mattinoz

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mattinoz
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  • Newly-appointed Apple CFO denies 75% App Store profit claim in UK trial

    mattinozmattinoz
    Stabitha_Christie said:
    lowededwookie said:
    I’d fire that accountant. If he can’t work out that 30c for every dollar a developer makes isn’t 75% he’s in the wrong business.

    I mean my maths is pretty woeful but not that woeful.
    You might want to hold on to that accountant, they seem to have a better handle on the situation. You are seriously really close to getting it though. As you said, Apple get's 30% of every dollar the developer makes. Profit margin is a subset of revenue. Apple's revenue is 30% of the developer's revenue. So, Apple's revenue is 30 cents not a dollar. The claim was that Apple's margins are 75% of Apple's revenue, not that Apple made 75% of the developers revenue. 

    Example, let's say you have me sell a book on your behalf and you agree that I get token 30% of the sale for my efforts. I post ads to sell the book, pay for packing up and shipping and all that kind of stuff. The book sells for 10 dollars. You get seven and I get three. My revenue is three dollars not ten. If my costs for the ad, packaging and shipping is 75 cents then my profit margin is 75% on my revenue. My revenue being the 30% commission. 


    It is interesting if you do best case vs worst case scenario. 
    You can get 10% discounts on App Store gift cards as an inducement to come in to stores even 4-5% everyday on various outlets. So assuming the stores cut is close to the 10% and might be used entirely for small developer transactions. 
    Then worst case is Apple are getting 5c in the dollar to run the store

    best case they have a sale to a 30% developer direct charged to a credit card. 
    Add say 3% for card handling to the 5% store cost above and you can get close to 75% on a limited amount of sales. 

    It would seem 75% is not at all in the realm of possibility overall given the store should be contributing to some intangible amount of general OS and API development 
    muthuk_vanalingam

  • OK Go creates manual music video visual effects with 64 iPhones

    mattinozmattinoz
    Cesar Battistini Maziero said:
    Apple just got a free awesome ad!!! 
    Customers word of mouth is probably an order of magnitude better marketing than even the best ad they could make. Not to knock the Apple ads because they are mostly excellent but nothing beats a casual endorsement by a customer.

    watto_cobra

  • Trump's team promises to keep TikTok from being banned

    mattinozmattinoz
    In other words there is something already going to stop the ban but he want credit

    muthuk_vanalingamgatorguysphericsconosciutowatto_cobra

  • Apple fights back against shareholders who want to end DEI hiring

    mattinozmattinoz
    thrang said:
    mattinoz said:
    Calvinator said:
    My goodness, all the verbal gymnastics here arguing against something as common sense as hiring the most qualified person for the job.
     Actually good leaders love diversity as it creates room for everyone in to team to lead from the side and show what they capable of.
    What a sentence.

    Good leaders look to hire the best person for the job, race or ethnicity be damned. It wouldn't be very comforting to go into major surgery with a doctor who was hired because of DEI, even if better candidates were passed over because of the initiative. 

    If you're saying people are being passed over because of their sex, race, or ethnicity, there are ample existing laws on the books to bring action against those practicing discriminatory behavior.

    DEI is dying and good riddance.

    Any company that hopes to succeed is not filtering people out because of their sex, race, or ethnicity. Good workers are good workers. End of story.


    Doctors performing major surgery have demonstrated skills and knowledge as they progress through various stages of their careers to get to that point. No one is hiring an unlicensed surgeon. So it is a poor example at best.  

    Apple certainly aren’t hiring an unlicensed surgeon any time soon so the poor example is even worse. 
    sconosciutomuthuk_vanalingamronnSmittyWspheric

  • Apple fights back against shareholders who want to end DEI hiring

    mattinozmattinoz
    Calvinator said:
    My goodness, all the verbal gymnastics here arguing against something as common sense as hiring the most qualified person for the job.
    “Most qualified” meaning some artificial measurement of skill that will contribute to the product. Given their poor quality management skills many who claim qualifications are also spouting I do wonder if they are not being hired because they do actually lack merit and those hired previously with qualifications have tanked the value of the qualifications. 

    It is not coincidental that those pushing for a return to “merit” also push other failed management ideas on a regular basis. Actually good leaders love diversity as it creates room for everyone in to team to lead from the side and show what they capable of.
    sconosciutomuthuk_vanalingamgwmacronnSmittyW