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Windows Phone, when combined with Skype, OneNote, Excel, Word, and PowerPoint apps, was a powerful business tool. It beat the pants off the iWork apps as well as the other office compatible apps that were available on iOS. I did use MobiSystems office suite for a while, but found it didn't work as well as I wanted it to. It was fine for emergency edits but things frequently turned out jumbled when I opened the documents once I was back on my computer.
Once Microsoft started actively supporting iOS and Android the use case for a WP went down a lot. I'm happy with iOS and Microsoft at the moment, but I do wish Apple would look at how well live tiles worked on WP and give us more control over what is displayed on our home screens.
It isn't so much quality as it is a lack of "must have" features available only on newer devices. My iPhone 6 Plus was still perfectly serviceable after four years. No, it didn't have 3D touch, live photos, Animoji, or 4K video recording, but ultimately that matters to a small percentage of customers. There were noticeable improvements in display, camera, security, and features between the original iPhone, the 3G, the 4, the 5, and the 6. Things have been pretty stagnant since. Even full screen AMOLED on the X wasn't a drastic improvement over the Full HD display on the 6 Plus from a user standpoint, and FaceID is different (but not necessarily better) than TouchID. For a majority of users who use their smartphones for selfies, Facebook, Instagram, and Candy Crush there was no compelling reason to get the high priced new phones.
Apple has also hurt itself with its policy of selling two, three, and even four year old designs as new. These phones are perfectly fine, but as a result they are also continuing to support the original devices sold years ago with OS updates. You can put iOS 12 on a 5S from 2013 and have a fully functional phone.
My personal opinion is Apple needs to simplify its product offering. Sell only one year old devices as the "cheap" option and discontinue OS updates three years after the device's original introduction. That would mean the 7 would have been the oldest device to get iOS 12 and we would have the 8, 8 Plus, XR, XS, and XS Max as the devices offered for sale new. It would encourage more upgrades and also take some of the wind out of the secondary market. Even this would be better than a majority of Android devices which get only one or two OS updates at best.
Normally I'm playing devil's advocate, but in this instance I'll point out a positive."The data suggested the iPhone XR made up approximately 20 percent of new iPhone demand across all models, or at 43 percent for all 2018 iPhone models despite the production cut reports."This tells me the even higher priced/profit XS and XS Max models are selling quite well and account for 57% of 2018 model sales. This would equate to 25% to 30% of total sales for their highest priced models. Unless unit sales are tanking badly it would appear revenue should be well within their guidance.
Now there'll be a long argument between different marine biologists over which rendition is more representative. This could be as bad as the fight over where the lettuce goes on a burger.