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Smells fishy to me, albeit just based on this snippet. That Alexa would generate 25 percent based on speakers alone, compared to ubiquity of smart phones...And just so happens Cortana gets nearly 20 percent. Yeah, right.

I use my Amazon Prime card only for purchases at Amazon and their affiliated Whole Foods. That limits their knowledge to what is already known (although wine/ beer purchases, Whole Food ck out person entered my birthdate from drivers licence into computer). I admire Amazon in many ways, but have already experienced what seemed like adaptive pricing based on perceived urgency for an item. So I compartmentalize info across several credit cards. I plan to get Apple Card too.

Hi Spice Boy, Because a company should be goal-driven, and departments of philosophy most free in university environment. But, hey, their grads have some of the sharpest and flexible minds, would be great hires imo for Apple in machine learning, natural language, and er eventually consciousness.

This is sure to drive sales among the savants in France. But I'll be worried if Mr. Cook creates an entire Division of Philosophy.

A curated "ApplePay mall" could help solve that problem and be a convenience for ecosystem, among other things. Apple could best Amazon at its own ecommerce strength among small vendors.