timmillea

I am dyslexic. I would be very interested if this app could help me. There is a single, one line claim, "Spritz also helps those with dyslexia as well". How? To what effect? Why? This is possibly the most significant claim made for Spritz yet is not supported, justified or expanded upon. Suspicions arise.

The future profit is in eliminating the need to travel or transport. Testorone-driven marketing of this kind looks very last century in retrospect.

What a way to test sound quality - heavily compressed studio mush! Live-recorded orchestral or jazz would have been a better testing candidate.

Apple could not make a bigger mistake. It is because Apple is a U.S. company and the U.S. is car crazy that they have such a blind spot. Apple should be focussing on ways to reduce the need to travel and on the efficiency of the residual need. Car travel is not it. Within 20 years private vehicles will be all-electric but only as a stepping stone to no private vehicles. Apple should be exploiting VR and AR to make travelling redundant and on AI to optimise public transport. 

I am frequently offended by the appaling writing standards on Apple Insider. A succession of cliches, jargon and tech-sad abreviations topped by content-free diarrhoea. Most of what appears could be more clearly expressed in 10% of the words. I can only infer that the writers get paid little and by the word. 

Apple has a total blind spot here - they are American. The future is reducing the need to travel.

Before then, public transport.

Cars are ancient history, a mistake. 

Tim.

Apple may have placed advance orders but this story is at odds with the sudden drastic discounting on the new MBP eco-system. Initial sales look like a shock to Apple. Wrong prices, not enough 'Pro'. Apple needs its fingers burning from time-to-time to "stay young".