apple jockey

Each of us have successfully convinced ourselves we know about which we talk. We are all Bozos on this bus. But, stimulating talk sometimes hits on solutions or on common agreement on a likely way forward.  That can be enjoyable and expanding. I stipulate my membership in the clown community. Honk Honk!

Apple would be smart to initially use their expertise, innovation and technology to work in the HOV, limited access and mass transit arena of transportation. Opportunities are limitless, considering the government, institutional, overland cargo shipment, mass movement and ride share trends going forward. The liabilities will be somewhat limited, their corporate needs are advanced on campus, and in a limited access environment, technology, regulation and the civilian comfort level can be advanced while introducing an Apple sensitivity/sensibility into the mix.  It is a strategy to circumvent the media presence and familiarity with the present players.

Autonomous technology fits well with the new Apple campus on site employee transportation and many facilities maintainance use cases. Of course all or many HOV and limited access vehicle traffic environments would also be served well. Why build a body when you can provide the tech and sensors, much better margins.