AppleExposed

canukstorm said:

rogifan_new said:

I still don’t get why Apple is in the business of original TV shows other than they think they need to start charging customers a monthly fee for stuff and TV shows is one thing they came up with. And no one so far has given a compelling reason why Apple is doing this. All the podcasts and Apple centric talking heads focus on the what and the when but never the why. It feels like Apple starting with the financials and working backwards towards a product. Every time Cook paces the stage and talks about these shows as anything other than entertainment I want to vomit. These shows aren’t going to change the world. Sure some of them might be good and entertaining to watch, but they exist to keep you in Apple’s ecosystem and extract $5/mo out of you nothing more than that.

Because Apple's hardware margins are stagnant and / or declining.  Having services that they can up-sell helps offset some of that margin pressure.

It also gives Apple control. Think of how Netflix shut Apple out after years of Apples help. It gives Apple the ability to envision and realize what a content service should be.

Nothing new here, Apple has been doing this for decades.

thrang said:

AppleExposed said:

thrang said:

The problem is the script writing is becoming clichéd, and often relies on similar voicing and phrasing for various speakers. If I hear one more person say "We're sure you'll love it as much as we do," or "We can't wait to get it in your hands..." I may throw my crappy Apple Remote into my screen.

You bought a crappy Apple TV? And why are you still using the "crappy Apple Remote" when you know damn well you can program ANY IR remote in the world to your Apple TV?

Reminds me of the people who "hate" Apple while tweeting from their iPhone.

I have five Apple TV 4k's in my home and love almost everything about them. But the remote is a piss-poor design, that is undeniable. Think iMac round-mouse.

I highly disagree and it feels like when you first held an iPod or iPhone. All other remotes are automatically outdated after using one. Try using old school Roku remotes etc. Try typing in a search term. I was house sitting and had the unfortunate chore of using a Roku. I spend many minutes more typing in texts and clicking through options. Man did I miss my Siri Remote!

Either way you can program any remote to your Apple TV and you know it. You just "threw" in the "crappy" opinion to bash Apple.

avon b7 said:

thrang said:

The problem is the script writing is becoming clichéd, and often relies on similar voicing and phrasing for various speakers. If I hear one more person say "We're sure you'll love it as much as we do," or "We can't wait to get it in your hands..." I may throw my crappy Apple Remote into my screen.

Phil and Craig occasionally interject a little more unique personality into their delivery, and with some  unscripted asides - but mostly, its sounds very repetitive. 

This does a disservice to the the products and services being introduced.

So Apple needs to change up the copy writers, or enforce a mandate of varied voices, vocabulary, and styles, and cut way back on repetitive/clichéd phrases

They also often talk exhaustively about a feature, and then show you a commercial, which can be a bit anti-climactic. Perhaps show the commercial first to delight, and then present it in greater detail. (Slofies for example)

More "real people" stories where appropriate would be great, as those are often very powerful.

I brought this up in another thread the other day when it was mentioned that the presentations had become stale. I completely agree with that and you.

Sometimes it reminds me of Wayne's World when the show gets taken over and then goes 'corporate'.

It's not only Apple, but the 'problem' is there and you described it very well.

Oh please. Go criticize the knockoff Apple keynotes that no one watches with a no-name CEO dressed like Steve Jobs that no one cares about.

It's always "Steve Jobs this" and "Tim Cook that" but when asking an iKnockoff user who the CEOs of their favorite companies are, they're completely clueless!! LMAO

thrang said:

The problem is the script writing is becoming clichéd, and often relies on similar voicing and phrasing for various speakers. If I hear one more person say "We're sure you'll love it as much as we do," or "We can't wait to get it in your hands..." I may throw my crappy Apple Remote into my screen.

You bought a crappy Apple TV? And why are you still using the "crappy Apple Remote" when you know damn well you can program ANY IR remote in the world to your Apple TV?

Reminds me of the people who "hate" Apple while tweeting from their iPhone.

Japhey said:

God, some people around here need to bitch about EVERYTHING Apple does. Today it’s the keynote presentation, tomorrow it will be the clothes they were wearing (Gee, I really liked Phil’s pants, but I swear I’ve seen that shirt before. He needs to change it up a bit so that I feel more entertained). 

If the events are so boring, predictable, scripted, blah blah blah...then don’t watch. It’s as simple as that.  Take an event or two off. But they won’t. Like deer to the headlights, they just can’t stop looking. And that’s the point... as long as people keep tuning in, the formula isn’t going to change. So fucking deal with it and stop thinking anyone cares about what Apple should do to cater to just you. Thanks. 

My apologies to those who came to actually comment on the article. I originally did too. 

You know Apple is winning when iKnockoff users are criticizing the most watched tech keynote of the year. The only phone keynote people actually watch.

Next these baboons will bash Apple Watch bands or the new Apple Store so they can ignore the fact no one else in the industry has these great products and services.

anantksundaram said:

AppleInsider said:

John Stankey, the WarnerMedia CEO, said that he'd made it his personal mission to secure a deal with Bad Robot. WarnerMedia was able to offer substantial IP for Abrams to adapt, something that Apple would not have been able to provide. Additionally, Abrams wouldn't have been locked into a single-platform distribution model, either.

Abrams reportedly felt as though WarnerMedia had more to offer at the time. WarnerMedia is a large, established media giant -- with established intellectual property -- and would have offered more overall benefits and less risk than gambling on a new media service.

Hmm... something serious to ponder. Incumbents are not just going to roll over as new companies enter the market.

Other popular quotes (paraphrased, no time to quote word-for-word):

"PC guys are not just gonna come in and figure this out."
-Regarding iPhone

"Motorola and Nokia are not gonna let Apple take the market while they whisper in their clamshells."
-Regarding iPhone

"We aren't afraid of Apple"
-From the Swiss watch industry

"Hmm... something serious to ponder. Incumbents are not just going to roll over as new companies enter the market."
-Regarding Apple TV

Apologies if you were being sarcastic.

rogifan_new said:

I still don’t get why Apple is in the business of original TV shows other than they think they need to start charging customers a monthly fee for stuff and TV shows is one thing they came up with. And no one so far has given a compelling reason why Apple is doing this. All the podcasts and Apple centric talking heads focus on the what and the when but never the why. It feels like Apple starting with the financials and working backwards towards a product. Every time Cook paces the stage and talks about these shows as anything other than entertainment I want to vomit. These shows aren’t going to change the world. Sure some of them might be good and entertaining to watch, but they exist to keep you in Apple’s ecosystem and extract $5/mo out of you nothing more than that.