Beats

Mac512user said:

No automaker is going to give apple that much control over their vehicle. Weve already seen that with the limited capabilities of CarPlay. In order to gain more control over internal car systems, automakers will need to give up a LOT of proprietary information, and most likely abandon any other potential interfaces like Google or Microsoft. I really don’t see them wanting to alienate any potential customers.

 This full display preview we’re seeing is most likely more display space that automakers are willing to work with, but highly doubtful that any systems that compromise their own safety and reputation are going to happen… unless apple were to merge with said automaker… yeah i don’t see that happening either.

emcnair said:

Beats said:

jetpilot said:

Has anyone yet considered the possibility that this new CarPlay IS the "apple car" project?

The visuals are indeed beautiful and Apple-like but I highly doubt Apple spent almost a decade and billions of dollars and thousands of employees on this. At most maybe they canceled the Car and distributed the remains as CarPlay.

emcnair said:

jetpilot said:

Has anyone yet considered the possibility that this new CarPlay IS the "apple car" project?

I was thinking the same thing. Apple could focus on the digital user experience. Let car manufacturers focus on the vehicle and the driving experience. 

This only sounds good in theory. Apple likes to control the hardware so the software works optimally and they own the hardware.  The problem with letting the car manufacturers deal with the hardware is that no one is stopping Google/Samsung/Amazon from ripping off Apple and car manufacturers running with it.

A valid point, which I won't argue against. However, I will add that maybe Apple has concluded that building a car might not generate enough revenue to justify the expense. Maybe they will just sell  the automotive manufacturer a “little black box” that contains the Apple-designed “brain” that runs the vehicle. Perhaps it's nothing more than an upgrade item for consumers. I know it's very unlikely, but something to contemplate. I wouldn’t mind picking my car, than selecting an Apple CarOS to interact with. 

hammeroftruth said:

Beats said:

It’s sad when Facebook is more innovative than Google and Samsung. 

Vaporware is not innovation. Neither is harvesting users info to sell. 

jetpilot said:

Has anyone yet considered the possibility that this new CarPlay IS the "apple car" project?