antoniofonseca
About
- Username
- antoniofonseca
- Joined
- Visits
- 31
- Last Active
- Roles
- member
- Points
- 75
- Badges
- 0
- Posts
- 29
Reactions
-
Editorial: Apple's use of 'iPhone Pro' is a marketing label, not a personal description
I'm sorry, but given Apple's direction in recent years, anything, including names and nomenclatures, lends themselves to justifying the increasingly expensive pricing.
Apple's current business model is that of luxury brands. There is no difference here whether the product is a computer, phone or a watch band.
Here's how it works: the luxury-brand companies sell a leather purse for the price of a car to people who want to imitate the rich and give the same purse to really wealthy people to consolidate status.
We saw this clearly happening at the time of the Apple Watch release. And we see today, with each product release, Apple giving influencers units for free so they can use and evangelize about the wonders and status that these products provide.
The watch was the test balloon. Bringing this expertise to Apple was the role given to Angela. And the instrumentation was done by Jony, turning the products into decorative objects (see the Butterfly keyboard and end of the utility product lines, like routers and monitors).
The next step was to stop advertising the sales volume of any product to focus solely on profit. Then we had an average 30% price increase for just about everything from products to AppleCare services. The stores have also been converted into high-end boutiques.
The transition from product company to luxury product company has been achieved. The current administration assumes this status openly and without any embarrassment.
Therefore it is important to understand that any action within Apple, including the adoption of nomenclature for products and services, nowadays will always be to reinforce and refine the luxury brand perception.
-
Apple's India chief reportedly departs amid sluggish sales
-
Google engineer proves any iPhone app with permission to access the camera is capable of s...
-
The road to Steve Jobs' resignation, and the rise of Tim Cook as his successor
-
Tesla hires architect of Apple's Swift as VP of Autopilot Software
JinTech said:antoniofonseca said:Hey Mansfield, my friend, I love you, but you screwed things up.
-
Apple AirPort not on latest 'Vault 7' list of gear susceptible to factory firmware hack by...
-
Jimmy Iovine spent excessively as Apple Music head, current service growth slowing, report...
-
Chrome causing Final Cut Pro X to slow down, freeze, and crash
-
New FAQ says Apple will refuse pressure to expand child safety tools beyond CSAM
-
Donald Trump promises to make Apple manufacture in US instead of China