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So say the guys who are already negotiating user privacy with the Chinese government. Pandora's box has been opened, Cupertino is only concerned about the public relations fire they themselves unleashed.

Perhaps the biggest mistake in Steve's career was this succession process. Unfortunately, it seems, he didn't have time to do anything better.

I'm sorry, but given Apple's direction in recent years, anything, including names and nomenclatures, lends themselves to justifying the increasingly expensive pricing.

Apple's current business model is that of luxury brands. There is no difference here whether the product is a computer, phone or a watch band.

Here's how it works: the luxury-brand companies sell a leather purse for the price of a car to people who want to imitate the rich and give the same purse to really wealthy people to consolidate status.

We saw this clearly happening at the time of the Apple Watch release. And we see today, with each product release, Apple giving influencers units for free so they can use and evangelize about the wonders and status that these products provide.

The watch was the test balloon. Bringing this expertise to Apple was the role given to Angela. And the instrumentation was done by Jony, turning the products into decorative objects (see the Butterfly keyboard and end of the utility product lines, like routers and monitors).

The next step was to stop advertising the sales volume of any product to focus solely on profit. Then we had an average 30% price increase for just about everything from products to AppleCare services. The stores have also been converted into high-end boutiques.

The transition from product company to luxury product company has been achieved. The current administration assumes this status openly and without any embarrassment.

Therefore it is important to understand that any action within Apple, including the adoption of nomenclature for products and services, nowadays will always be to reinforce and refine the luxury brand perception.

Ok, that doesn't mean a flaw in iCloud has been discovered.  But spread iCloud data across multiple ☁️ contracted services isn’t a smart choice for the world's largest company.  https://techcrunch.com/2019/08/09/aws-ebs-cloud-backups-leak/

Just another spreadsheet guy takes an important command post position within Apple. The company is increasingly focused exclusively on Wall Street.