canukstorm
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Apple is lying about Apple Intelligence, John Gruber says -- and he's right
Exactly. They mislead the public into believing they’d get some great AI features a few months down the road - but only if they upgraded their iPhones. Analysts went as far as calling for an iPhone upgrade supercycle due to these great AI features. Most prominent/exciting being a Siri that knows about you. And that is the exact feature that turns out to be vaporware - for the entire iPhone 16 cycle! So the trust is broken. You can no longer believe what Apple tells you.DAalseth said:
So what? It’s called fraud and people have been prosecuted for it. At the very least I expect a massive lawsuit over this which I expect Apple will lose costing them millions. The damage to their reputation will be even worse.muthuk_vanalingam said:
Agreed. And I usually enjoy reading @jdw's posts. Definitely, not this one. Not after, it was deleted for violating the forum rules.Wesley Hilliard said:
This has nothing to do with politics and it's an insane leap to try and make it so. Stop.jdw said:Wow. Just wow.
When otherwise staunchly left-leaning Tim Cook isn't quite left enough for the left, they pounce.
Great job, folks. Great job.
My personal take on the topic at hand - Ok, Apple lied about an important feature - so what? Everything is fair in love, war and marketing. Apple's marketing is usually not as deceptive as competition and they are still far better than competition even after this situation. Of course. competition is not the gold standard for Apple to follow, rather Apple has to set the high bar for others to follow. But occasional missteps happen and that is inevitable. Is this misstep large enough for CEO to step down - I don't think so, considering the track record of the CEO in question for the last 10+ years.
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Apple is lying about Apple Intelligence, John Gruber says -- and he's right
"Furthermore, Apple basically never demonstrates unreleased software features before they’re in beta to journalists or any outside sources"KalMadda said:
Mark Gurman reported info about them from his sources, first saying they would be ready by 18.4, then saying they had been delayed to 18.5 due to issues that arose with the features. So there is no reason to believe they don’t exist at all. Creating AI features like this with privacy and security is a difficult task, and likely they discovered an issue with it recently after the features were most of the way completed that will require some reworking to fix. That’s the way complex software like this ends up working out sometimes. There is absolutely zero reason to believe the features don’t exist.gatorguy said:
"If these features exist in any sort of working state at all, no one outside Apple has vouched for their existence, let alone for their quality....KalMadda said:I think people are being way too hard on Apple over this. For all we know, it sounds like they actually did have these features most of the way completed, but ran into issues later in the process, and so now have to spend time repairing and reworking elements. And the ads they ran were very clear that those features weren’t available yet. Sometimes things come up and happen, I’d rather they spend the time to fix whatever issues they ran into with it then them rushing it out for release…
Why did Apple show these personalized Siri features at WWDC last year, and promise their arrival during the first year of Apple Intelligence? Why, for that matter, do they now claim to “anticipate rolling them out in the coming year” if they still currently do not exist in demonstratable form? And now they look so out of their depth, so in over their heads, that not only are they years behind the state-of-the-art in AI, but they don’t even know what they can ship or when.
Their headline features from nine months ago not only haven’t shipped but still haven’t even been demonstrated, which I, for one, now presume means they can’t be demonstrated because they don’t work."
Furthermore, Apple basically never demonstrates unreleased software features before they’re in beta to journalists or any outside sources, so expecting that is incredibly unreasonable. Just because Apple hasn’t shown these features to journalists doesn’t mean they don’t exist. That’s a preposterous leap that doesn’t even make any semblance of logical sense…
Well, they have this time and they've been caught with their pants down. Gruber's right. All we've been shown are a bunch of canned video demos and zero amount of working code. Apple's guilty and it's on them prove themselves innocent and gain back trust. People need to stop shilling for Apple here.
"Mark Gurman reported info about them from his sources, first saying they would be ready by 18.4, then saying they had been delayed to 18.5" => In his latest report, Gurman mentions that one of his sources said Apple may likely have to start everything from scratch because features are not working.
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Apple is planning to make enormous design changes to iOS 19 & macOS 16
"I have this terrible feeling that MacOS will be dumbed down in order to make it "easier to navigate" for iPhone users." => of courseJohar said:I have this terrible feeling that MacOS will be dumbed down in order to make it "easier to navigate" for iPhone users. Like when a much used website suddenly is remade with a "mobile first" design approach. Everything becomes huge and space wasting for users with a big screen.
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Apple confirms that Apple Intelligence Siri features are taking longer than expected
"In the lead-up to the latest delay, software chief Craig Federighi and other executives voiced strong concerns internally that the features didn’t work properly — or as advertised — in their personal testing, said the people, who asked not to be identified discussing internal matters. An Apple spokeswoman declined to comment.Some within Apple’s AI division believe that work on the features could be scrapped altogether, and that Apple may have to rebuild the functions from scratch. The capabilities would then be delayed until a next-generation Siri that Apple hopes to begin rolling out in 2026.The company first demonstrated the features during its Worldwide Developers Conference last June, part of an unveiling of the Apple Intelligence AI platform. At the same annual event this year, Apple isn’t planning to show off any big AI breakthroughs. Instead, it will focus on integrating Apple Intelligence into more of its apps.The delays — especially of announced features — are embarrassing for Apple and add more evidence to the idea that the company is struggling in artificial intelligence. They also threaten to set back work on future improvements.Apple had been planning to make Siri more ChatGPT-like and conversational next year. But now only the initial underpinnings for that upgrade are expected to be ready by 2026, when iOS 19 debuts. The actual interface that users experience likely won’t arrive until iOS 20 in 2027, the people said.Bloomberg News reported earlier this week that Apple employees are questioning whether Chief Executive Officer Tim Cook or the company’s board needs to take action to change the leadership of the AI group. They believe that, short of major changes, Apple will continue to fall behind. Earlier this year, the company tapped veteran software leader Kim Vorrath to help the team.The delays mark an especially public setback for Apple because the company has been advertising the not-yet-ready features in TV commercials for nearly six months. When the company introduced the iPhone 16 last fall, it did so by selling customers on the idea that the device was “built for the ground up for Apple Intelligence.” Now, the core features for that experience might not be available until months after the iPhone 17 debuts.In anticipation of customer frustration, the company sent guidance to its AppleCare support representatives on Friday. “If customers ask about the timing of these Siri features, reiterate that we anticipate rolling them out in the coming year,” the memo said.There are also concerns internally that fixing Siri will require having more powerful AI models run on Apple’s devices. That could strain the hardware, meaning Apple either has to reduce its set of features or make the models run more slowly on current or older devices. It would also require upping the hardware capabilities of future products to make the features run at full strength.Siri did get some refinements as part of the rollout of iOS 18, including an integration with OpenAI’s ChatGPT chatbot and a text-based option called Type to Siri. It also includes Apple product knowledge and a new glowing interface, but those features don’t represent changes to the underlying technology.The slow pace threatens to put Apple further behind Amazon.com Inc. in the voice assistant market. That company will begin rolling out its highly anticipated Alexa+ this month."
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Siri may only get minor Apple Intelligence improvements before iOS 19
"AR glasses done well clearly have a much larger market opportunity than bulky VR goggles" => I agree with this but the issue with doing AR glasses well, is that the technology has to miniaturize to the point where AR glasses don't look too bulky or dorky. They have to look fashionable, in addition to being functional. The technology to do this is still a few years away.StudioSoup said:ApplePoor said:Not a surprise really that Apple got caught with their pants down. Too much time and money wasted on the "never saw the light of day" car. The "googles" have consumed untold resources, too and have not been a runaway success in terms of sales. Frankly, usable Apple's AI is years away and could become a serious concern financially as investors loose confidence.
Apple has morphed from a small and fast Navy Destroyer to a more than cumbersome Battleship. The latter finally gets up to speed and requires vast space to change course or turn around let alone stop.
The incremental changes or improvements in their "core" revenue source, the iPhone, are an embarrassment when one sees what the competitors are pushing out.
The comments here in the peanut gallery should be a five alarm file in the Board of Directors meetings such as the lack of more and more folks upgrading annually as there is just not enough change to justify a $2,000 expenditure for the top model with full memory - their most profitable model.
The incremental change of their most popular laptop (MacBook Air) is a chip change from the M3 to the M4. Wow! ???????
Just observations of an Apple user since1990 into computers since the early 1970s.
YMMV
For what it’s worth, as an Apple fan/user since the 1980s and investor since the 1990s, I 100% agree with this assessment. It’s honestly sad to see. I keep thinking maybe this’ll be the year they break out of the incremental rut, only to be disappointed once again.Vision Pro seemed like something of a return to form (a bold new product with a lot of buzz), but has seemingly been treated as an afterthought following the launch and I no longer have faith Apple will aggressively refine its form factor and push further development of the spacial platform. Also, although it’s an impressive product, the hardware launched with some design tradeoffs not typical of Apple, such as its weight and external battery situation. And the fact that Apple pursued VR style googles instead of AR style glasses out of the gate is also something of a questionable strategic decision. AR glasses done well clearly have a much larger market opportunity than bulky VR goggles.And they are riding the iPhone similarly to how Microsoft rode Windows in the 1990s. Complacent in their success and seemingly too scared or bloated to take risks while the world innovates around them. Let me guess, the next iPhone will feature better cameras, a more powerful processor, and perhaps be thinner or feature a new button or something? Whoop dee do.
