jgreg728
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Apple's 'Severance' could be the start of something bigger
Some key things that Apple really needs to focus on here:
1) Merch
This is so important to make shows known to people in the real world. Apple TV+ (along with other streamers) need to give their original programming more of a footprint to make people aware. Merchandising is the answer here. Turning these shows into brands of their own in shops, malls, etc — online or brick and mortar — will drive up awareness with people that wouldn’t normally see ads for these shows in the usual places (annoying ads for niche audiences that people prefer to ignore). Plus, people like buying and collecting stuff to own. Merch for Apple shows like Severence, Ted Lasso, even Foundation would go a long way in supporting the shows and Apple TV+ as a whole.
2) “Justifying” Apple TV+’s Long Term Existence
This tends to be the million dollar question all the time about TV+. Why does anyone NEED to subscribe to a service with all original shows with unknown and unproven IP? Apple wants this service to be NETWORK. A network setting the stage for a post-cable world. Programming for cord cutters. But to achieve this, it needs a more diverse assortment of said programming. The bulk of their content is serial dramas and comedies that require a lot of attention. But they need more than that. And this is why it kinda sucked to see a show like The Problem with Jon Stewart get cancelled. Apple needs different types of programs to compete with other networks. They need a late night program. They need a “Family Guy” adult animation program. They need more live event programming. More sports programming. Only when they nail that down will they achieve that type of consumer perception of their service.3) A Better TV Ecosystem - Channels
This is more of a personal opinion, and one I know not everyone agrees with. But to piggyback off of my notion about Apple wanting a post-cable TV experience, achieving that requires more than just Apple TV+ getting Apple’s attention. The Apple TV App and Apple TV Channels as a whole need to be boosted in Apple’s plans for the future of television. There’s a whole sub-ecosystem to be tapped into here. And they have the foundations setup for it. Sports integration. The UI. Even small features like Picture in Picture on Apple TV 4K. Apple would be smart to tap into this more and compete more heavily with Amazon Prime TV Channels. Allow skippable ads for other streamers content. Make channels an ad campaign in itself. If Paramount+ is streaming a live game let it have the same compatibility with features such as Multiview that Friday Night Baseball and MLS currently have. Now apply that to Peacock and Max if they were channels. Putting all this under one umbrella would put the Apple TV App at the top of the streaming app food chain. And would only boost TV+ as the center of it.
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Judge sanctions Apple for blatantly violating 'Fortnite' App Store order
Apples only argument left here is that it’s unfair to allow developers to use their highly valued platform to advertise transactions *off* of it. The solution here is obviously alternate app stores and sideloading, which Apple also obviously doesn’t want but in the long term could do less damage than if the steering took place from within their App Store walls.
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Meta leans on iMessage being more popular than Facebook Messenger for antitrust defense
This is Apple’s same defense against Spotify vs Apple Music. So if Meta wins from this logic then Apple wins against Spotify. -
iPhone fold predicted to launch in late 2026 with no Face ID
No Face ID? No buy. Foldables are overrated.
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Apple may be hit with a big antitrust fine in France over App Tracking Transparency
What a joke. How is this for the benefit of the user???? IT GIVES US CHOICE.
