate with the dual-SIM setup would all be aspects that would make this a Pro device from a utility standpoint.
"pro" seems ridiculous in a phone context. You dont have to be a professional to use a phone....
Nor do you have to be a professional (define?) to use an iPad. Or a MacBook. In Apple parlance, pro means higher-end.
I disagree Apple has used "Pro" to define the computers photo, video and people in the science fields used for their "professional work". Of course they never stopped anyone with the money to spend for a pro computer from buying one.
Considering that the 'Pro' devices that Apple currently sells DO have a reason for being labelled as such, perhaps people should wait to see what tech is being included in this rumored 'Pro' version of the iPhone? Might make more sense than immediately flying off the handle.
iPhone is not a production device that needs "Pro" branding. Sounds silly.
Marketing isn't about need, it's about perception. Apple may feel they can increase unit sales and/or revenue per sale by offering a Pro device. More RAM, a digitizer that works with the Apple Pencil 2, and perhaps even a new iOS 13 feature that allows for business and personal Home Screens and system apps that integrate with the dual-SIM setup would all be aspects that would make this a Pro device from a utility standpoint.
It doesn't have to be about (deceptively) increasing sales. The iPad Pro is an example. So are most 13 inch 'MBP's. They are simply high end models of the base product.
The same distinction is happening now in iPhones: the Xs line is a high end version of the Xr. While the "Pro" label may offend some who view themselves as professional, it is simply a label -- and one that most people accept. Apple never intended to limit iPads, MacBooks or iMacs labelled "pro" to professionals only. Rather they are for the high-end power users -- whatever their job may be. It's based on need and desire rather than occupation. And the label is just a label that most people understand and accept.
There is a real down side to the "pro" moniker: Customers that want a product for personal use may not want to pay "pro" prices. "Pro" means for professionals at a professional price. You get to charge more for a "pro" product but you sell a lot less of them.
Obviously. Those “pro” models will never be mainstream iPhones, Apple is certainly aware of that. This is not a downside.
iPhone is not a production device that needs "Pro" branding. Sounds silly.
Marketing isn't about need, it's about perception. Apple may feel they can increase unit sales and/or revenue per sale by offering a Pro device. More RAM, a digitizer that works with the Apple Pencil 2, and perhaps even a new iOS 13 feature that allows for business and personal Home Screens and system apps that integrate with the dual-SIM setup would all be aspects that would make this a Pro device from a utility standpoint.
It doesn't have to be about (deceptively) increasing sales. The iPad Pro is an example. So are most 13 inch 'MBP's. They are simply high end models of the base product.
The same distinction is happening now in iPhones: the Xs line is a high end version of the Xr. While the "Pro" label may offend some who view themselves as professional, it is simply a label -- and one that most people accept. Apple never intended to limit iPads, MacBooks or iMacs labelled "pro" to professionals only. Rather they are for the high-end power users -- whatever their job may be. It's based on need and desire rather than occupation. And the label is just a label that most people understand and accept.
There's nothing deceptive about adding utility then charging more that increased cost.
"pro" seems ridiculous in a phone context. You dont have to be a professional to use a phone....
Of course not. Just like you don’t have too be a professional to use an iPad Pro or a MacBook Pro. It’s nothing more than a marketing term, carefully chosen and designed to up-sell certain demographics to higher margin items. Period. Vanity and FOMO are two powerful emotions that are exploited regularly in marketing. Did you really not know that?
Pro means nothing any longer with Apple products. Well, not entirely; it generally means Apple is charging a higher Apple tax on that product so the customer can earn the privilege of buying one.
Comments
Prove it.
iPhone is not a production device that needs "Pro" branding. Sounds silly.
Or follow the airline model, 1st class, business and coach iPhones, the last one has a cramped screen and chargers, cables and earplugs cost Xtra.
I disagree Apple has used "Pro" to define the computers photo, video and people in the science fields used for their "professional work". Of course they never stopped anyone with the money to spend for a pro computer from buying one.
The iPad Pro is an example. So are most 13 inch 'MBP's. They are simply high end models of the base product.
The same distinction is happening now in iPhones: the Xs line is a high end version of the Xr.
While the "Pro" label may offend some who view themselves as professional, it is simply a label -- and one that most people accept.
Apple never intended to limit iPads, MacBooks or iMacs labelled "pro" to professionals only. Rather they are for the high-end power users -- whatever their job may be.
It's based on need and desire rather than occupation. And the label is just a label that most people understand and accept.
Grasping at straws
Currently, there is a trend in the handset market to label phones as 'Lite', '[model name]', '[model name] + Pro'.
From a naming perspective, it works well.