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I would be interested in Appleinsider doing a little speculation about differentiation of products.
If they release 13 inch air and two 13 inch pros how do they differentiate? With iPhones there has been no differentiation of new products by chip. A14 across the board. Differ. has been on screen size and camera quality and to a lesser extend storage and ram. 3 13 inch are the same screen size and camera not that important.
Current MacBooks differ by graphics "card", clock speed of chip, and touch bar and number of USB ports.
So what do people think will differentiate 3 13 inch MacBooks- especially of Apple follows iPhone and iPad example and puts same CPU in every model.
red oak said:There is also (I believe) a substantial cost savings to Apple here
- Half of Macs use internally developed Apple CPU: 10M/yr (the other half stays on Intel)
- Current cost Apple pays per Intel chip: $200 (likely higher)
- Cost to Apple to manufacture new chip at TMSC: $30 (likely lower)
- Dedicated Apple CPU chip employees and cost: 300 employees x $400K/yr fully weighted cost = $120M
Total Intel Cost: 10M x $180 = $2B
Total internal Apple Cost: 10M x $30 = $300M + $120M = $420M
Total Annual Savings: $2B - $420M = $1.6 Billion
It would be $3.2 Billion if Apple were to move it all internal. That would increase overall gross margin of the company by ~ 1%. It would be a huge financial win. But more importantly, it gets Apple untangled from the mess that is Intel
Not included here is the massive R&D effort/spend to get to launch. Maybe this is one of the driver's of Apple R&D spend exploding over the last 5 years
So while the revenue difference is not huge it could allow Apple to price Macs closer to PCs while still maintaining the same per unit profit.
I agree with the last post. The success of this product would be because of the smaller size. Squeese the power of the current XR into something close to the size of the old SE with a full screen and face id and people will pay at LEAST what they pay for the XR. Low price does not need to be the selling point. They can go on selling last years model to appeal to the budget group. But tjere are some people like me who would pay a premium to get an iPhone close to the old 5 or SE size with a bigger screen (ie. the X, XR, XS)