Beats

lmasanti said:

If Apple develops its own internet search engine… Gourmand dixit… will we say… “Apple shellacked Google”?

MrBunside said:

22july2013 said:

So let me get this right... people call Apple a monopoly for not allowing other app stores on their smart phone devices, but nobody calls Tesla a monopoly for not allowing other entertainment apps on their smart car devices. Can someone explain the hypocrisy? 

Tesla has less than a 3% market share. 

avon b7 said:

Beats said:

Mac512user said:

No automaker is going to give apple that much control over their vehicle. Weve already seen that with the limited capabilities of CarPlay. In order to gain more control over internal car systems, automakers will need to give up a LOT of proprietary information, and most likely abandon any other potential interfaces like Google or Microsoft. I really don’t see them wanting to alienate any potential customers.

 This full display preview we’re seeing is most likely more display space that automakers are willing to work with, but highly doubtful that any systems that compromise their own safety and reputation are going to happen… unless apple were to merge with said automaker… yeah i don’t see that happening either.

The problem is Google/Samsung/Microsoft can just copy the software 99% and give it away for free. That’s the problem with western IP laws.

This is why I’m rooting for an Apple Car. 

That is impossible. 

There are over one hundred microcontrollers on modern cars. Most of them from different manufacturers. It's one of the biggest hurdles for carmakers in getting updates out to existing models. Getting everything tested and safe is a very, very complex process.

If you add onto that the notion of autonomous driving (whichever level) you are talking about yet more complexity due to the 'sensing' capability of the sensors and the need for real-time, high bandwidth, low latency, concurrent processing/transmission. AI is going to play a huge role in everything especially as a result of 'interpretation'. That is only on the side of the car itself. On the other side you have the communication requirements with other vehicles and traffic infrastructure and the authorities.

The result is a mini datacenter/server system sitting in your car alongside some serious computing power. The upshot of all that means the individual nature of all those microcontrollers must change and 'control' needs to be centralised to a server-like system partioned into virtual machines with a hypervisor overseeing everything.

Who do you think has the upper hand in all that back-end technology? Apple isn't at the top of that list in terms of hardware or software. 

Competitors are already shipping many of the initial implementations of what I have described. It is estimated that 2030 may be the year when most of it is shipping so there is still a way to go.

The front end user facing systems will probably end up looking rather similar and that is just the nature of how things go. Those systems are already out there and manufacturers will pluck ideas from each other just like they do today.

Don't you remember how long it took for Mac users to get 'sticky' menus?