MplsP
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Apple hires veteran Lamborghini executive to work on 'Apple Car' team
radarthekat said:timmillea said:The Apple Car is Apple's undoing. It is their blindspot because their decisions are US-based and the US is the car-crazy country. Car ownership must be reduced drastically year upon year to around 5% of current levels in order to meet globally agreed climate change targets. Electric mostly shifts the pollution elsewhere and introduces new toxic battery pollutants. Apple should be working on hyper-efficient public transport but mostly in reducing the need to travel at all.
https://www.teslarati.com/new-ucs-study-evs-cleaner-than-ice/ -
Apple hires veteran Lamborghini executive to work on 'Apple Car' team
anantksundaram said:ireland said:JWSC said:JP234 said:— "Recent concepts suggest that the car could lack a steering wheel"
"They'll take my steering wheel when they pry it from my cold dead hands! From.My.Cold.Dead.Hands!"Best to pass on silly unfounded opinions.Objectively, there are no true benefits and a lot of drawbacks. -
Apple agrees to $50M settlement in MacBook butterfly keyboard lawsuit
MacPro said:
As an aside, why does this website not return you to the correct place if you have to re-sign in as seems to happen a lot these days?
If you are viewing a thread from the forum view and sign in using the link at the bottom it returns you to the thread you were on. If you use the link at the top of the screen it returns you to the general forum menu. -
Apple agrees to $50M settlement in MacBook butterfly keyboard lawsuit
9secondkox2 said:MplsP said:JP234 said:Since the second thing I do when I buy a new Macbook of any kind is to buy a keyboard cover, I've never encountered this problem. I also don't eat or drink in their proximity. And when I sell or trade them in, the pristine case and keyboard underneath gives me a bit extra leverage on price, Try it, they're cheap, and taking care of your electronics properly costs nothing.foregoneconclusion said:avon b7 said:ranson said:AniMill said:“ Apple denied any wrongdoing…”
Ummm, I have great respect for most Apple products and business practices, but the Butterfly Keyboard was an unmitigated disaster in design and durability. I understand they have to deny culpability, but they should send this bill to Jony Ive. Maybe this (along with the Apple Watch tree removal fiasco) were the real reasons they pushed him out, and cut ties to his new venture.9secondkox2 said:DAalseth said:welshdog said:DAalseth said:Thanks Jony
Don't see his name on the patent.
https://patents.google.com/patent/WO2015047612A3/enMaking things thin isn’t a bad thing. And the industry has followed Ive’s lead there.The keyboard was a fantastic idea that simply wasn’t sorted out properly by the hardware team and shouldn’t have been signed off on by The hardware lead at the time.It was a rare failure for Apple, which has a history of pursuing the impossible - and usually grasping it.But this wasn’t Jony’s failure, no matter how hard you push that narrative.“Cool story bruh”probably because the idea of a more stable keyboard with more uniform key presses and shorter travel is … a good idea.
Was it executed well? We all know the answer to that. But the idea - the concept - was fantastic
Idea is different from execution
Lots of great ideas that don’t pan out. Doesn’t detract that it was worth a shot. The hardware team has learned from it and will be more careful the next time an opportunity to invent comes around
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Apple shows off durability of Apple Watch in new 'Hard Knocks' ad