antoniofonseca

Perhaps the biggest mistake in Steve's career was this succession process. Unfortunately, it seems, he didn't have time to do anything better.

I'm sorry, but given Apple's direction in recent years, anything, including names and nomenclatures, lends themselves to justifying the increasingly expensive pricing.

Apple's current business model is that of luxury brands. There is no difference here whether the product is a computer, phone or a watch band.

Here's how it works: the luxury-brand companies sell a leather purse for the price of a car to people who want to imitate the rich and give the same purse to really wealthy people to consolidate status.

We saw this clearly happening at the time of the Apple Watch release. And we see today, with each product release, Apple giving influencers units for free so they can use and evangelize about the wonders and status that these products provide.

The watch was the test balloon. Bringing this expertise to Apple was the role given to Angela. And the instrumentation was done by Jony, turning the products into decorative objects (see the Butterfly keyboard and end of the utility product lines, like routers and monitors).

The next step was to stop advertising the sales volume of any product to focus solely on profit. Then we had an average 30% price increase for just about everything from products to AppleCare services. The stores have also been converted into high-end boutiques.

The transition from product company to luxury product company has been achieved. The current administration assumes this status openly and without any embarrassment.

Therefore it is important to understand that any action within Apple, including the adoption of nomenclature for products and services, nowadays will always be to reinforce and refine the luxury brand perception.

In overprotective countries such as India, Brazil and Turkey it is difficult for Apple to push for competitive prices because of over-regulation, high taxes and market restraint measures that in practice only make the consumer's life harder and more expensive.

JinTech said:

antoniofonseca said:

Hey Mansfield, my friend, I love you, but you screwed things up.

Because you know what he has planned? Please do tell us!

Sounds like Lattner was working on something related to Project Titan. Leaked information indicates that the project has not taken off. Everything indicates that the experienced Mansfield was summoned to put order in the house. Maybe it was not intentional. But Lattner was a very important asset, and Swift is equal important asset and is far from a completed project. My educated guess.

Hey Mansfield, my friend, I love you, but you screwed things up.