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The real headline of this article is “Why these apps gotta cut the shit and just become Apple TV Channels”. Sick of this nonsense that these content providers value these kinds of things over user experience. It’s consumer hostile. Disney+, Discovery+, HBO Max, and Peacock should ALL be integrated channels all with the same UI we’ve come to love most with Apple TV App content. These stunts they’re pulling with forcing their crappy proprietary UI on us has to stop already. No one likes it.
Thing is he’s kinda right. TV+ definitely has quality content but has a tiny amount of content.The other big issue with their TV ventures is the fact that everyone (including Apple it seems) thinks that TV+ is the only thing they’re trying to sell in their TV App. There’s also a whole set of “TV Channels” baked right into the app that no one seems to talk about or even knows exist. TV+ are the exclusives of the TV App, and the TV Channels (like CBSAA, Showtime, AMC+ etc …TV+ itself is a channel) are the answers to the legacy content meant to go along with TV+, giving users the choice of what they want to tack on in addition to TV+. This is where Apple is dropping the ball completely. Channels (like HBO, Smithsonian, MTVhits and Comedy Central hits) are dropping one by one. And other single-entity services like Disney+ Peacock and Discovery+ are all forgoing being integrated in the TV App that way as they don’t see it as profitable.So yeah Apple needs to work harder on TV+ with content, but they also need their channels service to succeed if they want TV+ to succeed. Apple needs to sell the TV App as a product, not just TV+.
A more important question is if the Apple TV Channel will simply become Paramount+, or if they will pull an HBO (whose Apple TV Channel I still use) and exit the TV App service to focus on its own app. If it doesn’t stay, it’ll be another huge blow to Apple TV Channels as a service and in a way, Apple TV+ as well in regards to its answer to legacy content. Plus, not having that $10 bundle between Paramount+ and Showtime would suck.
Sog35 is gonna have a field day with this.
Joking aside, I can agree with both his usual views on this, and Cook's view above as well. It's good to make sure a company has moral values at heart. It does boost morale and increases passion for the corporation itself.
If it becomes something that gets in the way of the corps main goals, or creates a divisive environment (ie Cooks email to the company about Trump winning), that's when it becomes a problem and needs to be taken down a notch or 5.
Man between this and the iMac predator that is the Surface Studio, Apple's show tomorrow is looking more and more bleak...
Lord help Apple if this is true.