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Gee, maybe instead of coming out with new phones every other day, they should try updating Mac Mini and Mac Pro and do some innovation in the computer space. I know phones are important, but most of us aren't going to junk our $1000 iPhones every 12 months. We are into the price territory where I need to get 2 or 3 years out of my investment.
Apple has made it almost impossible for third party resellers. It's a shame, because they do a very poor job servicing vertical sectors and educational institutions themselves. They've left a lot of money on the table and many customers wanting because of a greed to take it all themselves. Oh and I personally think the customer service in most Apple stores is horrendous. If you like mingling with hordes of tire kickers and half witted sales folks, it's your place. Otherwise, not so much.